You are here: Home / News Release Archives / 2013 / November / Student Combines Love for Sports and Marketing in Internship for Major League Lacrosse Team

Student Combines Love for Sports and Marketing in Internship for Major League Lacrosse Team

Rebecca Lynch, a junior Marketing major in the Penn State Smeal College of Business, spent the summer getting hands-on sports marketing experience as an intern for the Boston Cannons, a men’s Major League Lacrosse team. Lynch, a three-sport athlete in high school, found a way to pair her love for sports and marketing through her internship experience.
November 7, 2013

Marketing major Rebecca Lynch
Rebecca Lynch (left) poses with the Boston Cannons mascot and a fellow Cannons intern.

Rebecca Lynch, a junior Marketing major in the Penn State Smeal College of Business, spent the summer getting hands-on sports marketing experience as an intern for the Boston Cannons, a men’s Major League Lacrosse team.

Lynch grew up in Massachusetts as a three-sport athlete, and in high school she gained early experience to the field of marketing as a member of DECA—an association that prepares emerging leaders and entrepreneurs in marketing, finance, hospitality, and management. After starting her marketing curriculum at Smeal, she realized that she could combine her love for sports and marketing and started seeking an internship.

“Sports marketing is an incredibly competitive field,” said Lynch, “but Smeal’s Career and Corporate Connections office was helpful in broadening my perspective of internship possibilities.”

Though her previous exposure to lacrosse was limited, she was hired to join the marketing team for the Cannons. The smaller scale of the sport—compared to sports like football and baseball—meant that her experience provided her with exposure to the whole business including digital marketing, ticket sales, and game operations.

“It was great to have the experience of working with a league that’s growing and trying to gain ground in the market,” she said.

Lynch’s responsibilities included managing social media accounts and promotions and building databases. Home games were full-day events in the field.

“It was great to have the experience of working with a league that’s growing and trying to gain ground in the market.”

“We managed the on-field contests during the games, set up sideline seats, fan zone, and VIP areas, and facilitated pre-game birthday parties,” she said.

One of the things Lynch loves most about sports marketing, she says, is the process of creating an experience.

“So much goes into the fans’ experience,” she said, “and it’s so rewarding to see fans there having a great time.”

Previously, Lynch worked with the Penn State Women’s basketball and softball teams. She will spend next semester studying abroad in Florence.

Smeal has many resources for students who want to focus on sports business. The college’s Center for Sports Business and Research helps to connect students to a wide network of alumni working in professional sports and also works to offer special sports-related programming by way of lectures and classes. Executive Director Wayne S. DeSarbo, Smeal Distinguished Professor of Marketing, leads the CSBR.

Recent News
Resource-rich Community Helps Ph.D. Students Dive Into Research 18 Apr

Ashley Stadler Blank has focused on sports business and marketing since her undergraduate years at Xavier University where she earned a B.S. in sport management. When it came time for her to choose a Ph.D. program, the broad expertise of the Marketing faculty at the Smeal College of Business and the Center for Sports Business and Research made Penn State a perfect fit.

DelGrosso Foods' Vice President of Global Sales, Marketing Brings Real-Life Case Study to Marketing Class 16 Apr

Michael DelGrosso, vice president of global sales and marketing at DelGrosso Foods, provided several Penn State Smeal College of Business Marketing 422 Advertising and Promotions Management classes with a unique view of a new product launch last month.

Smeal College Celebrates Philanthropy 15 Apr

Alumni and friends of the Penn State Smeal College of Business gathered at the Business Building on April 11 to celebrate the impact of philanthropy on students and faculty. The college’s annual Leaders Celebration acknowledges the outstanding generosity of donors who provide student scholarships, enhance physical resources and technology, support faculty research, and more.

Smeal Undergraduate Net Impact Chapter and Honors Society Beta Alpha Psi Partner with KPMG to Fight Illiteracy 14 Apr

Earlier this semester, the Penn State Smeal College of Business Net Impact Undergraduate Chapter partnered with KPMG, Accounting and Finance honors society Beta Alpha Psi, and First Book for a corporate social responsibility event providing 200 children at Penns Valley Elementary School in Spring Mills, Pa., with books and a day of literacy activities.

Smeal College of Business Mourns Alumnus, Philanthropist John Garber 11 Apr

John D. Garber ’40 passed away last month in Palm Desert, Calif. He and his wife, Bette, were significant contributors to the Penn State Smeal College of Business, establishing the John and Bette Garber Venture Capital Center for Penn State Smeal MBA students in 1999.

More Recent News... More Recent News...