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New Starbucks Logo May Reposition Brand

January 29, 2011

New Starbucks Logo May Reposition Brand

The recently redesigned Starbucks logo is creating some buzz among its most committed consumers. Those who possess a strong connection to the Starbucks brand have expressed their dislike for the newer, more rounded logo. However, the new design appeals to consumers in Eastern cultures, which bodes well for Starbucks’ expansion into these markets. Smeal’s Karen Winterich suggests the redesigned logo is the first step in repositioning the Starbucks brand and that incorporating the brand name into the logo isn’t as critical as one may think.

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Researchers: New Mortgage Design Would Minimize Home Foreclosures

January 18, 2011

With mortgage loan defaults on the rise yet again, two mortgage researchers are proposing a new type of mortgage contract that automatically resets the balance and the monthly payment based on the mortgaged home's market value.

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The Starbucks Effect: Committed Customers Don't Like Logo Redesigns

January 10, 2011

The negative reaction to Starbucks' redesigned logo by the company's self-described most loyal customers may be attributable to the strong connection Starbucks' consumers feel toward the brand, according to recent research coauthored by a professor at the Penn State Smeal College of Business.

The Starbucks Effect: Committed Customers Don't Like Logo Redesigns - Read More…

Recession Spending on Advertising and R&D

January 6, 2011

Recession Spending on Advertising and R&D

In recessions, firms are forced to make cuts, and managers may be tempted to trim the advertising and R&D budgets. But rather than trimming, should they actually be increasing their spending in these areas? Smeal’s Gary Lilien explores which firms should increase advertising and R&D spending during recessions.

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Managing B2B Trade-In Programs

January 5, 2011

New research coauthored by two professors at the Penn State Smeal College of Business examines a large company’s business-to-business trade-in program in hopes of improving its effectiveness and efficiency. They suggest using product characteristics and past customer behavior to improve forecasting accuracy, design a better trade-in policy, and potentially save the company money.

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Smeal Professor's Research Wins Best Paper in I-O Psychology Field

December 22, 2010

A paper coauthored by Glen Kreiner, associate professor of management at the Penn State Smeal College of Business, has won the 2011 Owens Scholarly Achievement Award, recognizing it as the best publication in the field of industrial and organizational psychology in 2009.

Smeal Professor's Research Wins Best Paper in I-O Psychology Field - Read More…

Research: Certain Firms Benefit From Increasing Advertising, R&D Spending in Recessions

December 16, 2010

New research coauthored by a professor at the Penn State Smeal College of Business identifies what firm types benefit from increases in advertising and research and development spending during recessions.

Research: Certain Firms Benefit From Increasing Advertising, R&D Spending in Recessions - Read More…

Video: Smeal Professor Leads Push for New Federal Financial Oversight Agency

December 14, 2010

When Smeal’s John Liechty realized that federal financial regulators lacked an oversight agency to collect data on the interconnectedness of the financial system to identify and appropriately respond to systemic risk, he went from professor to grassroots organizer to Congressional activist. It all paid off when his idea for this new watchdog was included in this summer’s financial reform legislation.

Video: Smeal Professor Leads Push for New Federal Financial Oversight Agency - Read More…

Ghadar on CNBC's 'Street Signs'

December 3, 2010

Fariborz Ghadar, director of the Center for Global Business Studies, appeared on CNBC's "Street Signs" on Dec. 6 to discuss Iran's Kish Island and with host Erin Burnett. Ghadar was involved in the establishment of the Kish Island free trade zone in 1977 when he was president of the Export Promotion Center of the government of Iran.

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CEO ‘Board’em: Replace With Caution

December 2, 2010

CEO ‘Board’em: Replace With Caution

Contrary to the notion that CEO succession is generally beneficial in turnaround situations, recent research from Don Hambrick finds that it depends on the incumbent’s degree of misfit and the successor’s degree of fit. The simple act of replacing the CEO does not improve troubled firms’ performance unless the ill-suited incumbent is replaced with a new, well-suited candidate. Hambrick advises boards to think carefully before replacing their CEO in times of trouble.

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Reputation and Celebrity: Firms’ Intangible Assets

November 16, 2010

Reputation and Celebrity: Firms’ Intangible Assets

Smeal’s Tim Pollock compares the effects of two intangible assets, firm reputation and celebrity, on the likelihood that a firm announces a positive or negative earnings surprise and investors’ reactions to these surprises. He says managers need to understand that their strategic actions may have lasting consequences and that all press isn’t necessarily good press.

Reputation and Celebrity: Firms’ Intangible Assets - Read More…

The Foreclosure Crisis

November 8, 2010

The Foreclosure Crisis

Smeal’s Brent Ambrose takes a closer look at the housing crisis by analyzing the local housing market in Maricopa County, Ariz. He and his coauthors examine the high rates of foreclosures and how one homeowner’s decision to default may start a default cascade by causing the remaining homeowners to reevaluate their property values downward.

The Foreclosure Crisis - Read More…

Video: How to Get the Most From Your Money Manager

October 26, 2010

Smeal's Heber Farnsworth discusses the best ways to compensate money managers through effective contract design. He addresses three potential scenarios or "worlds" that can impact the design of a contract depending on what problems arise. He also notes the importance of incorporating proper incentives and risk sharing when developing the contracts.

Video: How to Get the Most From Your Money Manager - Read More…

Tis the Season to Shop … Hopefully

October 15, 2010

Tis the Season to Shop … Hopefully

The recession tightened consumers’ purse strings and they are still feeling the effects. However, retailers maintain their hope for a busy holiday shopping season. In order to fare well during the holiday season, Smeal’s Lisa Bolton says retailers should keep in mind the consumer’s overall shopping experience and try to take some emphasis off price, even though it may be a challenge.

Tis the Season to Shop … Hopefully - Read More…

Smeal's Harrison Elected INFORMS President-Elect

October 14, 2010

Smeal's Harrison Elected INFORMS President-Elect

Terry Harrison, professor of supply chain and information systems at the Penn State Smeal College of Business, has been elected 2011 president-elect of the Institute for Operations Research and the Management Sciences (INFORMS), the world's largest society for professionals in the field of operations research, management science and business analytics.

Smeal's Harrison Elected INFORMS President-Elect - Read More…

Smeal Ranks No. 7 in Real Estate Research, Study Finds

August 24, 2010

The real estate department at the Penn State Smeal College of Business is ranked seventh in the world in research productivity and a Smeal faculty member ranks sixth, according to an academic study forthcoming in The Journal of Real Estate Finance and Economics.

Smeal Ranks No. 7 in Real Estate Research, Study Finds - Read More…

Extend or Expire?

October 6, 2010

Extend or Expire?

Smeal’s Charles Enis, tax expert and associate professor of accounting, discusses the fate of the Bush-era tax cuts. Enis suggests Congress should strive to increase the transparency of the tax codes, fix the alternative minimum tax, and phase out itemized deductions and exemption allowances.

Extend or Expire? - Read More…

Better Quality of Earnings: Public or Private Equity Firms?

October 6, 2010

Better Quality of Earnings: Public or Private Equity Firms?

Management incentives and demand by investors for earnings quality are important factors that shape the financial reporting of public equity firms. Dan Givoly and coauthors compare the quality of accounting numbers produced by two types of public firms—those with publicly traded equity and those with privately held equity that are considered public because of their publicly traded debt.

Better Quality of Earnings: Public or Private Equity Firms? - Read More…

Tied to the Land

September 22, 2010

Tied to the Land

Terry Harrison has a passion for the good stewardship of natural resources, which stems from his love of the outdoors and an early job as a logger and forester. He shares how this passion shines through in his teaching, research, course projects, and daily life.

Tied to the Land - Read More…

Gaining a Competitive Advantage Within Your Market

September 2, 2010

Gaining a Competitive Advantage Within Your Market

Recent research from Wenpin Tsai, professor of business administration at Smeal, suggests ways for firms to gain market share and undermine their competitors. The most important point is for firms to put themselves in the shoes of their competitors and their competitors’ competitors. Firms who are well versed on their competitors’ strengths and weaknesses have a better chance of gaining market share and attacking their rivals without being counterattacked.

Gaining a Competitive Advantage Within Your Market - Read More…

The Impact of RFID on Supply Chains

August 27, 2010

Companies are experimenting with radio frequency identification, or RFID, to increase the efficiency and productivity of their supply chains. By using these RFID tags, retail stores, manufacturing companies, and warehouses are capable of providing better customer service, quickly replenishing inventory, lowering labor costs, and managing quality control.

The Impact of RFID on Supply Chains - Read More…

Going Steady: Inter-Firm Relationships

August 26, 2010

In a business-to-business environment, some buyers and suppliers have long histories together, in which they become familiar with one another’s behavior. If one party deviates from the normal behavior, this could create uncertainty for the other and damage the relationship. Qiong Wang discusses ways top managers can prevent this from happening.

Going Steady: Inter-Firm Relationships - Read More…

Video: The Role of Cognitive Appraisals in Emotional Blunting

August 3, 2010

Smeal's Karen Winterich looks at how one emotion impacts another emotion and how this influences decision making. Discussing concepts like cognitive appraisals and emotional blunting provide answers to why people feel the way they do in certain situations. She explains how these processes are applicable in everyday life.

Video: The Role of Cognitive Appraisals in Emotional Blunting - Read More…

Room For Error

July 29, 2010

Room For Error

Both mandatory and voluntary disclosures require managers to project or estimate future earnings and accruals. Given environmental uncertainty, these business assessments unavoidably involve some errors. Allowing greater flexibility in the disclosure process may increase the likelihood of these errors being conveyed to the capital market. Smeal’s Guojin Gong discusses how environmental uncertainty and disclosure flexibility affect the quality of information conveyed through mandatory and voluntary disclosures.

Room For Error - Read More…

A Case of the Fridays

July 21, 2010

Announcing a merger on a Friday may not be the best idea if you want people to pay attention. Recent research by two Penn State accounting professors suggests that investor inattention results in lower trading reactions to Friday merger announcements. They advise investors to be aware of the timing of merger announcements and pay more attention to transactions announced on Friday.

A Case of the Fridays - Read More…

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