You are here: Home / News Release Archives / 2013 / November / Student Combines Love for Sports and Marketing in Internship for Major League Lacrosse Team

Student Combines Love for Sports and Marketing in Internship for Major League Lacrosse Team

Rebecca Lynch, a junior Marketing major in the Penn State Smeal College of Business, spent the summer getting hands-on sports marketing experience as an intern for the Boston Cannons, a men’s Major League Lacrosse team. Lynch, a three-sport athlete in high school, found a way to pair her love for sports and marketing through her internship experience.
November 7, 2013

Marketing major Rebecca Lynch
Rebecca Lynch (left) poses with the Boston Cannons mascot and a fellow Cannons intern.

Rebecca Lynch, a junior Marketing major in the Penn State Smeal College of Business, spent the summer getting hands-on sports marketing experience as an intern for the Boston Cannons, a men’s Major League Lacrosse team.

Lynch grew up in Massachusetts as a three-sport athlete, and in high school she gained early experience to the field of marketing as a member of DECA—an association that prepares emerging leaders and entrepreneurs in marketing, finance, hospitality, and management. After starting her marketing curriculum at Smeal, she realized that she could combine her love for sports and marketing and started seeking an internship.

“Sports marketing is an incredibly competitive field,” said Lynch, “but Smeal’s Career and Corporate Connections office was helpful in broadening my perspective of internship possibilities.”

Though her previous exposure to lacrosse was limited, she was hired to join the marketing team for the Cannons. The smaller scale of the sport—compared to sports like football and baseball—meant that her experience provided her with exposure to the whole business including digital marketing, ticket sales, and game operations.

“It was great to have the experience of working with a league that’s growing and trying to gain ground in the market,” she said.

Lynch’s responsibilities included managing social media accounts and promotions and building databases. Home games were full-day events in the field.

“It was great to have the experience of working with a league that’s growing and trying to gain ground in the market.”

“We managed the on-field contests during the games, set up sideline seats, fan zone, and VIP areas, and facilitated pre-game birthday parties,” she said.

One of the things Lynch loves most about sports marketing, she says, is the process of creating an experience.

“So much goes into the fans’ experience,” she said, “and it’s so rewarding to see fans there having a great time.”

Previously, Lynch worked with the Penn State Women’s basketball and softball teams. She will spend next semester studying abroad in Florence.

Smeal has many resources for students who want to focus on sports business. The college’s Center for Sports Business and Research helps to connect students to a wide network of alumni working in professional sports and also works to offer special sports-related programming by way of lectures and classes. Executive Director Wayne S. DeSarbo, Smeal Distinguished Professor of Marketing, leads the CSBR.

Recent News
Businessweek ranks Smeal MBA Program No. 2 in ROI 17 Nov

The Penn State Smeal MBA Program ranks No. 2 in return on investment according to the latest Bloomberg Businessweek rankings.

Smeal Names Four New Members to Its Board of Visitors 31 Oct

The Penn State Smeal College of Business has named four new members to its Board of Visitors. Joining the board are Jon Grosso, ’89, executive vice president and director of stores for Kohl’s Department Stores; Ron Morgan, ’93, co-founder of MorganFranklin Consulting; Stephen Reeves, ’81, executive vice president and chief financial officer of Enviva Holdings; and Salomon “Sal” Sredni, ’87, chief executive officer of TradeStation Group, Inc.

Deysher Named Alumni Fellow by Penn State Alumni Association 27 Oct

Bryon Deysher, a 1977 graduate of the Penn State Smeal College of Business, was one of 21 Penn State alumni recognized in early October as Alumni Fellow by the Penn State Alumni Association. Deysher is president and chief executive officer of Methods Machine Tools, Inc. and a member of the Smeal Board of Visitors.

Price-Fixing Whistleblower and FBI Informant To Deliver Shoemaker Lecture at Penn State 15 Oct

Mark Whitacre, the corporate whistleblower who revealed price fixing at Archer Daniels Midland (ADM) and spent more than eight years in federal prison for tax evasion and fraud, will deliver a lecture entitled “When Good Leaders Lose Their Way” from 6 to 7:15 p.m. on Nov. 6 in 100 Thomas Building on the Penn State University Park campus.

Penn State Executive Programs Receives Gold Award for Junior Achievement Partnership 14 Oct

For its work with Junior Achievement USA, Penn State Executive Programs has won Chief Learning Officer magazine's highest executive education partnership award. The 2014 Gold award for Excellence in Academic Partnerships recognizes academic institutions that have partnered in the past year with an organization to teach its employees about a key business issue.

More Recent News... More Recent News...