February 5, 2010
Dr. Fariborz Ghadar, director of the Center for Global Business Studies and the William A. Schreyer Professor of Global Management Policies at Penn State's Smeal College of Business, testified before the U.S. House Subcommittee on the Middle East and South Asia on America and the Iranian political reform movement.
January 29, 2010
The Institute for Real Estate Studies serves as the foundation of the real estate community at Smeal by funding faculty research and providing student support. With the help of their advisory board, IRES offers internships for students, holds campus seminars, and fulfills one of their main initiatives, research. As they look to the future, director Brent Ambrose and assistant director Richard Button have high hopes for IRES.
January 20, 2010
The Episcopal Church recently launched its “Around One Table” campaign, a landmark project promoting the common attributes, feelings, and beliefs of Episcopalians based on research coauthored by Smeal professor Glen Kreiner.
January 19, 2010
Weighing the pros and cons of various options during the decision-making process can be difficult. Smeal’s Meg Meloy says consumers develop a preference for one product over another early on and both benefits and price have an impact on which product consumers choose. In order to help retailers and marketers close the sale, the findings determine the most effective time to reveal product benefits and price to the consumer.
January 12, 2010
The concept of buyer monitoring, which uses voluntary tipping as a means for customers to evaluate service performance, is a way for managers to motivate their employees to deliver more efficient service, says Smeal’s Bill Ross. He also advises managers to do their homework and find out how consumers respond to tipping versus automated service charges in order to provide the best experience for their customers.