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Department of Marketing Highly Ranked for Research Productivity by American Marketing Association

December 16, 2013

In a list released by the American Marketing Association’s (AMA) special interest group for doctoral students, DocSIG, the Department of Marketing in Penn State’s Smeal College of Business ranks second in research productivity in the premiere AMA journals from 2009-2013.

In a list ranking author research productivity in the premier AMA journals, three Smeal faculty members earned spots on the top 50: Rajdeep Grewal, the Irving & Irene Bard Professor of Marketing (8), Karen Winterich, assistant professor of marketing (19), and Hari Sridhar, assistant professor of marketing (26).

The AMA journals referenced for the ranking include the Journal of Marketing and the Journal of Marketing Research.

The AMA DocSIG group also released rankings of author and university research productivity in overall premier marketing journals from 2009-2013, which includes the two AMA journals as well as non-AMA publications the Journal of Consumer Research and Marketing Science. On the university list, Smeal ranked 13. On the author list, Grewal appeared at 18 and Winterich appeared at 34.

The research productivity initiative from AMA’s DocSIG tracks publications in premier marketing journals to acknowledge the top contributors and to provide prospective doctoral students with useful information during their application decision process.

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