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Penn State Smeal College of Business raising funds for Diversity Enhancement Programs on Giving Tuesday

November 11, 2020

UNIVERSITY PARK, Pa. — Penn State's Smeal College of Business is partnering with the University’s Office of Annual Giving to raise funds to support the Smeal Office of Diversity Enhancement Programs on Giving Tuesday, which will take place on Dec. 1.

Giving Tuesday began in 2012 as a way to inspire people to consider acts of kindness and generosity at the start of the traditional holiday shopping season. Celebrated annually on the Tuesday after Thanksgiving, more than 7,600 gifts were made to raise more than $710,000 in fewer than 48 hours in 2019. That support not only encouraged student efforts across the Commonwealth, but also helped to provide a foundation for Penn Staters to stay in pursuit of their dreams through unexpected challenges.

This year, Penn State’s #GivingTuesday efforts will feature more than 120 campaigns.

Through a variety of academic, professional, and personal enhancement opportunities, Smeal is working to help students who enhance the diversity of the University make the most of their academic experience.

Jamie Campbell, assistant dean for diversity enhancement programs, said that many of the students he works with are in a precarious position—a parent who has just lost a job, a grandparent who needs support because of an illness or unexpected medical expense, a sibling who is now applying for college—that threatens their ability to afford their education.

“Our students are good students. They’re doing really good work, but they sometimes need just a little help to see them through. Sadly, there’s more need than we have the resources for,” Campbell said.

Campbell said he hopes that this year’s campaign will close that gap.

“We know that our minority students, including many who are the first generation in their families to attend college, often experience financial stress while enrolled at Penn State,” said Michelle K. Houser, senior director of development and alumni relations. “This year, we have a great opportunity to alleviate their financial stress and position our students for future success.”

For Penn State graduates of the last decade (our GOLD alumni), gifts to support any of the University’s #GivingTuesday campaigns will be matched 1:1 by the University up to $100.

To learn more and to make a gift as part of this year’s #GivingTuesday campaign, visit the #GivingTuesday website.

Media Contact

Andy Elder
Public Relations Specialist