You are here: Home / News Release Archives / 2013 / September / Member Meeting to Celebrate 30 Years of Institute for the Study of Business Markets

Member Meeting to Celebrate 30 Years of Institute for the Study of Business Markets

The Penn State Institute for the Study of Business Markets (ISBM), a center of excellence in the Smeal College of Business focused on business-to-business (B2B) marketing, will hold its 30th anniversary members meeting on September 24-25 at the Nittany Lion Inn on Penn State’s University Park campus.
September 6, 2013

The Penn State Institute for the Study of Business Markets (ISBM), a center of excellence in the Smeal College of Business focused on business-to-business (B2B) marketing, will hold its 30th anniversary members meeting on September 24-25 at the Nittany Lion Inn on Penn State’s University Park campus.

“The ISBM has grown so much in its 30 years, and we are proud to celebrate that with what we know will be a valuable learning and networking opportunity for our members.”

The theme of the meeting, celebrating the center’s 30 years, is “Insights, Perspectives, and Focus.” Speakers will talk about some of the most important developments over the past years in B2B marketing and what they will focus on through the end of the decade.

“We’re very excited about bringing together so many high-level professionals and B2B research leaders from academia.” said Ralph Oliva, executive director of the ISBM. “The ISBM has grown so much in its 30 years, and we are proud to celebrate that with what we know will be a valuable learning and networking opportunity for our members.”

The three keynotes will include talks from Deloitte’s Michael Raynor, author of The Three Rules: How Exceptional Companies Think; Victor Hunter of Hunter Business Group and Alan Gaffney of Parker Hannifin; and Frank Newport, editor-in-chief of Gallup.

In addition to the keynotes, the meeting will include insights and in-depth discussion from three panels. The first panel, made up of member firm presidents and CEOs, will address insights into the most important B2B marketing accomplishments seen to date. The second, made up of ISBM research fellows, will provide a research perspective to important tools and frameworks in the industry. The third, featuring ISBM chief marketing officers, will address key points of focus moving forward.

Members meetings are open only to ISBM members. Learn more about becoming a member by calling Oliva at 814-863-2782 or emailing isbm@psu.edu.

About the ISBM
The Institute for the Study of Business Markets is a center of excellence in the Penn State Smeal College of Business that networks researchers, educators, and practitioners in business-to-business marketing in companies and universities throughout the world. The ISBM’s mission is to expand research and teaching in business-to-business marketing and sales in academia, and to build more efficient and effective marketing practice for member firms in industry.

Recent News
Loss aversion drives consumers to purchase high-priced extended warranties 23 Jan

Pranav Jindal, assistant professor of marketing at the Penn State Smeal College of Business, has published a research paper that examines why consumers purchase extended warranties.

Smeal using assessment to influence student leadership training 23 Jan

With ample evidence that employers seek students with effective leadership skills, the Office of Career and Corporate Connections at the Penn State Smeal College of Business is steadily expanding the use of the Korn/Ferry ProSpective Leadership Assessment to influence programming and increase undergraduate student marketability.

Executive Insights: PwC Vice Chairman Mitch Cohen to Speak at Smeal Leadership Lecture Series 20 Jan Executive Insights: PwC Vice Chairman Mitch Cohen to Speak at Smeal Leadership Lecture Series

Mitch Cohen ’81 ACCTG, vice chairman of PricewaterhouseCoopers LLP (PwC), will share his perspectives on business, leadership, and a book he recently co-authored, with the Penn State Smeal College of Business on Friday, Feb. 13.

Smeal names Mooney director of eLDIG 09 Jan Smeal names Mooney director of eLDIG

The Penn State Smeal College of Business has named Matthew E. Mooney director of the college’s new eLearning Design and Innovation Group (eLDIG).

New Smeal Major Aligns with ‘Culture of Entrepreneurship’ at Penn State 06 Jan

The Penn State Smeal College of Business will add to its roster of majors for undergraduate students and expand its portfolio of entrepreneurship-related initiatives with the launch this semester of a new Corporate Innovation and Entrepreneurship (CIENT) major.

More Recent News... More Recent News...