March 20, 2012
It is widely assumed that all consumers react similarly to brand advertising. However, a research study from a professor at the Penn State Smeal College of Business finds that because consumers carry their own unique biases and traits, they are as much of a co-creator of the consumer–brand relationship as the marketer. The study shows that consumers differ inherently in the way they interact with and process information about brands.
March 6, 2012
Recent research co-authored by a professor at the Smeal College of Business finds that the annual shift to daylight saving time may prove quite costly for organizations in terms of productivity. The study finds that with the time change, employees are likely to spend more time surfing the Web for content unrelated to their work.
March 1, 2012
Edward Elgar Publishing, in conjunction with the Institute for the Study of Business Markets (ISBM) at the Penn State Smeal College of Business, has published a new book edited by two Smeal professors that explores business-to-business marketing in 38 chapters written by the world's leading scholars in the field. Handbook of Business-to-Business Marketing, edited by Gary Lilien and Rajdeep Grewal, provides a comprehensive state-of-the-art review of business-to-business marketing.
February 29, 2012
An academic research paper published in the journal Business & Society ranks the Penn State Smeal College of Business among the top business schools in the world for business ethics. Smeal is ranked sixth worldwide.
February 24, 2012
Having a resilient supply chain helps companies in not only responding to disruptive events, but also in maintaining a competitive advantage in today’s highly competitive global business environment. Examining supply chains across multiple industries, Smeal’s Christopher Craighead and coauthors offer practical guidance for managers to classify the strength of their supply chain, while highlighting areas within their network where additional resources should be invested.
February 20, 2012
The succession of a CEO is an occasion for strategic realignment in organizations that may have fallen in to deeply established routines, entrenched cultures, or those that are just in need of a new perspective. No matter the reason, the general expectation is that some level of change will occur in an organization under new management. But, what if this new leader is stepping in even though their predecessor is not stepping out? More specifically, how does the retention of a former CEO affect the actions of an incoming CEO?
February 14, 2012
Seven companies that are represented on the Sustainability Advisory Board at the Penn State Smeal College of Business have contributed $50,000 to support the development of teaching tools on business-related sustainability topics.
February 6, 2012
With the start of February, many of our New Year’s resolutions to eat healthier and exercise more may be left in the dust. Recent research from Smeal College of Business suggests there is hope for those who may have fallen off track. More specifically, the study looks at the way positive emotions impact eating habits. The findings show that hopefulness, or feeling hopeful, can lead to healthier food choices.
January 25, 2012
Recent research by Smeal’s Lisa Bolton and coauthors reveals the negative impact debt consolidation loan marketing can have on consumer behavior. One-sided appeals made by lenders often over-emphasize the short-term benefits of lower monthly payments, while glossing over the considerable downside of longer re-payment periods and more total interest paid. In order to better respond to the marketing tactics used by lenders, consumers need to arm themselves with a solid understanding of not only how and why loans work, but also how and why particular lenders act as they do.
January 12, 2012
A recent study co-authored by Smeal College of Business professor Andrew Carton reveals the way in which media portrayal of quarterbacks differs according to race. Carton and his co-author also discover an interesting parallel between negative evaluations of black leaders in sports and how success varies among race in the corporate world. The researchers maintain that the stereotypes revealed in the media are not perpetrated deliberately or even consciously, however, their findings suggest that even in a subtle form, biases can affect the manner in which black leadership positions are evaluated in sports and business.
January 11, 2012
Although there are obvious benefits associated with constructing more environmentally friendly buildings, an ongoing study from the Penn State Smeal College of Business asks whether or not “greenness” is priced in the market, and if so, how that price is determined. Findings show the effect that green labeling has on price differentials in Tokyo’s housing market, and what the possible implications are for green real estate elsewhere.
December 19, 2011
Lance Ferris, professor of management and organization, and coauthors examine the impact that supervisor mistreatment has on employees who have a high degree of acceptance for unequal power distribution within organizations. While it’s suggested that their level of tolerance is a good thing because it helps them deal with abuse from their superiors, research shows that these individuals are more likely to mimic the abusive behavior, leading to strife between them and their fellow co-workers.
November 29, 2011
Research from Smeal College of Business professors Forrest Briscoe and Wenpin Tsai examines the effects of law firm acquisitions and how tensions associated with integration can lead to a better understanding on managing such organizational shifts. Researchers look at which individuals are more likely to forge new workplace relationships in an acquisition and how those fresh connections create value for the merged firm.
November 17, 2011
Min Ding, professor of marketing and Schwartz Fellow at the Penn State Smeal College of Business, has been won the 2012 William R. Davidson Award for the best article published in the Journal of Retailing in 2010.
October 17, 2011
Penn State has formed a new, interdisciplinary research center to study the strength and security of the global financial system. The Center for the Study of Global Financial Stability seeks to build academic, government and industry partnerships to engage in joint research efforts that will develop a better understanding of the complexity of the global financial markets and help improve international financial stability.
October 13, 2011
Undergraduate students at the Penn State Smeal College of Business can once again earn a degree in real estate with the real estate option in the college's new Risk Management major.
October 1, 2011
Ten new faculty members have joined the Penn State Smeal College of Business this semester.
October 6, 2011
Penn State will host a high-level delegation of invited researchers and administrators from the United States and India Oct. 10-11, 2011, to create a network of scholars and policymakers that can serve as a think tank for discussing opportunities and challenges associated with higher education in India.
September 21, 2011
Daniel Guide, professor of operations and supply chain management and Binder Faculty Fellow at the Penn State Smeal College of Business, has been named co-editor-in-chief of the Journal of Operations Management. He will share editor-in-chief duties with Thomas Choi of Arizona State University.
September 15, 2011
A new study coauthored by Donald Hambrick, Evan Pugh Professor of Management, finds that CEOs who are overpaid compared to their company's performance tend to receive the biggest raises as their boards tend to fall into a trap in which they believe the amount they pay their CEOs is in line with the CEOs' inherent abilities. These overpaid CEOs, however, are more likely to be fired when they stumble.
August 24, 2011
Two research papers by faculty members at the Penn State Smeal College of Business have won 2011 Emerald Citation of Excellence Awards, recognizing them as being among the 50 most outstanding articles published by the top 300 management journals in the world.
July 21, 2011
John Liechty, professor of marketing and statistics at the Penn State Smeal College of Business and director of the Center for the Study of Global Financial Stability, testified before the U.S. House Committee on Financial Services, Subcommittee on Oversight and Investigations, on July 14 regarding oversight of the newly created federal Office of Financial Research (OFR).
July 7, 2011
After examining the marketing budget of a local daily newspaper, Smeal’s Shrihari Sridhar and coauthors find that they should be spending more on the newsroom instead of cutting back. By reallocating these resources to optimal levels, they say profits could increase by about 28 percent. While this may not be a one-size-fits-all solution, their evidence shows the newsroom benefits from more marketing dollars.
June 24, 2011
Smeal’s Brent Ambrose and coauthors examine two types of information, hard and soft, obtained by lenders during the credit underwriting process. Hard is easily verifiable, like credit scores and income. Soft, or how the borrower plans to spend the loan proceeds, is not easily observed. After analyzing more than 108,000 home equity loans and lines-of-credit applications, they find that, by using soft information, lenders can reduce credit losses overall and increase profits.
June 23, 2011
The Penn State Smeal College of Business is ranked 15th among all U.S. and international business schools and fourth among publicly supported schools for scholarly research output, according to data from the University of Texas at Dallas. When the rankings are adjusted to take into account the size of the schools' faculties, Smeal comes in at No. 5 globally and second among public institutions.