You are here: Home / News Release Archives / 2014 / August / New Executive Program for Hospitality Industry to Offer Latest in Digital Marketing Strategies

New Executive Program for Hospitality Industry to Offer Latest in Digital Marketing Strategies

A new Penn State Executive Programs offering for executives in the hospitality industry will help participants understand how to use Big Data and employ digital marketing strategies to increase performance on many levels. The program, Big Digital Marketing for Hospitality, will run on Oct. 2-3 in Philadelphia at the Philadelphia Marriott Downtown.
August 7, 2014

A new Penn State Executive Programs offering for executives in the hospitality industry will help participants understand how to use Big Data and employ digital marketing strategies to increase performance on many levels. The program, Big Digital Marketing for Hospitality, will run on Oct. 2-3 in Philadelphia at the Philadelphia Marriott Downtown.

“Through this program, participants can begin seeing Big Data as a strategic enabler from which can come service enhancements, product differentiations, and new revenue streams.”

Aimed at sales and operations executives responsible for product and service delivery as well as customer service, the program will cover Big Data basics, digital marketing strategies, online advertising methods, and legal ramifications. Participants will also learn to better navigate social media to shape the organization’s image and brand.

“Information technology represents one of the largest areas of capital expenditure within the hospitality industry,” said Maria Taylor, director of Penn State Executive Programs. “Through this program, participants can begin seeing Big Data as a strategic enabler from which can come service enhancements, product differentiations, and new revenue streams.”

To make this program possible, Penn State Executive Programs has utilized its University-wide and external networks to bring together a group of faculty leaders who are experts in their field. Pete Nyheim, senior instructor of technology in Penn State School of Hospitality Management, will serve as the program’s faculty director.

Other faculty leaders include Josh McHugh, CEO of Attention Span Media and cofounder of Fanatical; Howard Foster, consultant and former CEO of Media Trust; Michael L. Pilion, founding partner of the Global Outsourcing, Technology, and Commercial Transactions Practice at Morgan, Lewis & Bockius LLP; Odia Kagan, associate in the Corporate and Securities Practice Group at Pepper Hamilton LLP; and Frederic M. Wilf, managing partner, Wilftek LLC.

Pilion, Kagan, and Wilf will serve as legal experts on a panel discussing the legalities of digital marketing practice.

“Along with our partners in the Penn State Hospitality Leadership Institute, we’re excited to offer this very timely program on implementing digital marketing strategies in the hospitality industry,” said Taylor. “Our extensive academic and professional networks allow us to respond quickly to these kinds of niche business needs with programs that offer the latest in industry knowledge.”

To learn more about the program, including how to register, visit http://www.smeal.psu.edu/psep/open/bdmh/big-digital-marketing.

About Penn State Executive Programs
As part of the Smeal College of Business, Penn State Executive Programs builds leadership and organizational capabilities to address pressing business challenges. Open-enrollment programs for executives are offered in areas such as strategy and leadership, supply chain management, and finance. Penn State Executive Programs also partners with major multinational organizations to deliver customized learning solutions. Learn more at www.smeal.psu.edu/psep.

Recent News
Price-Fixing Whistleblower and FBI Informant To Deliver Shoemaker Lecture at Penn State 15 Oct

Mark Whitacre, the corporate whistleblower who revealed price fixing at Archer Daniels Midland (ADM) and spent more than eight years in federal prison for tax evasion and fraud, will deliver a lecture entitled “When Good Leaders Lose Their Way” from 6 to 7:15 p.m. on Nov. 6 in 100 Thomas Building on the Penn State University Park campus.

Penn State Executive Programs Receives Gold Award for Junior Achievement Partnership 14 Oct

For its work with Junior Achievement USA, Penn State Executive Programs has won Chief Learning Officer magazine's highest executive education partnership award. The 2014 Gold award for Excellence in Academic Partnerships recognizes academic institutions that have partnered in the past year with an organization to teach its employees about a key business issue.

Urban Outfitters, Inc. Chief Development Officer Discusses Leadership and Challenges, Opportunities in the Fashion Retail Industry 10 Oct

David Ziel, chief development officer of Urban Outfitters, Inc., spoke to a full audience in the Struthers Auditorium of the Business Building today, as part of the college’s Executive Insights series.

Urban Outfitters, Inc. Chief Development Officer David Ziel to Speak at Smeal Leadership Lecture Series 01 Oct

David Ziel, chief development officer of Urban Outfitters, Inc. will share his perspectives on business and leadership with the Penn State Smeal College of Business on Friday, October 10. His visit is part of the college’s Executive Insights series and the Melvin Jacobs Retail Leadership Lecture Series.

Penn State Smeal MBA Students Use Improv Comedy to Enhance Communication Skills 30 Sep

During their two-week orientation to the program, members of the Penn State Smeal MBA Class of 2016 called upon improvisation comedy techniques to improve their communication and networking skills in a session with CSz Business. A new initiative this year, the MBA Improv Communications session offers a number of exercises aimed at improving listening skills, brainstorming techniques, and teamwork.

More Recent News... More Recent News...