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Gaining a Competitive Advantage Within Your Market

September 2, 2010

Gaining a Competitive Advantage Within Your Market

Recent research from Wenpin Tsai, professor of business administration at Smeal, suggests ways for firms to gain market share and undermine their competitors. The most important point is for firms to put themselves in the shoes of their competitors and their competitors’ competitors. Firms who are well versed on their competitors’ strengths and weaknesses have a better chance of gaining market share and attacking their rivals without being counterattacked.

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