You are here: Home / News Release Archives / 2013 / May / Undergraduate Research Project to be Published in International Journal

Undergraduate Research Project to be Published in International Journal

An independent research study written by class of 2013 Smeal College of Business Marketing major Setenay Kucukemiroglu has been accepted for publication in the International Journal of Commerce and Management.
May 6, 2013

An independent research study written by class of 2013 Smeal College of Business Marketing major Setenay Kucukemiroglu has been accepted for publication in the International Journal of Commerce and Management.

Kucukemiroglu‘s study, titled “Online Word-of-Mouth Communication on Social Networking Sites: An Empirical Study of Facebook Users,” was co-authored with Ali Kara, professor of marketing at Penn State York.

"I thought it would be [a topic] that could inform marketers and management alike.”

“The project started off as an honors course paper. With that, I had to collaborate with a professor on what I wanted to do for my honors project,” said Kucukemiroglu. “From there, my topic was born.”

Setting out to study the factors influencing college students’ social networking word-of-mouth behavior, Kucukemiroglu developed a survey instrument designed to measure the constructs assumed to have influence on word-of-mouth communication on social networks.

“I pursued this area of research because, two years ago when I started the project, there weren’t that many other research findings on the marketing of Facebook,” said Kucukemiroglu. “I thought it would be not only an interesting topic, but one that could inform marketers and management alike.”

Her results indicate that social capital and trust are important factors that positively influence opinion-giving and opinion-seeking behaviors, which in turn influence word-of-mouth behavior on Facebook.

“The professor who supervised my research and I decided to present our findings at a conference last fall,” said Kucukemiroglu.

She then displayed her results at the Smeal Undergraduate Research Symposium on April 22, along with several other students who completed individual research.

Other projects on display at the symposium included “Business Strategies for Agricultural Technology Commercialization,” “Exploration of Saatchi and Saatchi’s Theory on Brand Love,” and “Pseudoscientific Health Claims on Consumer Behavior.”

Research grants are available to undergraduate students who wish to pursue an individual research project or fund a research study for the Schreyer honors thesis. Funds will cover travel expenses, research materials, conference fees, survey preparation, data collection materials, software purchases, and more.

To find out more about funding and conducting your own research study, visit www.ugstudents.smeal.psu.edu/academics-advising/undergraduate-research-grants.

Recent News
Management and Organization's Gioia Reflects on GM Crisis 11 Jul

When GM began recalling vehicles in February because of an ignition-switch problem, the situation brought back early career memories for Denny Gioia. Currently, the Robert and Judith Klein Professor of Management and chair of the Department of Management and Organization at the Penn State Smeal College of Business, Gioia once worked as recall coordinator for Ford Motor Company.

Inaugural Executive MBA Leadership Forum Addresses Issues in Health Care 09 Jul

Early last month, the Penn State Smeal Executive MBA Program hosted its inaugural Senior Leadership Forum, an opportunity for current and prospective students as well as program alumni to come together to discuss business and leadership.

Ghadar's Recent Book on Immigration's Benefits Garners Media Attention 08 Jul

Becoming American: Why Immigration is Good for Our Nation’s Future, authored by Penn State Smeal College of Business’ William A. Schreyer Professor of Global Management, Policies, and Planning Fariborz Ghadar, has garnered much media attention since its release in March of this year.

Smeal's Lilien, ISBM Cofounder, Earns Lifetime Achievement Award from AMA 03 Jul

Gary L. Lilien, distinguished research professor of management science at the Penn State Smeal College of Business, has earned the 2014 Lifetime Achievement Award from the American Marketing Association (AMA) Interorganizational Special Interest Group (IOSIG) for his more than 40 years of high-level scholarship in business-to-business marketing.

Smeal's Terrence Guay Authors Textbook on European Business Environment 02 Jul

Cambridge University Press has just released a new textbook, The Business Environment of Europe, written by Penn State Smeal College of Business’ Terrence R. Guay, clinical professor of international business.

More Recent News... More Recent News...