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Penn State Smeal sets record on Giving Tuesday

December 10, 2020

UNIVERSITY PARK, Pa. — The Penn State Smeal College of Business received a record number of gifts during this year’s Giving Tuesday campaign.

Smeal partnered with Penn State’s Office of Annual Giving to raise funds to support the college’s Office of Diversity Enhancement Programs (DEP). The college received more than 100 unique gifts, more than twice as many as any previous campaign, raising more than $13,000.

Through a variety of academic, professional, and personal enhancement opportunities, Smeal is working to help students who enhance the diversity of the University make the most of their academic experience.

The funds raised on Giving Tuesday will support DEP programing and scholarships.

“This is a challenging time for all of us, and I am humbled to see so many people step forward to make a gift to support our kids,” said Jamie Campbell, assistant dean for diversity enhancement programs. “I think the level of support we garnered this year demonstrates that the Smeal community doesn’t just talk about our values, we show them. This is going to make a real difference for our students, and I can’t say thank you enough.” 

To encourage support for Smeal’s #GivingTuesday campaign, Meredith Monroe ’10 FIN, ’16 MBA, chair of DEP’s Advisory Board, sponsored a 1:1 matching gift opportunity, matching $2,500 in donations. Additionally, Patrick Galindo ’08 SC&IS offered a special challenge. When the campaign reached 50 donors, he made a $1,000 gift to the campaign. 

“Smeal’s Office of Diversity Enhancement Programs is doing really important work and we were proud to showcase our priorities in this area with our Giving Tuesday campaign this year,” said Michelle K. Houser, senior director of development and alumni relations. 

“I’m so grateful to Meredith and Patrick for their support and leadership. Matching gift incentives and challenges encourage others to participate, and I am confident that this campaign will lead to a better and stronger future for our students.”

Penn State also had a record-setting day, with more than 10,400 gifts and more than $990,000 raised.

“Penn Staters are outstanding in their generosity. We truly are one community working together to create a better world,” said Jenny Daigle Benoit, Penn State’s executive director for annual giving.

About Diversity at Smeal
The Smeal College of Business is committed to encouraging a sense of community that welcomes, celebrates, and promotes diversity among all of its members. Through a number of services and opportunities, the college works with incoming, current, and international students to enrich the academic experience and to connect them with our many corporate partners. For more information on diversity enhancement efforts at Smeal, visit www.smeal.psu.edu/diversity/. To make a gift, visit www.raise.psu.edu/SmealDiversityEnhancement.

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