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Using Marketing Analytics to Increase Return on Assets

December 13, 2012

According to research by professors at the Penn State Smeal College of Business, Fortune 1000 companies that increase their use of marketing analytics improve their return on assets (ROA) an average of 8% and as much as 21%, with returns ranging from $70 million to $180 million in net income. Despite the proven value of using marketing analytics, the relative number of companies actually employing them is still low.

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Lilien Receives Churchill Lifetime Achievement Award from the American Marketing Association

September 10, 2012

Lilien Receives Churchill Lifetime Achievement Award from the American Marketing Association

The American Marketing Association Marketing Research Special Interest Group has awarded Gary Lilien, Distinguished Research Professor of Management Science at the Penn State Smeal College of Business, the Churchill Award for lifetime achievement in the academic study of marketing research.

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Kumar Receives Research Funding From Hewlett-Packard Labs Innovation Research Program

August 30, 2012

Kumar Receives Research Funding From Hewlett-Packard Labs Innovation Research Program

The HP Labs Innovation Research Program recently awarded Akhil Kumar, professor of information systems at the Penn State Smeal College of Business, with $69,000 to examine end-to-end patient processes within the healthcare system.

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Creating a Silicon Valley for Life Science

July 24, 2012

Creating a Silicon Valley for Life Science

Fariborz Ghadar, director of the Center for Global Studies at Smeal, writes in Harvard Business Review about the need for the “Silicon Valley” effect to take place in the life sciences industry. Ghadar and his coauthors suggest that in order for the study of human DNA to advance to its full potential, an industry cluster must be created with both technological and governmental support.

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Strategies for Sustainable Freight Transportation

July 19, 2012

Strategies for Sustainable Freight Transportation

Among an array of logistics activities, the most environmentally damaging is extensive freight transportation. According to recent study by Smeal's Evelyn Thomchick and co-author Kusumal Ruamsook, visiting research associate at Smeal, the future of freight transportation will involve a balancing act between economic welfare and environmental sustainability. In order to strike this balance, and assure long-term success, the researchers insist on a wider adoption of sustainable efforts, with support from both the public and private sectors.

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Why Employees Do Bad Things

May 14, 2012

Why Employees Do Bad Things

Reports from the IRS and the Association of Certified Fraud Examiners show that billions of dollars are lost annually as a result of tax evasion and global fraud. Linda Treviño, Distinguished Professor of Organizational Behavior and Ethics at Smeal and coauthors examine the cognitive process behind unethical behavior to better understand organizationally embedded deviance. The findings suggest ways that managers may identify such behavior in individual employees before it impacts the organization as a whole.

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Do Price Bubbles Always End in Bursts?

April 19, 2012

Do Price Bubbles Always End in Bursts?

Brent Ambrose, director of the Institute for Real Estate Studies, and his co-authors look at 355 years of housing data to investigate the long-run relationship between housing prices and market values in order to better understand the behavior of price bubbles. Although the fear is that price bubbles inevitably lead to subsequent bursts and economic contraction, the findings suggest that it is possible for bubbles to persist over long periods of time with the move toward price equilibrium coming as more of a fading out than a crash.

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New Book, Formed in a Smeal Classroom, Explores How IT Is Rapidly Altering Business

April 16, 2012

New Book, Formed in a Smeal Classroom, Explores How IT Is Rapidly Altering Business

A new book by John Jordan, clinical associate professor of supply chain and information systems at the Penn State Smeal College of Business, looks at how the latest trends in information management and technology are impacting business models and innovation worldwide. Information, Technology, and Innovation: Resources for Growth in a Connected World, published by Wiley, grew out of an undergraduate course on global information technology strategy that Jordan teaches at Smeal.

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Liechty in Nature Magazine: Scientists, Bankers Must Unite to Prevent Financial Crises

April 13, 2012

A recent column written by John Liechty, professor of marketing and statistics at Smeal and Director of the Center for the Study of Global and Financial Stability, appearing in the latest issue of Nature calls for collaboration amongst scientists and bankers to help forestall future financial crises. Liechty discusses how scientists can work with regulators and bankers to create new financial models that have the potential to identify system-wide risks.

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The Consumer-Brand Relationship

March 20, 2012

The Consumer-Brand Relationship

It is widely assumed that all consumers react similarly to brand advertising. However, a research study from a professor at the Penn State Smeal College of Business finds that because consumers carry their own unique biases and traits, they are as much of a co-creator of the consumer–brand relationship as the marketer. The study shows that consumers differ inherently in the way they interact with and process information about brands.

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Switch to Daylight Saving Time Leads to Cyberloafing at the Office

March 6, 2012

Recent research co-authored by a professor at the Smeal College of Business finds that the annual shift to daylight saving time may prove quite costly for organizations in terms of productivity. The study finds that with the time change, employees are likely to spend more time surfing the Web for content unrelated to their work.

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Smeal Professors Edit New Business-to-Business Marketing Handbook

March 1, 2012

Smeal Professors Edit New Business-to-Business Marketing Handbook

Edward Elgar Publishing, in conjunction with the Institute for the Study of Business Markets (ISBM) at the Penn State Smeal College of Business, has published a new book edited by two Smeal professors that explores business-to-business marketing in 38 chapters written by the world's leading scholars in the field. Handbook of Business-to-Business Marketing, edited by Gary Lilien and Rajdeep Grewal, provides a comprehensive state-of-the-art review of business-to-business marketing.

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Research: Smeal a Global Leader in Business Ethics

February 29, 2012

An academic research paper published in the journal Business & Society ranks the Penn State Smeal College of Business among the top business schools in the world for business ethics. Smeal is ranked sixth worldwide.

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Video: Building a Resilient Supply Chain

February 24, 2012

Having a resilient supply chain helps companies in not only responding to disruptive events, but also in maintaining a competitive advantage in today’s highly competitive global business environment. Examining supply chains across multiple industries, Smeal’s Christopher Craighead and coauthors offer practical guidance for managers to classify the strength of their supply chain, while highlighting areas within their network where additional resources should be invested.

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When CEOs Stay on Board

February 20, 2012

When CEOs Stay on Board

The succession of a CEO is an occasion for strategic realignment in organizations that may have fallen in to deeply established routines, entrenched cultures, or those that are just in need of a new perspective. No matter the reason, the general expectation is that some level of change will occur in an organization under new management. But, what if this new leader is stepping in even though their predecessor is not stepping out? More specifically, how does the retention of a former CEO affect the actions of an incoming CEO?

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Companies Contribute $50,000 to Support Sustainability Teaching Tools



February 14, 2012

Seven companies that are represented on the Sustainability Advisory Board at the Penn State Smeal College of Business have contributed $50,000 to support the development of teaching tools on business-related sustainability topics.

Companies Contribute $50,000 to Support Sustainability Teaching Tools

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The Helpfulness of Hope

February 6, 2012

The Helpfulness of Hope

With the start of February, many of our New Year’s resolutions to eat healthier and exercise more may be left in the dust. Recent research from Smeal College of Business suggests there is hope for those who may have fallen off track. More specifically, the study looks at the way positive emotions impact eating habits. The findings show that hopefulness, or feeling hopeful, can lead to healthier food choices.

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The Downside to Debt Consolidation

January 25, 2012

The Downside to Debt Consolidation

Recent research by Smeal’s Lisa Bolton and coauthors reveals the negative impact debt consolidation loan marketing can have on consumer behavior. One-sided appeals made by lenders often over-emphasize the short-term benefits of lower monthly payments, while glossing over the considerable downside of longer re-payment periods and more total interest paid. In order to better respond to the marketing tactics used by lenders, consumers need to arm themselves with a solid understanding of not only how and why loans work, but also how and why particular lenders act as they do.

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Media Portrayal of Race in Sports Reveals Biases in the Corporate World

January 12, 2012

Media Portrayal of Race in Sports Reveals Biases in the Corporate World

A recent study co-authored by Smeal College of Business professor Andrew Carton reveals the way in which media portrayal of quarterbacks differs according to race. Carton and his co-author also discover an interesting parallel between negative evaluations of black leaders in sports and how success varies among race in the corporate world. The researchers maintain that the stereotypes revealed in the media are not perpetrated deliberately or even consciously, however, their findings suggest that even in a subtle form, biases can affect the manner in which black leadership positions are evaluated in sports and business.

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How “Greenness” is Evaluated in the Housing Market

January 11, 2012

How “Greenness” is Evaluated in the Housing Market

Although there are obvious benefits associated with constructing more environmentally friendly buildings, an ongoing study from the Penn State Smeal College of Business asks whether or not “greenness” is priced in the market, and if so, how that price is determined. Findings show the effect that green labeling has on price differentials in Tokyo’s housing market, and what the possible implications are for green real estate elsewhere.

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How Abusive Supervisors Impact Employee Relations

December 19, 2011

Lance Ferris, professor of management and organization, and coauthors examine the impact that supervisor mistreatment has on employees who have a high degree of acceptance for unequal power distribution within organizations. While it’s suggested that their level of tolerance is a good thing because it helps them deal with abuse from their superiors, research shows that these individuals are more likely to mimic the abusive behavior, leading to strife between them and their fellow co-workers.

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Employee Integration After Mergers

November 29, 2011

Employee Integration After Mergers

Research from Smeal College of Business professors Forrest Briscoe and Wenpin Tsai examines the effects of law firm acquisitions and how tensions associated with integration can lead to a better understanding on managing such organizational shifts. Researchers look at which individuals are more likely to forge new workplace relationships in an acquisition and how those fresh connections create value for the merged firm.

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Ding Wins Award for Best Paper in Journal of Retailing

November 17, 2011

Min Ding, professor of marketing and Schwartz Fellow at the Penn State Smeal College of Business, has been won the 2012 William R. Davidson Award for the best article published in the Journal of Retailing in 2010.

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New Penn State Research Center to Study Global Financial Risk

October 17, 2011

Penn State has formed a new, interdisciplinary research center to study the strength and security of the global financial system. The Center for the Study of Global Financial Stability seeks to build academic, government and industry partnerships to engage in joint research efforts that will develop a better understanding of the complexity of the global financial markets and help improve international financial stability.

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Penn State's New Risk Management Major Offers Option in Real Estate

October 13, 2011

Undergraduate students at the Penn State Smeal College of Business can once again earn a degree in real estate with the real estate option in the college's new Risk Management major.

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Recent News
Supply Chain's Preciado Honored for Teaching Excellence 29 Jul

Felisa Preciado, clinical associate professor of supply chain management, has been named the 2014 recipient of the Penn State Smeal College of Business Fred Brand Jr. Award for Excellence in Undergraduate Teaching.

Summer Business Program for High Schoolers Facilitates Diverse Penn State Network 28 Jul

The Business Opportunities Summer Session (BOSS) Program, facilitated by the Penn State Smeal College of Business’ Diversity Enhancement Programs, connects underrepresented high school students with current Penn Staters and alumni to provide an inside look at the business majors and beyond. Currently in its eighth year, the program is helping to create a powerful network as it continues to share the value of a Smeal education with a diverse population.

Why Aren't Consumers Buying Remanufactured Products? 28 Jul

Firms looking to increase market share of remanufactured consumer products will have to overcome a big barrier to do so, according to a recent study from the Penn State Smeal College of Business. Findings from faculty members Meg Meloy and V. Daniel R. Guide, Jr., indicate that consumers perceive many categories of remanufactured products as dirty and disgusting.

Penn State President Emeritus Rodney Erickson Joins Smeal Executive MBA Students in Celebration 25 Jul Penn State President Emeritus Rodney Erickson Joins Smeal Executive MBA Students in Celebration

About 30 students celebrated their completion of the Penn State Smeal Executive MBA Program last month in a pre-commencement ceremony held at the Business Building on Penn State’s University Park campus, with former University president Rodney Erickson delivering the commencement speech.

Smeal's Multimedia Team Recognized for Providing Valuable Student Service 24 Jul

A group of Smeal College of Business staff members were recently recognized for their efforts to provide students with professional portraits for their LinkedIn profiles. The Penn State Information Technology Resource Responsibility award was granted to the Resource, Instruction, and Information Technology (RIIT) Group’s Multimedia Team.

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