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Smeal's Wayne DeSarbo to Receive National Marketing Research Award

Penn State Smeal College of Business’ Wayne S. DeSarbo, distinguished professor and Smeal Chair in Marketing, has been selected to receive the American Marketing Association’s (AMA) Charles Coolidge Parlin Marketing Research Award for 2014.
June 3, 2014

Penn State Smeal College of Business’ Wayne S. DeSarbo, distinguished professor and Smeal Chair in Marketing, has been selected to receive the American Marketing Association’s (AMA) Charles Coolidge Parlin Marketing Research Award for 2014.

The Parlin Award recognizes academics and practitioners who have demonstrated outstanding leadership and sustained impact on advancing the profession of marketing research over an extended period of time.

DeSarbo will receive his award at the 2014 AMA Advanced Research Techniques Forum at the end of June in Santa Fe, New Mexico.

A member of the Smeal faculty since 1996, DeSarbo was instrumental in creating the Center for Sports Business and Research (CSB&R), of which he currently serves as executive director. The center aims to bridge the gap between research, education, and the sports industry.

DeSarbo has published more than 170 articles in prestigious academic journals related to marketing, management, econometrics, and more. His research interests include multidimensional scaling, classification, and multivariate statistics, especially as they pertain to substantive marketing problems in positioning, market structure, consumer choice, and market segmentation.

He holds a bachelor’s degree in economics, master’s degrees in industrial sociology, administrative science, and marketing, and a doctorate in marketing and statistics. He has completed post-doctoral training in econometrics and operations research.

The Parlin Award was established in 1945 by the Philadelphia Chapter of the AMA and the Wharton School in association with the Curtis Publishing Company as a memorial to Charles Coolidge Parlin, who is recognized as a founder of marketing research.

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