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New Executive Program for Hospitality Industry to Offer Latest in Digital Marketing Strategies

A new Penn State Executive Programs offering for executives in the hospitality industry will help participants understand how to use Big Data and employ digital marketing strategies to increase performance on many levels. The program, Big Digital Marketing for Hospitality, will run on Oct. 2-3 in Philadelphia at the Philadelphia Marriott Downtown.
August 7, 2014

A new Penn State Executive Programs offering for executives in the hospitality industry will help participants understand how to use Big Data and employ digital marketing strategies to increase performance on many levels. The program, Big Digital Marketing for Hospitality, will run on Oct. 2-3 in Philadelphia at the Philadelphia Marriott Downtown.

“Through this program, participants can begin seeing Big Data as a strategic enabler from which can come service enhancements, product differentiations, and new revenue streams.”

Aimed at sales and operations executives responsible for product and service delivery as well as customer service, the program will cover Big Data basics, digital marketing strategies, online advertising methods, and legal ramifications. Participants will also learn to better navigate social media to shape the organization’s image and brand.

“Information technology represents one of the largest areas of capital expenditure within the hospitality industry,” said Maria Taylor, director of Penn State Executive Programs. “Through this program, participants can begin seeing Big Data as a strategic enabler from which can come service enhancements, product differentiations, and new revenue streams.”

To make this program possible, Penn State Executive Programs has utilized its University-wide and external networks to bring together a group of faculty leaders who are experts in their field. Pete Nyheim, senior instructor of technology in Penn State School of Hospitality Management, will serve as the program’s faculty director.

Other faculty leaders include Josh McHugh, CEO of Attention Span Media and cofounder of Fanatical; Howard Foster, consultant and former CEO of Media Trust; Michael L. Pilion, founding partner of the Global Outsourcing, Technology, and Commercial Transactions Practice at Morgan, Lewis & Bockius LLP; Odia Kagan, associate in the Corporate and Securities Practice Group at Pepper Hamilton LLP; and Frederic M. Wilf, managing partner, Wilftek LLC.

Pilion, Kagan, and Wilf will serve as legal experts on a panel discussing the legalities of digital marketing practice.

“Along with our partners in the Penn State Hospitality Leadership Institute, we’re excited to offer this very timely program on implementing digital marketing strategies in the hospitality industry,” said Taylor. “Our extensive academic and professional networks allow us to respond quickly to these kinds of niche business needs with programs that offer the latest in industry knowledge.”

To learn more about the program, including how to register, visit http://www.smeal.psu.edu/psep/open/bdmh/big-digital-marketing.

About Penn State Executive Programs
As part of the Smeal College of Business, Penn State Executive Programs builds leadership and organizational capabilities to address pressing business challenges. Open-enrollment programs for executives are offered in areas such as strategy and leadership, supply chain management, and finance. Penn State Executive Programs also partners with major multinational organizations to deliver customized learning solutions. Learn more at www.smeal.psu.edu/psep.

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