April 27, 2017
The Penn State Smeal College of Business recognizes graduating seniors each spring with five named awards. Seniors who are graduating in the spring, summer, or fall of the same year are eligible. Recipients will be recognized at commencement and receive a Nittany Lion statuette, as well as a monetary award.
Penn State Smeal research reveals that careful marketing can impact consumer eco-product purchasing habits
April 26, 2017
Putting eco-products like low-energy LED light bulbs or biodegradable paper towels in the hands of consumers represents a double-edged sword according to a forthcoming paper from the Penn State Smeal College of Business—encouraging environmentally responsible behavior in some while actually decreasing environmentally responsible behavior in others.
April 21, 2017
The Penn State Smeal College of Business contributed three events, and a prominent Smeal alumna added another, to the more than 85 unique happenings on campus this week as part of Penn State Startup Week.
April 19, 2017
The Penn State Smeal College of Business is collaborating with the Penn State Office of Gift Planning and the Gift Planning Advisory Council, to present a family business symposium. The event is designed to offer University alumni and friends who are engaged in entrepreneurial ventures—or those who have assumed roles in family businesses—tools to navigate the complexities associated with those businesses. “Your Business, Your Family, Your Legacy: Serving Entrepreneurs — The University's Land Grant Mission” is scheduled for 11:30 a.m. to 6 p.m. Friday in the Business Building.
April 13, 2017
Nearly 30 Penn State Smeal College of Business students recently tackled the ethical dilemma behind prescription drug price hikes and controls as part of the college’s second Ethics in the Workplace Case Competition. A team of four finance majors — Nicholas Pearson, Raza Asghar, Zachary Cohen, and Jason Cook — was chosen from among six other teams on April 7 in the Business Building. Each team member earned $500 and the right to represent Smeal in the 15th Annual Collegiate Ethics Case Competition from Oct. 19-21 at the University of Arizona.
April 11, 2017
Penn State is accepting applications for a new graduate-level certificate designed to help companies leverage their marketing data to drive business success. The 12-credit graduate certificate in marketing analytics is being offered exclusively online through Penn State World Campus. The four courses will be taught by faculty from the Penn State Smeal College of Business Marketing Department, who are among the world’s leading scholars and sought-after thought leaders.
Penn State Smeal colleagues remember Paul Rigby as a man who ‘got things done … with style and grace’
April 10, 2017
Colleagues of Paul Rigby, associate dean emeritus for research and graduate programs in the Penn State Smeal College of Business, remember him as a man who could get things done with a quiet and unassuming nature. A memorial service for Rigby, who passed away in January, is planned for 2 p.m. Saturday at the Nittany Lion Inn.
April 7, 2017
Wanda Bryant Hope, the chief diversity officer of Johnson & Johnson, said recently it’s more important than ever that universities educate their students about diversity and inclusion. Hope, a 1987 Penn State Smeal College of Business marketing graduate, was the keynote speaker at Smeal’s START (Striving Toward Awareness and Respect for Tomorrow) Conference at the Nittany Lion Inn.
April 5, 2017
The 2017 Powerful Women Paving the Way Conference, which is hosted by the Penn State Smeal College of Business and its student-run Women in Business organization, will feature a trio of dynamic speakers. Susan Schandel, senior vice president and chief financial officer of NASCAR; Allison Baver, Olympic bronze medal-winning speedskater and business woman; and Cathy Engelbert, CEO of Deloitte, will speak.
April 3, 2017
The Boeing Company and the Penn State Smeal College of Business held the Penn State Boeing Case Competition in late March, the 10th anniversary of the competition.