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Green Marketing: How Do Consumers Decide to Buy Sustainable Products?

March 31, 2014

How do consumers decide when faced with the option of buying a traditional product or a competing product that is marketed as “green?” Penn State Smeal College of Business faculty member Karen Winterich and her colleagues set out to develop a scale of “green consumption values” to help predict which consumers will prefer to purchase environmentally friendly products.

Green Marketing: How Do Consumers Decide to Buy Sustainable Products? - Read More…

Smeal Research Lab Facilitates Faculty Research in Decision-Making

March 31, 2014

Insurance research focuses heavily on risk, particularly on the choices people make and why. So when Lisa Posey, associate professor of business administration at the Penn State Smeal College of Business, wanted to investigate risk and its relationship to certain genetic markers in the brain, she came to the college’s Laboratory for Economics, Management, and Auctions (LEMA).

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International Business Professor Warns U.S. Against Writing Off Europe

February 25, 2014

In a recent contribution to International Affairs Forum, Penn State Smeal College of Business Professor Terrence Guay argues that Americans should attempt to better understand the complexities of the European region with the goal of adopting best practices in areas where certain European countries outperform the U.S.

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Ghadar to Release Book Discussing Immigration's Benefits

February 18, 2014

Penn State Smeal College of Business Professor Fariborz Ghadar has authored a book dispelling common immigration myths and explaining why immigration is imperative to the United States’ continued prosperity. "Becoming American: Why Immigration is Good for Our Nation’s Future" is slated for a March release from Rowman & Littlefield Publishers, Inc.

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Further Gender Integration in Science and Engineering Could Spark Innovation

February 13, 2014

Recent research from the Penn State Smeal College of Business finds that women’s expertise may be underutilized in science and engineering teams, leading to teams performing at less than optimal levels of productivity.

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How Bias Influences Information Evaluation in Decision-Making

January 28, 2014

Recent research from Penn State Smeal College of Business Marketing Professor Meg Meloy, along with colleagues from Georgetown University, examines how individuals distort information to make decisions.

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Putting a Number on the Benefits of Homeownership

January 9, 2014

Recent research co-authored by N. Edward Coulson of the Penn State Smeal College of Business concludes that homes with owner-occupiers versus renters provide annual estimated benefits to the community in excess of $1,300 per property.

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Department of Marketing Highly Ranked for Research Productivity by American Marketing Association

December 16, 2013

In a list released by the American Marketing Association’s (AMA) special interest group for doctoral students, DocSIG, the Department of Marketing in Penn State’s Smeal College of Business ranks second in research productivity in the premiere AMA journals from 2009-2013.

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Hambrick and Ketz to Consult on White-Collar Crime Study Funded by National Institute of Justice

December 5, 2013

Two Penn State Smeal College of Business faculty members, Donald Hambrick and J. Edward Ketz, will contribute to a College of the Liberal Arts study on white-collar crime. Hambrick, Smeal Chaired Professor of Management, and Ketz, associate professor of accounting, will serve as consultants on the project, which has been granted funding from the National Institute of Justice.

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Smeal Research Center to Host Conference Examining Implications of U.S. Oil, Gas Self-Sufficiency

November 25, 2013

The Center for Global Business Studies (CGBS), part of the network of research centers at the Penn State Smeal College of Business, will host a one-day conference, “Global Implications of U.S. Self-Sufficiency in Oil and Gas,” on Friday, Dec. 6, from 9:30 a.m.-2:30 p.m. in 124 Business Building on Penn State’s University Park campus.

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Workshop Facilitates Cross-College Connections in Sustainability Research

November 19, 2013

The Penn State Smeal College of Business held a Sustainability Research Workshop earlier this month, encouraging faculty in all business disciplines to share their current sustainability-related research.

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Brand Loyalty Not Always a Benefit, Study Finds

November 8, 2013

Brand commitment might not always be a good thing, finds new research from authors at the Penn State Smeal College of Business. In the case of high-severity product recalls, Irving & Irene Bard Professor of Marketing Raj Grewal and his colleagues write that consumers with a high level of brand commitment may actually respond more negatively than those with less loyalty.

Brand Loyalty Not Always a Benefit, Study Finds - Read More…

Greater Responsibility for Accountants After SEC v. Harrisburg

November 4, 2013

Government-employed accountants must exercise greater care in the wake of the Securities and Exchange Commission’s proceeding against the city of Harrisburg, Pa., writes J. Edward Ketz, associate professor of accounting at the Penn State Smeal College of Business, in a forthcoming paper.

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Does the Promise of Recognition Really Prompt Good Deeds?

October 25, 2013

Recognition might not be as important as previously thought in motivating people to perform good deeds, such as donating money or volunteering time to a philanthropic cause, shows recent research from authors at the Penn State Smeal College of Business.

Does the Promise of Recognition Really Prompt Good Deeds? - Read More…

Research Examines Impact of Prestige on Corporate Board Dynamics

October 18, 2013

Adding prestige in the boardroom can come at a cost according to new research from authors at the Penn State Smeal College of Business.

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Ding's Latest Book Aims to Change Sustainability Dialogue by Adding Dose of Fairness

October 18, 2013

Instead of sustainability and social responsibility, companies should instead focus on fair development, according to Penn State Smeal College of Business Professor Min Ding, author of the recent book, The Bubble Theory.

Ding's Latest Book Aims to Change Sustainability Dialogue by Adding Dose of Fairness - Read More…

Acimovic's Doctoral Dissertation Wins Second Prestigious Award

October 16, 2013

Jason Acimovic, assistant professor of supply chain management in the Penn State Smeal College of Business, has won the 2013 George B. Dantzig Dissertation Award for his doctoral dissertation.

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Study Shows Ethical Environment Boosts Employee Reporting

October 4, 2013

Employee reporting of unethical conduct internally can be a key factor in preventing the kind of high-profile corporate scandals that effect company performance and reputation. So what might make employees more likely to report unethical conduct to their superiors? Distinguished professor Linda Treviño in the Penn State Smeal College of Business set out to investigate.

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Research Paper on Product Recalls Selected for Award

September 24, 2013

A paper authored by Christopher Craighead, Rothkopf Professor of Supply Chain Management in the Penn State Smeal College of Business, along with colleagues from the University of Notre Dame and Auburn University, has been selected as the winner of the Decision Sciences Institute (DSI) Best Empirical/Theoretical Paper.

Research Paper on Product Recalls Selected for Award - Read More…

Acimovic Receives Supply Chain Dissertation Award

September 13, 2013

Jason Acimovic, assistant professor of supply chain management in the Penn State Smeal College of Business, has been selected to receive the 2013 Council of Supply Chain Management Professionals (CSCMP) Doctoral Dissertation Award.

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Member Meeting to Celebrate 30 Years of Institute for the Study of Business Markets

September 6, 2013

The Penn State Institute for the Study of Business Markets (ISBM), a center of excellence in the Smeal College of Business focused on business-to-business (B2B) marketing, will hold its 30th anniversary members meeting on September 24-25 at the Nittany Lion Inn on Penn State’s University Park campus.

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Patents as Information Containment Tools for Natural Gas Industry

September 3, 2013

New research from Penn State and the University of Alberta suggests that patents related to hydraulic fracturing—or fracking—can be used in the industry to limit the availability of information about the fluids expended as part of the natural gas extraction process.

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Ambrose Named Co-editor of Real Estate Journal

August 30, 2013

Brent Ambrose, Smeal Professor of Risk Management and director of the Institute for Real Estate Studies (IRES) in the Penn State Smeal College of Business, is one of three newly selected editors of Real Estate Economics, a publication of the American Real Estate and Urban Economics Association (AREUEA), the leading academic journal devoted to real estate related topics.

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Smeal Marketing's Hari Sridhar Receives Best Paper Award

August 7, 2013

Hari Sridhar, assistant professor of marketing in the Penn State Smeal College of Business, has received the Best Paper Award for a 2012 paper published in the Journal of Interactive Marketing.

Smeal Marketing's Hari Sridhar Receives Best Paper Award - Read More…

Narcissistic CEOs More Likely to Adopt Disruptive Technologies

August 6, 2013

Revolutionary technologies have the potential to change everything about the way a business is run, but will your company be an early adopter?

Narcissistic CEOs More Likely to Adopt Disruptive Technologies - Read More…

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