You are here: Home / News Release Archives / 2014 / June / Smeal's Hari Sridhar Earns Early Career Award for Marketing Strategy Research Contributions

Smeal's Hari Sridhar Earns Early Career Award for Marketing Strategy Research Contributions

Penn State Smeal College of Business’ Hari Sridhar, assistant professor of marketing, has been selected to receive the 2014 Varadarajan Award for Early Career Contributions to Marketing Strategy Research.
June 3, 2014

Penn State Smeal College of Business’ Hari Sridhar, assistant professor of marketing, has been selected to receive the 2014 Varadarajan Award for Early Career Contributions to Marketing Strategy Research.

Sridhar was selected by a three-member panel of past award winners on behalf of the American Marketing Association’s (AMA) Marketing Strategy SIG. He will receive his award at the Summer AMA in San Francisco.

Sridhar was recently named the program director for B2B Analytics in the Institute for the Study of Business Markets, a Smeal research center known for connecting academia and practitioners in the business-to-business marketing arena.

A Smeal faculty member since 2011, Sridhar’s research interests include marketing-mix and marketing strategy effectiveness spanning a broad range of industries, with a special emphasis on media markets. His research has been published in leading academic journals and has been featured in more than 50 media outlets.

Sridhar holds a bachelor’s degree in mechanical engineering, a master’s in engineering management, and a doctorate in marketing.

The Varadarajan Award recognizes outstanding research contributions from faculty members 10 or fewer years out from earning their doctoral degree. Selection criteria include overall impact on marketing strategy research and practice, quality and quantity of research, and research leadership. Past winners include Smeal’s Rajdeep Grewal, Bard Family Professor in Marketing.

Filed under: , ,
Recent News
Businessweek ranks Smeal MBA Program No. 2 in ROI 17 Nov

The Penn State Smeal MBA Program ranks No. 2 in return on investment according to the latest Bloomberg Businessweek rankings.

Smeal Names Four New Members to Its Board of Visitors 31 Oct

The Penn State Smeal College of Business has named four new members to its Board of Visitors. Joining the board are Jon Grosso, ’89, executive vice president and director of stores for Kohl’s Department Stores; Ron Morgan, ’93, co-founder of MorganFranklin Consulting; Stephen Reeves, ’81, executive vice president and chief financial officer of Enviva Holdings; and Salomon “Sal” Sredni, ’87, chief executive officer of TradeStation Group, Inc.

Deysher Named Alumni Fellow by Penn State Alumni Association 27 Oct

Bryon Deysher, a 1977 graduate of the Penn State Smeal College of Business, was one of 21 Penn State alumni recognized in early October as Alumni Fellow by the Penn State Alumni Association. Deysher is president and chief executive officer of Methods Machine Tools, Inc. and a member of the Smeal Board of Visitors.

Price-Fixing Whistleblower and FBI Informant To Deliver Shoemaker Lecture at Penn State 15 Oct

Mark Whitacre, the corporate whistleblower who revealed price fixing at Archer Daniels Midland (ADM) and spent more than eight years in federal prison for tax evasion and fraud, will deliver a lecture entitled “When Good Leaders Lose Their Way” from 6 to 7:15 p.m. on Nov. 6 in 100 Thomas Building on the Penn State University Park campus.

Penn State Executive Programs Receives Gold Award for Junior Achievement Partnership 14 Oct

For its work with Junior Achievement USA, Penn State Executive Programs has won Chief Learning Officer magazine's highest executive education partnership award. The 2014 Gold award for Excellence in Academic Partnerships recognizes academic institutions that have partnered in the past year with an organization to teach its employees about a key business issue.

More Recent News... More Recent News...