January 19, 2011
N. Edward Coulson, professor of economics in the College of Liberal Arts, has been named the Jeffery L. and Cindy M. King Fellow in Real Estate. Daniel Guide, professor of operations and supply chain management at Smeal, has been named the Charles and Lillian Binder Faculty Fellow in Supply Chain and Information Systems.
January 29, 2011
The recently redesigned Starbucks logo is creating some buzz among its most committed consumers. Those who possess a strong connection to the Starbucks brand have expressed their dislike for the newer, more rounded logo. However, the new design appeals to consumers in Eastern cultures, which bodes well for Starbucks’ expansion into these markets. Smeal’s Karen Winterich suggests the redesigned logo is the first step in repositioning the Starbucks brand and that incorporating the brand name into the logo isn’t as critical as one may think.
January 18, 2011
With mortgage loan defaults on the rise yet again, two mortgage researchers are proposing a new type of mortgage contract that automatically resets the balance and the monthly payment based on the mortgaged home's market value.
January 10, 2011
The negative reaction to Starbucks' redesigned logo by the company's self-described most loyal customers may be attributable to the strong connection Starbucks' consumers feel toward the brand, according to recent research coauthored by a professor at the Penn State Smeal College of Business.
January 6, 2011
In recessions, firms are forced to make cuts, and managers may be tempted to trim the advertising and R&D budgets. But rather than trimming, should they actually be increasing their spending in these areas? Smeal’s Gary Lilien explores which firms should increase advertising and R&D spending during recessions.
January 5, 2011
New research coauthored by two professors at the Penn State Smeal College of Business examines a large company’s business-to-business trade-in program in hopes of improving its effectiveness and efficiency. They suggest using product characteristics and past customer behavior to improve forecasting accuracy, design a better trade-in policy, and potentially save the company money.
December 22, 2010
A paper coauthored by Glen Kreiner, associate professor of management at the Penn State Smeal College of Business, has won the 2011 Owens Scholarly Achievement Award, recognizing it as the best publication in the field of industrial and organizational psychology in 2009.
December 16, 2010
New research coauthored by a professor at the Penn State Smeal College of Business identifies what firm types benefit from increases in advertising and research and development spending during recessions.
December 14, 2010
When Smeal’s John Liechty realized that federal financial regulators lacked an oversight agency to collect data on the interconnectedness of the financial system to identify and appropriately respond to systemic risk, he went from professor to grassroots organizer to Congressional activist. It all paid off when his idea for this new watchdog was included in this summer’s financial reform legislation.
December 3, 2010
Fariborz Ghadar, director of the Center for Global Business Studies, appeared on CNBC's "Street Signs" on Dec. 6 to discuss Iran's Kish Island and with host Erin Burnett. Ghadar was involved in the establishment of the Kish Island free trade zone in 1977 when he was president of the Export Promotion Center of the government of Iran.
December 2, 2010
Contrary to the notion that CEO succession is generally beneficial in turnaround situations, recent research from Don Hambrick finds that it depends on the incumbent’s degree of misfit and the successor’s degree of fit. The simple act of replacing the CEO does not improve troubled firms’ performance unless the ill-suited incumbent is replaced with a new, well-suited candidate. Hambrick advises boards to think carefully before replacing their CEO in times of trouble.
November 16, 2010
Smeal’s Tim Pollock compares the effects of two intangible assets, firm reputation and celebrity, on the likelihood that a firm announces a positive or negative earnings surprise and investors’ reactions to these surprises. He says managers need to understand that their strategic actions may have lasting consequences and that all press isn’t necessarily good press.
November 8, 2010
Smeal’s Brent Ambrose takes a closer look at the housing crisis by analyzing the local housing market in Maricopa County, Ariz. He and his coauthors examine the high rates of foreclosures and how one homeowner’s decision to default may start a default cascade by causing the remaining homeowners to reevaluate their property values downward.
October 26, 2010
Smeal's Heber Farnsworth discusses the best ways to compensate money managers through effective contract design. He addresses three potential scenarios or "worlds" that can impact the design of a contract depending on what problems arise. He also notes the importance of incorporating proper incentives and risk sharing when developing the contracts.
October 15, 2010
The recession tightened consumers’ purse strings and they are still feeling the effects. However, retailers maintain their hope for a busy holiday shopping season. In order to fare well during the holiday season, Smeal’s Lisa Bolton says retailers should keep in mind the consumer’s overall shopping experience and try to take some emphasis off price, even though it may be a challenge.
October 14, 2010
Terry Harrison, professor of supply chain and information systems at the Penn State Smeal College of Business, has been elected 2011 president-elect of the Institute for Operations Research and the Management Sciences (INFORMS), the world's largest society for professionals in the field of operations research, management science and business analytics.
August 24, 2010
The real estate department at the Penn State Smeal College of Business is ranked seventh in the world in research productivity and a Smeal faculty member ranks sixth, according to an academic study forthcoming in The Journal of Real Estate Finance and Economics.
October 6, 2010
Smeal’s Charles Enis, tax expert and associate professor of accounting, discusses the fate of the Bush-era tax cuts. Enis suggests Congress should strive to increase the transparency of the tax codes, fix the alternative minimum tax, and phase out itemized deductions and exemption allowances.
October 6, 2010
Management incentives and demand by investors for earnings quality are important factors that shape the financial reporting of public equity firms. Dan Givoly and coauthors compare the quality of accounting numbers produced by two types of public firms—those with publicly traded equity and those with privately held equity that are considered public because of their publicly traded debt.
September 22, 2010
Terry Harrison has a passion for the good stewardship of natural resources, which stems from his love of the outdoors and an early job as a logger and forester. He shares how this passion shines through in his teaching, research, course projects, and daily life.
September 2, 2010
Recent research from Wenpin Tsai, professor of business administration at Smeal, suggests ways for firms to gain market share and undermine their competitors. The most important point is for firms to put themselves in the shoes of their competitors and their competitors’ competitors. Firms who are well versed on their competitors’ strengths and weaknesses have a better chance of gaining market share and attacking their rivals without being counterattacked.
August 27, 2010
Companies are experimenting with radio frequency identification, or RFID, to increase the efficiency and productivity of their supply chains. By using these RFID tags, retail stores, manufacturing companies, and warehouses are capable of providing better customer service, quickly replenishing inventory, lowering labor costs, and managing quality control.
August 26, 2010
In a business-to-business environment, some buyers and suppliers have long histories together, in which they become familiar with one another’s behavior. If one party deviates from the normal behavior, this could create uncertainty for the other and damage the relationship. Qiong Wang discusses ways top managers can prevent this from happening.
August 3, 2010
Smeal's Karen Winterich looks at how one emotion impacts another emotion and how this influences decision making. Discussing concepts like cognitive appraisals and emotional blunting provide answers to why people feel the way they do in certain situations. She explains how these processes are applicable in everyday life.
July 29, 2010
Both mandatory and voluntary disclosures require managers to project or estimate future earnings and accruals. Given environmental uncertainty, these business assessments unavoidably involve some errors. Allowing greater flexibility in the disclosure process may increase the likelihood of these errors being conveyed to the capital market. Smeal’s Guojin Gong discusses how environmental uncertainty and disclosure flexibility affect the quality of information conveyed through mandatory and voluntary disclosures.