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Study Shows Consumers Value Fatter Wallets Over Thinner Waistlines

March 4, 2013

Study Shows Consumers Value Fatter Wallets Over Thinner Waistlines

Do your health goals take a back seat to your desire for a good deal? A recent study by Penn State Smeal College of Business marketing professor Karen Winterich finds that consumers will generally take advantage of "supersize" pricing, even if it means ignoring their goals to eat healthier.

Study Shows Consumers Value Fatter Wallets Over Thinner Waistlines - Read More…

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