July 12, 2010
Do what you love. Love what you do. Such is the case for Jennifer Chang Coupland, Paiste Learning Fellow and clinical associate professor of marketing at Smeal. She combines her love of consumer culture, brands, marketing, and teaching into a job she says she “intrinsically loves.” Coupland incorporates her fondness of nostalgic brands and creativity into the classroom, creating an environment that students enjoy.
June 23, 2010
The Institute for the Study of Business Markets is one of Smeal's founding research centers. Under the direction of Drs. Ralph Oliva and Gary Lilien, the ISBM has become a center of excellence. Networked with researchers, educators, and practitioners from businesses and universities around the world, their mission is to improve the practice of business-to-business marketing in both industry and academia.
June 10, 2010
Smeal’s Keith Crocker predicts that the elimination of medical underwriting—which will occur in 2014 when exclusions for preexisting conditions are prohibited—will completely destroy the individual market for health insurance. He also discusses the risks, mandates, and fines associated with the new health care legislation, as well as the potential for a resurgence of the public option.
June 4, 2010
Smeal's Christopher Craighead weighs in on how the BP oil spill and other natural disasters impact business across the globe. He admits that major interruptions occur every year but their impact is hard to determine until the event completely unfolds. He also stresses that companies, especially those who do business globally, should plan to deal with disruptions, even if that means rethinking the design of their supply chains.
May 27, 2010
In addition to being one of the most well respected academics in the field of strategic management, Donald Hambrick is also a Vietnam veteran, a former drummer, and a lifelong lover of racquet sports. In this interview, he discusses some of his greatest academic achievements, what he has learned from his students, how he wants others to remember him, and what’s left to accomplish in his successful career.
May 17, 2010
For avid sports fans, their interests, enthusiasm and passion for the game defy the norm. It’s more than just brand loyalty. There’s an emotional connection. Smeal’s Wayne DeSarbo, executive director for the Center for Sports Business and Research, studies how marketers can capitalize on these feelings and target their marketing campaigns toward these avid fans in hopes of generating more revenue.
May 12, 2010
Governance mechanisms for business-to-business (B2B) electronic markets work best if tailored to each market individually. Smeal’s Rajdeep Grewal highlights three governance mechanisms: monitoring, community building, and self-participation. Based on the level of behavioral and external uncertainties, market makers must decide which mechanisms to emphasize to generate growth and financial success within the market.
May 6, 2010
A new book compilation of writings on leadership by some of the world's top management experts and executive coaches features a chapter contributed by Albert Vicere, executive education professor of strategic leadership at the Penn State Smeal College of Business.
May 3, 2010
Smeal’s Dan Guide says remanufacturing extends a product’s life cycle and could potentially help managers maximize profits. However, managers may fear that remanufacturing cannibalizes new product sales. Guide says proper understanding of pricing strategies, competition, and customers who value functionality enables firms to reach new customers.
April 28, 2010
Jiro Yoshida, assistant professor of real estate at the Penn State Smeal College of Business, recently delivered a talk on the U.S. real estate market at a meeting of the Policy Research Institute, a unit of Japan's Ministry of Finance.
April 28, 2010
South-Western Cengage Learning has published the seventh edition of Transportation: A Supply Chain Perspective, a textbook originally published in 1982 and coauthored by two faculty members at the Penn State Smeal College of Business.
April 28, 2010
Donald Hambrick, Smeal Chaired Professor of Management at the Penn State Smeal College of Business, has been named an Evan Pugh Professor, joining a list of only 61 others thus recognized since the title's inception in 1960. Evan Pugh Professorships are the highest honor the University bestows on its faculty.
April 27, 2010
In the wake of the recent financial crisis, what many perceive as excessive executive salaries have grown as a target of popular outrage and Washington lawmakers. However, according to forthcoming research coauthored by a professor at the Penn State Smeal College of Business, overpaying CEOs—as compared to their peers—may actually benefit shareholders, while underpaying them could have negative consequences.
April 21, 2010
In response to the global business community, Charles Snow and his coauthors introduce a new organizational design called a collaborative community, in which firms and perhaps countries share knowledge and work together toward common goals. Firms should be prepared to handle the barriers associated with effective multi-firm collaboration and incorporate collaboration into their company culture.
April 13, 2010
With tax season coming to an end, Charles Enis, associate professor of accounting at the Penn State Smeal College of Business, answers a few questions on tax refunds and the economical and psychological factors associated with refunds. He also discusses individual retirement accounts, or IRAs, ways policy makers can improve their design, and how they can either help a person get a larger refund or owe less money when they are doing their taxes.
April 12, 2010
Organizations depend on employees to speak up about problems and opportunities. Yet, employees often feel inhibited. Skip-level leaders need to be aware of and pay attention to any opportunities they have to impact voice, as there seems to be a lack of understanding from managers about the fear they provoke among subordinates, often without even intending to do so.
March 12, 2010
Trafford, a leading on-demand book self publisher, recently announced that a book coauthored by faculty members at Penn State's Smeal College of Business was the company's bestselling book for December 2009.
March 4, 2010
Smeal’s David Harrison and Stephen Humphrey look at the social nature of tasks and how deep-level diversity characteristics play a role in team design at work. Bringing together their expertise on diversity and work design, the researchers address issues such as typecasting and status differences and offer suggestions for “optimal diversity” in team settings.
February 25, 2010
A group of researchers from Smeal take an in-depth look at the integration of ethanol into the existing petroleum supply chain and identify five strategic priorities for policy makers, managers, and other researchers. From consolidation terminals to the efficient and cost-effective transportation of ethanol, their study serves as a foundation for this current shift.
February 12, 2010
One of the main goals for Smeal's Center for Sports Business and Research is to bridge the gap between research, education, and the sports industry. By studying the topic of fan avidity, providing students with career counseling, and reaching out to industry professionals, executive director Wayne DeSarbo and associate director Andrew Bergstein continue to move forward in spite of a challenging economy.
February 11, 2010
An important part of a CEO’s job is to forecast market movement and optimize its firm’s exposure to such movement. Fenghua Song and his coauthors argue that an increase in sector performance should be reflected in the CEO’s pay, indicating the increase was due to the CEO’s strategy, skill, and vision, not sheer luck of the market.
February 5, 2010
Donald Hambrick, Smeal Chaired Professor of Management at Penn State's Smeal College of Business, has received an honorary doctorate degree from the Université Panthéon-Assas, one of the major affiliates of the prestigious Universities of Paris.
February 5, 2010
Dr. Fariborz Ghadar, director of the Center for Global Business Studies and the William A. Schreyer Professor of Global Management Policies at Penn State's Smeal College of Business, testified before the U.S. House Subcommittee on the Middle East and South Asia on America and the Iranian political reform movement.
January 29, 2010
The Institute for Real Estate Studies serves as the foundation of the real estate community at Smeal by funding faculty research and providing student support. With the help of their advisory board, IRES offers internships for students, holds campus seminars, and fulfills one of their main initiatives, research. As they look to the future, director Brent Ambrose and assistant director Richard Button have high hopes for IRES.
January 20, 2010
The Episcopal Church recently launched its “Around One Table” campaign, a landmark project promoting the common attributes, feelings, and beliefs of Episcopalians based on research coauthored by Smeal professor Glen Kreiner.