December 13, 2012
According to research by professors at the Penn State Smeal College of Business, Fortune 1000 companies that increase their use of marketing analytics improve their return on assets (ROA) an average of 8% and as much as 21%, with returns ranging from $70 million to $180 million in net income. Despite the proven value of using marketing analytics, the relative number of companies actually employing them is still low.
September 10, 2012
The American Marketing Association Marketing Research Special Interest Group has awarded Gary Lilien, Distinguished Research Professor of Management Science at the Penn State Smeal College of Business, the Churchill Award for lifetime achievement in the academic study of marketing research.
August 30, 2012
The HP Labs Innovation Research Program recently awarded Akhil Kumar, professor of information systems at the Penn State Smeal College of Business, with $69,000 to examine end-to-end patient processes within the healthcare system.
July 24, 2012
Fariborz Ghadar, director of the Center for Global Studies at Smeal, writes in Harvard Business Review about the need for the “Silicon Valley” effect to take place in the life sciences industry. Ghadar and his coauthors suggest that in order for the study of human DNA to advance to its full potential, an industry cluster must be created with both technological and governmental support.
July 19, 2012
Among an array of logistics activities, the most environmentally damaging is extensive freight transportation. According to recent study by Smeal's Evelyn Thomchick and co-author Kusumal Ruamsook, visiting research associate at Smeal, the future of freight transportation will involve a balancing act between economic welfare and environmental sustainability. In order to strike this balance, and assure long-term success, the researchers insist on a wider adoption of sustainable efforts, with support from both the public and private sectors.
May 14, 2012
Reports from the IRS and the Association of Certified Fraud Examiners show that billions of dollars are lost annually as a result of tax evasion and global fraud. Linda Treviño, Distinguished Professor of Organizational Behavior and Ethics at Smeal and coauthors examine the cognitive process behind unethical behavior to better understand organizationally embedded deviance. The findings suggest ways that managers may identify such behavior in individual employees before it impacts the organization as a whole.
April 19, 2012
Brent Ambrose, director of the Institute for Real Estate Studies, and his co-authors look at 355 years of housing data to investigate the long-run relationship between housing prices and market values in order to better understand the behavior of price bubbles. Although the fear is that price bubbles inevitably lead to subsequent bursts and economic contraction, the findings suggest that it is possible for bubbles to persist over long periods of time with the move toward price equilibrium coming as more of a fading out than a crash.
April 16, 2012
A new book by John Jordan, clinical associate professor of supply chain and information systems at the Penn State Smeal College of Business, looks at how the latest trends in information management and technology are impacting business models and innovation worldwide. Information, Technology, and Innovation: Resources for Growth in a Connected World, published by Wiley, grew out of an undergraduate course on global information technology strategy that Jordan teaches at Smeal.
April 13, 2012
A recent column written by John Liechty, professor of marketing and statistics at Smeal and Director of the Center for the Study of Global and Financial Stability, appearing in the latest issue of Nature calls for collaboration amongst scientists and bankers to help forestall future financial crises. Liechty discusses how scientists can work with regulators and bankers to create new financial models that have the potential to identify system-wide risks.
March 20, 2012
It is widely assumed that all consumers react similarly to brand advertising. However, a research study from a professor at the Penn State Smeal College of Business finds that because consumers carry their own unique biases and traits, they are as much of a co-creator of the consumer–brand relationship as the marketer. The study shows that consumers differ inherently in the way they interact with and process information about brands.
March 6, 2012
Recent research co-authored by a professor at the Smeal College of Business finds that the annual shift to daylight saving time may prove quite costly for organizations in terms of productivity. The study finds that with the time change, employees are likely to spend more time surfing the Web for content unrelated to their work.
March 1, 2012
Edward Elgar Publishing, in conjunction with the Institute for the Study of Business Markets (ISBM) at the Penn State Smeal College of Business, has published a new book edited by two Smeal professors that explores business-to-business marketing in 38 chapters written by the world's leading scholars in the field. Handbook of Business-to-Business Marketing, edited by Gary Lilien and Rajdeep Grewal, provides a comprehensive state-of-the-art review of business-to-business marketing.
February 29, 2012
An academic research paper published in the journal Business & Society ranks the Penn State Smeal College of Business among the top business schools in the world for business ethics. Smeal is ranked sixth worldwide.
February 24, 2012
Having a resilient supply chain helps companies in not only responding to disruptive events, but also in maintaining a competitive advantage in today’s highly competitive global business environment. Examining supply chains across multiple industries, Smeal’s Christopher Craighead and coauthors offer practical guidance for managers to classify the strength of their supply chain, while highlighting areas within their network where additional resources should be invested.
February 20, 2012
The succession of a CEO is an occasion for strategic realignment in organizations that may have fallen in to deeply established routines, entrenched cultures, or those that are just in need of a new perspective. No matter the reason, the general expectation is that some level of change will occur in an organization under new management. But, what if this new leader is stepping in even though their predecessor is not stepping out? More specifically, how does the retention of a former CEO affect the actions of an incoming CEO?
February 14, 2012
Seven companies that are represented on the Sustainability Advisory Board at the Penn State Smeal College of Business have contributed $50,000 to support the development of teaching tools on business-related sustainability topics.
February 6, 2012
With the start of February, many of our New Year’s resolutions to eat healthier and exercise more may be left in the dust. Recent research from Smeal College of Business suggests there is hope for those who may have fallen off track. More specifically, the study looks at the way positive emotions impact eating habits. The findings show that hopefulness, or feeling hopeful, can lead to healthier food choices.
January 25, 2012
Recent research by Smeal’s Lisa Bolton and coauthors reveals the negative impact debt consolidation loan marketing can have on consumer behavior. One-sided appeals made by lenders often over-emphasize the short-term benefits of lower monthly payments, while glossing over the considerable downside of longer re-payment periods and more total interest paid. In order to better respond to the marketing tactics used by lenders, consumers need to arm themselves with a solid understanding of not only how and why loans work, but also how and why particular lenders act as they do.
January 12, 2012
A recent study co-authored by Smeal College of Business professor Andrew Carton reveals the way in which media portrayal of quarterbacks differs according to race. Carton and his co-author also discover an interesting parallel between negative evaluations of black leaders in sports and how success varies among race in the corporate world. The researchers maintain that the stereotypes revealed in the media are not perpetrated deliberately or even consciously, however, their findings suggest that even in a subtle form, biases can affect the manner in which black leadership positions are evaluated in sports and business.
January 11, 2012
Although there are obvious benefits associated with constructing more environmentally friendly buildings, an ongoing study from the Penn State Smeal College of Business asks whether or not “greenness” is priced in the market, and if so, how that price is determined. Findings show the effect that green labeling has on price differentials in Tokyo’s housing market, and what the possible implications are for green real estate elsewhere.
December 19, 2011
Lance Ferris, professor of management and organization, and coauthors examine the impact that supervisor mistreatment has on employees who have a high degree of acceptance for unequal power distribution within organizations. While it’s suggested that their level of tolerance is a good thing because it helps them deal with abuse from their superiors, research shows that these individuals are more likely to mimic the abusive behavior, leading to strife between them and their fellow co-workers.
November 29, 2011
Research from Smeal College of Business professors Forrest Briscoe and Wenpin Tsai examines the effects of law firm acquisitions and how tensions associated with integration can lead to a better understanding on managing such organizational shifts. Researchers look at which individuals are more likely to forge new workplace relationships in an acquisition and how those fresh connections create value for the merged firm.
November 17, 2011
Min Ding, professor of marketing and Schwartz Fellow at the Penn State Smeal College of Business, has been won the 2012 William R. Davidson Award for the best article published in the Journal of Retailing in 2010.
October 17, 2011
Penn State has formed a new, interdisciplinary research center to study the strength and security of the global financial system. The Center for the Study of Global Financial Stability seeks to build academic, government and industry partnerships to engage in joint research efforts that will develop a better understanding of the complexity of the global financial markets and help improve international financial stability.
October 13, 2011
Undergraduate students at the Penn State Smeal College of Business can once again earn a degree in real estate with the real estate option in the college's new Risk Management major.