June 12, 2013
Min Ding, Smeal Professor of Marketing and Innovation in the Penn State Smeal College of Business, is the editor-in-chief of Customer Needs and Solutions, a new journal for scholarly research in the field of marketing. The journal aims to publish high-risk, high payoff work and seeks submissions with high impact while maintaining academic rigor.
May 28, 2013
The Penn State Smeal College of Business Department of Marketing recently hosted the third annual Marketing Academic Research Colloquium, bringing marketing scholars together from across the region to strengthen relationships and share research.
May 6, 2013
An independent research study written by class of 2013 Smeal College of Business Marketing major Setenay Kucukemiroglu has been accepted for publication in the International Journal of Commerce and Management.
April 21, 2013
An oft-repeated piece of advice in American culture is to never talk politics in mixed company. But are individuals’ politics affecting more than just election results? New research indicates that the political ideologies of executives might have more influence on their firms’ strategies than we think.
April 22, 2013
If managers want to position their young firms for better performance as they enter the public market, they should devote more resources to marketing activities early in the firm’s lifecycle, says a recent study from researchers at Penn State’s Smeal College of Business and Georgia State University’s J. Mack Robinson College of Business.
June 27, 2012
Life at the Smeal College of Business has evolved in countless ways since 2006. This timeline captures just some of the milestones and events from the past six years.
March 28, 2013
Fluid expression of leadership and team organization can benefit firms by making more effective use of team members’ skills and enhancing creativity according to a paper on team dynamics co-authored by Stephen Humphrey, associate professor of management at the Penn State Smeal College of Business.
March 26, 2013
For many large chain retailers, closing store locations is more strongly associated with increases in firm value than opening new stores, according to a recently study published in the Journal of Retailing co-authored by Smeal College of Business Assistant Professor Hari Sridhar. This study is one of the first to examine how openings and closings impact overall firm value.
March 19, 2013
New research from three members of the Penn State Smeal College of Business Finance Department shows that busy boards may be advantageous to small, newly public firms. In fact, busyness is often a signal of quality in these board members. Newer firms need more advising than established firms, and busy directors bring with them a wide scope of experience and a vast network of contacts.
March 4, 2013
Do your health goals take a back seat to your desire for a good deal? A recent study by Penn State Smeal College of Business marketing professor Karen Winterich finds that consumers will generally take advantage of "supersize" pricing, even if it means ignoring their goals to eat healthier.
March 4, 2013
Barbara Gray, Smeal Executive Programs Fellow and professor of organizational behavior at the Penn State Smeal College of Business, and Smeal Ph.D. candidate Jenna Stites have received a CAD$25,000 award to study multi-stakeholder collaborations—particularly collaborations between businesses and stakeholders—from the Network for Business Sustainability (NBS).
February 20, 2013
Increasingly dynamic and complex business environments necessitate a retooling of hierarchical organizational schemes according to research co-authored by Penn State Smeal College of Business Professor Charles Snow. In place of these traditional structures, organizations must provide individuals and groups with greater freedom to act in collaborative ventures and respond more efficiently to business challenges.
January 21, 2013
Demographic shifts that vary by geographic region will transform supply networks in the coming years, says Fariborz Ghadar of the Penn State Smeal College of Business, and supply chain professionals should keep these shifts in mind as they plan for the future.
January 16, 2013
The Securities and Exchange Commission’s Rule 10b5-1, a regulation devised to clarify existing insider trading prohibitions, gives executives a way to legally plan trades of their company’s stock when they do not possess any relevant, non-public information. But research conducted by Penn State Smeal College of Business accounting researchers shows that insiders had significant influence on the parameters of Rule 10b5-1 in favor of less stringent regulations.
January 15, 2013
Brent W. Ambrose, Smeal Professor of Real Estate and Director of the Institute for Real Estate Studies at the Penn State Smeal College of Business, received the 2012 Edwin S. Mills Best Paper Award for a paper demonstrating a new way to price mortgage contracts.
December 14, 2012
Two faculty members in the Penn State Smeal College of Business have been selected as 2013 Marketing Science Institute (MSI) Young Scholars, a program that recognizes promising young scholars whose work marks them as potential leaders of the next generation of marketing academics.
December 13, 2012
According to research by professors at the Penn State Smeal College of Business, Fortune 1000 companies that increase their use of marketing analytics improve their return on assets (ROA) an average of 8% and as much as 21%, with returns ranging from $70 million to $180 million in net income. Despite the proven value of using marketing analytics, the relative number of companies actually employing them is still low.
September 10, 2012
The American Marketing Association Marketing Research Special Interest Group has awarded Gary Lilien, Distinguished Research Professor of Management Science at the Penn State Smeal College of Business, the Churchill Award for lifetime achievement in the academic study of marketing research.
August 30, 2012
The HP Labs Innovation Research Program recently awarded Akhil Kumar, professor of information systems at the Penn State Smeal College of Business, with $69,000 to examine end-to-end patient processes within the healthcare system.
July 24, 2012
Fariborz Ghadar, director of the Center for Global Studies at Smeal, writes in Harvard Business Review about the need for the “Silicon Valley” effect to take place in the life sciences industry. Ghadar and his coauthors suggest that in order for the study of human DNA to advance to its full potential, an industry cluster must be created with both technological and governmental support.
July 19, 2012
Among an array of logistics activities, the most environmentally damaging is extensive freight transportation. According to recent study by Smeal's Evelyn Thomchick and co-author Kusumal Ruamsook, visiting research associate at Smeal, the future of freight transportation will involve a balancing act between economic welfare and environmental sustainability. In order to strike this balance, and assure long-term success, the researchers insist on a wider adoption of sustainable efforts, with support from both the public and private sectors.
May 14, 2012
Reports from the IRS and the Association of Certified Fraud Examiners show that billions of dollars are lost annually as a result of tax evasion and global fraud. Linda Treviño, Distinguished Professor of Organizational Behavior and Ethics at Smeal and coauthors examine the cognitive process behind unethical behavior to better understand organizationally embedded deviance. The findings suggest ways that managers may identify such behavior in individual employees before it impacts the organization as a whole.
April 19, 2012
Brent Ambrose, director of the Institute for Real Estate Studies, and his co-authors look at 355 years of housing data to investigate the long-run relationship between housing prices and market values in order to better understand the behavior of price bubbles. Although the fear is that price bubbles inevitably lead to subsequent bursts and economic contraction, the findings suggest that it is possible for bubbles to persist over long periods of time with the move toward price equilibrium coming as more of a fading out than a crash.
April 16, 2012
A new book by John Jordan, clinical associate professor of supply chain and information systems at the Penn State Smeal College of Business, looks at how the latest trends in information management and technology are impacting business models and innovation worldwide. Information, Technology, and Innovation: Resources for Growth in a Connected World, published by Wiley, grew out of an undergraduate course on global information technology strategy that Jordan teaches at Smeal.
April 13, 2012
A recent column written by John Liechty, professor of marketing and statistics at Smeal and Director of the Center for the Study of Global and Financial Stability, appearing in the latest issue of Nature calls for collaboration amongst scientists and bankers to help forestall future financial crises. Liechty discusses how scientists can work with regulators and bankers to create new financial models that have the potential to identify system-wide risks.