You are here: Home / News Release Archives / 2014 / July / Smeal's Terrence Guay Authors Textbook on European Business Environment

Smeal's Terrence Guay Authors Textbook on European Business Environment

Cambridge University Press has just released a new textbook, The Business Environment of Europe, written by Penn State Smeal College of Business’ Terrence R. Guay, clinical professor of international business.
July 2, 2014

Cambridge University Press has just released a new textbook, The Business Environment of Europe, written by Penn State Smeal College of Business’ Terrence R. Guay, clinical professor of international business.

“A lot of Americans don’t really understand the intricacies of the European business environment. To lump all European countries together is a misunderstanding of Europe."

Providing a comprehensive overview of the business landscape in Europe, the textbook examines the region’s economies and policies, the structure and dynamics of specific industries, the impacts of globalization, and future challenges.

“A lot of Americans don’t really understand the intricacies of the European business environment,” said Guay. “To lump all European countries together is a misunderstanding of Europe. Some countries do have serious economic problems, but others are among the most competitive and successful nations in the world.”

One of the primary goals of the book is to communicate the varieties of capitalism that exist within Europe, he says. Another is to show the business implications of multilevel governance. Guay combines the scholarly literature of these two themes with an interdisciplinary approach to understanding Europe to organize the book’s structure.

“In Europe, they have the European Union shaping the business environment, as well as policies at the national level, and some countries have active local governments as well,” said Guay. “These are all things to consider when doing business in Europe.”

Guay, a Smeal faculty member since 2004, focuses his research on the competition between governments, international organizations, nongovernmental organizations, and other non-state actors to shape business behavior and the international business environment, with an emphasis on Europe. He teaches MBA courses in the Penn State Smeal MBA Program as well as upper-level international business courses for undergraduates.

He holds a bachelor’s degree in industrial distribution, a master of business administration degree, a master’s in international relations, and a doctoral degree in political science.

The Business Environment of Europe: Firms, Governments, and Institutions, is available now through Cambridge University Press.

Recent News
Smeal's Breon Lauded for Leadership in Organization for Business School Technology 01 Aug

Ginger Breon, assistant dean for administration and chief information officer for the Penn State Smeal College of Business, has been named the 2014 recipient of the Krueger Award, which recognizes outstanding impact and leadership in the service of the Technology in Business Schools Roundtable (TBSr).

Smeal Net Impact Undergraduate Chapter Earns Accolades from National Organization 31 Jul

The Penn State Smeal College of Business undergraduate student chapter of Net Impact, an organization dedicated to sustainability, recently earned the national Net Impact organization’s Small Steps, Big Wins Campus Challenge. In addition, the chapter was granted gold standing by the national organization and named one of the top three undergraduate chapters in the nation.

Career and Corporate Connections Office Reports Increase in Professional Development Activities, Events 31 Jul

The number of corporate events and information sessions for 2013-2014 more than doubled compared to the previous academic year, reports the Penn State Smeal College of Business Career and Corporate Connections office.

Supply Chain's Preciado Honored for Teaching Excellence 29 Jul

Felisa Preciado, clinical associate professor of supply chain management, has been named the 2014 recipient of the Penn State Smeal College of Business Fred Brand Jr. Award for Excellence in Undergraduate Teaching.

Summer Business Program for High Schoolers Facilitates Diverse Penn State Network 28 Jul

The Business Opportunities Summer Session (BOSS) Program, facilitated by the Penn State Smeal College of Business’ Diversity Enhancement Programs, connects underrepresented high school students with current Penn Staters and alumni to provide an inside look at the business majors and beyond. Currently in its eighth year, the program is helping to create a powerful network as it continues to share the value of a Smeal education with a diverse population.

More Recent News... More Recent News...