You are here: Home / News Release Archives / 2013 / October / Ding's Latest Book Aims to Change Sustainability Dialogue by Adding Dose of Fairness

Ding's Latest Book Aims to Change Sustainability Dialogue by Adding Dose of Fairness

Instead of sustainability and social responsibility, companies should instead focus on fair development, according to Penn State Smeal College of Business Professor Min Ding, author of the recent book, The Bubble Theory.
October 18, 2013

Instead of sustainability and social responsibility, companies should instead focus on fair development, according to Penn State Smeal College of Business Professor Min Ding, author of the recent book, The Bubble Theory.

Ding points out in The Bubble Theory that there is no consensus among scientists, academics, and businesspeople on what sustainable development should look like or how it should be implemented. This is largely because the word “sustainability” is a vague concept and has not been a subject of scholarly work.

“If we can make sure we’re being fair to all stakeholders, broadly defined, the right type of sustainability will come naturally.”

Instead of sustainable development, Ding says, firms should instead focus on the concept of fair development.

“Many scientific disciplines study fairness that is a fundamental principle that has been driving human development in history; fair can be judged,” he said. “If we can make sure we’re being fair to all stakeholders, broadly defined, the right type of sustainability will come naturally.”

He continued, “Sustainable development that is not fair cannot be sustained.”

The Bubble Theory was released on July 15 from Springer, a global publishing company focusing on topics in science, technology, and medicine.

Ding is the Smeal Professor of Marketing and Innovation and holds doctorates in marketing from the University of Pennsylvania and in molecular, cellular, and developmental biology from the Ohio State University. A Smeal faculty member since 2000, his research expertise includes fair development, new product and service development, data collection method design, video and audio data, and business in China.

Filed under: ,
Recent News
Resource-rich Community Helps Ph.D. Students Dive Into Research 18 Apr

Ashley Stadler Blank has focused on sports business and marketing since her undergraduate years at Xavier University where she earned a B.S. in sport management. When it came time for her to choose a Ph.D. program, the broad expertise of the Marketing faculty at the Smeal College of Business and the Center for Sports Business and Research made Penn State a perfect fit.

DelGrosso Foods' Vice President of Global Sales, Marketing Brings Real-Life Case Study to Marketing Class 16 Apr

Michael DelGrosso, vice president of global sales and marketing at DelGrosso Foods, provided several Penn State Smeal College of Business Marketing 422 Advertising and Promotions Management classes with a unique view of a new product launch last month.

Smeal College Celebrates Philanthropy 15 Apr

Alumni and friends of the Penn State Smeal College of Business gathered at the Business Building on April 11 to celebrate the impact of philanthropy on students and faculty. The college’s annual Leaders Celebration acknowledges the outstanding generosity of donors who provide student scholarships, enhance physical resources and technology, support faculty research, and more.

Smeal Undergraduate Net Impact Chapter and Honors Society Beta Alpha Psi Partner with KPMG to Fight Illiteracy 14 Apr

Earlier this semester, the Penn State Smeal College of Business Net Impact Undergraduate Chapter partnered with KPMG, Accounting and Finance honors society Beta Alpha Psi, and First Book for a corporate social responsibility event providing 200 children at Penns Valley Elementary School in Spring Mills, Pa., with books and a day of literacy activities.

Smeal College of Business Mourns Alumnus, Philanthropist John Garber 11 Apr

John D. Garber ’40 passed away last month in Palm Desert, Calif. He and his wife, Bette, were significant contributors to the Penn State Smeal College of Business, establishing the John and Bette Garber Venture Capital Center for Penn State Smeal MBA students in 1999.

More Recent News... More Recent News...