July 7, 2011
After examining the marketing budget of a local daily newspaper, Smeal’s Shrihari Sridhar and coauthors find that they should be spending more on the newsroom instead of cutting back. By reallocating these resources to optimal levels, they say profits could increase by about 28 percent. While this may not be a one-size-fits-all solution, their evidence shows the newsroom benefits from more marketing dollars.
June 24, 2011
Smeal’s Brent Ambrose and coauthors examine two types of information, hard and soft, obtained by lenders during the credit underwriting process. Hard is easily verifiable, like credit scores and income. Soft, or how the borrower plans to spend the loan proceeds, is not easily observed. After analyzing more than 108,000 home equity loans and lines-of-credit applications, they find that, by using soft information, lenders can reduce credit losses overall and increase profits.
June 23, 2011
The Penn State Smeal College of Business is ranked 15th among all U.S. and international business schools and fourth among publicly supported schools for scholarly research output, according to data from the University of Texas at Dallas. When the rankings are adjusted to take into account the size of the schools' faculties, Smeal comes in at No. 5 globally and second among public institutions.
June 13, 2011
The Institute for Supply Management has awarded its inaugural Phase 3: Professional Research and Collaboration Grant to Christopher Craighead, assistant professor of supply chain management at the Penn State Smeal College of Business.
June 10, 2011
Glen Kreiner, associate professor of management at the Penn State Smeal College of Business, and his coauthors Elaine Hollensbe of the University of Cincinnati and Mathew Sheep of Illinois State University have won the 11th annual Rosabeth Moss Kanter Award for Excellence in Work-Family Research.
June 6, 2011
A supply chain’s performance weighs heavily on the relationships between buyers and suppliers. Accounting for external, internal and individual relationships makes managing rather difficult. Alok Kumar and coauthors suggest that firms consider the supply chain as a whole and start with a relationship blueprint that comprises all parties involved in servicing the customer.
May 23, 2011
Firms in the workplace training industry must make many decisions — what training programs to offer, how much they should cost, and who should teach them — all while trying to maximize expected profits. Recent research from Susan Xu and coauthors advises firms how to best handle these choices, admitting that there’s no easy solution to this classic problem.
May 10, 2011
Smeal’s Linda Treviño studies perceptions of ethical leadership at the executive level. She and her coauthors find that leaders who reason at higher levels of ethical thinking are more likely to be perceived by their followers as ethical leaders. They say organizations should provide rigorous training for leaders that focus on facilitated ethical discussions with peers about hypothetical or real ethical dilemmas.
April 25, 2011
The natural disasters in Japan wreaked havoc among supply chains worldwide. As the world’s third-largest economy, Japan’s suppliers are vital and their partners are feeling the effects. Smeal’s Christopher Craighead assesses the situation by detailing three characteristics that make this disaster severe. He suggests mechanisms companies can put in place to lessen the impact of future disasters.
April 14, 2011
Team member change affects team performance but to what degree? Stephen Humphrey and coauthors examine flux in coordination, or how much disruption a team experiences as a result of the change. Strategic roles, information transfer, and cognitive ability impact flux levels, but the researchers offer suggestions to overcome high degrees of flux.
March 29, 2011
A paper co-authored by Susan Xu, professor of management science and supply chain management at the Penn State Smeal College of Business, was recently chosen for the Wickham Skinner Award for the best published paper in "Production and Operations Management" in 2010.
March 29, 2011
Smeal’s Karen Winterich examines consumers’ social identities and how they relate to companies’ promotional strategies. Independents tend to prefer discount promotions, while interdependents usually prefer donation promotions. Factors such as culture, gender and product type impact preference, so managers need to be aware of these circumstances when forming their promotional strategies and budgets.
March 22, 2011
Work-family programs are meant to help groups, like working mothers and male primary caregivers, with flexible work schedules. However, enrolling in these programs can result in negative career consequences for its members. Recent research examines how participants can reap the program’s intended benefits without suffering negative effects down the road.
March 17, 2011
Managers constantly feel pressure from stakeholders to meet or exceed past stock performance. If earnings fall short, they may take matters into their own hands and adjust R&D and marketing budgets to improve short-term stock returns. Recent research from the Penn State Smeal College of Business examines why managers behave this way.
February 28, 2011
The Center for Supply Chain Research aims to integrate Smeal into the broader business community by bridging the gap between academia and the practitioner community. With the assistance of their corporate sponsors, the center aids student and faculty research efforts and provides many opportunities for students to connect with supply chain professionals through the supply chain career fair and “Exploring Careers” night.
February 10, 2011
William "Skip" Grenoble, executive director of the Center for Supply Chain Research at the Penn State Smeal College of Business, has been selected as one of Supply & Demand Chain Executive magazine's 2011 Pros to Know.
January 31, 2011
Blade.org, a collaborative community founded by IBM, Intel, and six other firms in 2006, is a pioneer in utilizing a community-based organizational design. Smeal’s Charles Snow and coauthors use Blade.org as an example to provide details about which industries are best suited for this design and how managers can use this collaborative model as a starting point to found, join, and manage other communities.
January 28, 2011
From 2005 to 2009, research by faculty members in the Department of Management and Organization at the Penn State Smeal College of Business was cited at a higher rate than that of any other management faculty in the country, according to data from Thomson Reuters.
January 26, 2011
Smeal's Brent Ambrose and coauthor Richard Buttimer developed a new mortgage contract called an "adjustable balance mortgage" that automatically resets the balance and monthly payments based on the mortgaged home's market value. Ambrose says that analysis of this new mortgage provides insight into why the federal loan modification programs are not as successful as expected.
January 19, 2011
N. Edward Coulson, professor of economics in the College of Liberal Arts, has been named the Jeffery L. and Cindy M. King Fellow in Real Estate. Daniel Guide, professor of operations and supply chain management at Smeal, has been named the Charles and Lillian Binder Faculty Fellow in Supply Chain and Information Systems.
January 29, 2011
The recently redesigned Starbucks logo is creating some buzz among its most committed consumers. Those who possess a strong connection to the Starbucks brand have expressed their dislike for the newer, more rounded logo. However, the new design appeals to consumers in Eastern cultures, which bodes well for Starbucks’ expansion into these markets. Smeal’s Karen Winterich suggests the redesigned logo is the first step in repositioning the Starbucks brand and that incorporating the brand name into the logo isn’t as critical as one may think.
January 18, 2011
With mortgage loan defaults on the rise yet again, two mortgage researchers are proposing a new type of mortgage contract that automatically resets the balance and the monthly payment based on the mortgaged home's market value.
January 10, 2011
The negative reaction to Starbucks' redesigned logo by the company's self-described most loyal customers may be attributable to the strong connection Starbucks' consumers feel toward the brand, according to recent research coauthored by a professor at the Penn State Smeal College of Business.
January 6, 2011
In recessions, firms are forced to make cuts, and managers may be tempted to trim the advertising and R&D budgets. But rather than trimming, should they actually be increasing their spending in these areas? Smeal’s Gary Lilien explores which firms should increase advertising and R&D spending during recessions.
January 5, 2011
New research coauthored by two professors at the Penn State Smeal College of Business examines a large company’s business-to-business trade-in program in hopes of improving its effectiveness and efficiency. They suggest using product characteristics and past customer behavior to improve forecasting accuracy, design a better trade-in policy, and potentially save the company money.