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Penn State Smeal’s Lilien receives prestigious Buck Weaver Award

June 20, 2017

Gary L. Lilien, distinguished research professor of management science and the research director of the Institute for the Study of Business Markets (ISBM) at the Penn State Smeal College of Business, has been named the 2017 recipient of the Buck Weaver Award, presented by the INFORMS Society for Marketing Science (ISMS). 

The annual award honors distinguished scholars and practitioners who have excelled in the achievement of rigor and relevance in marketing science. The criteria for the award are as follows:

  • Lifetime contribution to theory and practice in the development of rigor and relevance in marketing science.
  • Evidence of theory contribution can include scholarly publication as well as being a catalyst or the generation of scholarly work
  • Evidence of practice contribution can include an important role in implementing marketing science in practice.

Lilien, a member of the Smeal faculty since 1981, helped co-found the ISBM, the world’s leading institution focusing on fostering research in non-consumer markets.

He is the author or co-author of 14 books and more than 100 professional articles in the areas of industrial marketing, new product development, marketing models, and bargaining theory.

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