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Three Department of Marketing faculty ranked highly for research productivity

February 4, 2015

In two lists released by the American Marketing Association’s (AMA) special interest group for doctoral students, DocSIG, three faculty members in the Department of Marketing in Penn State’s Smeal College of Business are highly ranked in research productivity.

In a list ranking author research productivity in the premier AMA journals, three Smeal faculty members earned spots on the top 50:

  • Gary Lilien, Distinguished Research Professor of Management Science and co-founder and research director of the Institute for the Study of Business Markets (15)
  • Karen Winterich, associate professor of marketing and Frank and Mary Smeal Research Fellow (15)
  • Hari Sridhar, assistant professor of marketing and director of the Institute for the Study of Business Markets Customer Analytics Program (28).

The AMA journals referenced for the ranking include the Journal of Marketing and the Journal of Marketing Research.

The AMA DocSIG group also released rankings of author and university research productivity in overall premier marketing journals from 2010-2014, which includes the two AMA journals as well as non-AMA publications the Journal of Consumer Research and Marketing Science. On that list, Winterich appeared at 19 and Lilien appeared at 34.

“The inclusion of three faculty members in the ranking of most research-productive researchers during the last five years attests to the quality of our faculty, and the top-10 ranking of the entire department shows that Smeal is a major contributor to academic research in the field of marketing,” said Hans Baumgartner, department chair of Marketing at Smeal.

The research productivity initiative from AMA’s DocSIG tracks publications in premier marketing journals to acknowledge the top contributors and to provide prospective doctoral students with useful information during their application decision process.

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