You are here: Home / News Release Archives / 2013 / May / Student Organization Hones Consulting Skills for Nonprofit Clients

Student Organization Hones Consulting Skills for Nonprofit Clients

Nonprofit organization ACES North America was presented with a new marketing campaign recently thanks to some consulting from a Penn State Smeal College of Business student group. Students Consulting for Nonprofit Organizations (SCNO), a group that provides free consulting to local nonprofit organizations, also worked with the Children’s Aid Society and the Child Protection and Safety Collaboration.
May 8, 2013

Nonprofit organization ACES North America was presented with a new marketing campaign recently thanks to some consulting from a Penn State Smeal College of Business student group. Students Consulting for Nonprofit Organizations (SCNO), a group that provides free consulting to local nonprofit organizations, also worked with the Children’s Aid Society and the Child Protection and Safety Collaboration.

"[SCNO] really gives people with great ideas a chance to work closely with others so we are always learning from each other. At the end of the day, we are all about teamwork.”

Final project proposals were presented on April 24 in the Business Building Atrium.

Finance major Edward Yu said his interest in a consulting career led him to get involved with SCNO in 2011. For spring 2013, he was the team lead on the project for ACES North America, a nonprofit organization that provides funds and resources for development projects in the Dominican Republic, concentrating in the areas of health and education.

“We worked on a plan for ACES to improve their overall brand image,” said Yu. “We also developed a guideline for how to better market to the Penn State community.”

As the result of research and a branding survey distributed to Penn State students, Yu’s team created a marketing campaign that included targeted channels to increase awareness of the organization, a website redesign mockup that would be more attractive to students, and a plan for promoting philanthropic opportunities to existing clubs and organizations on campus.

The team also detailed the process for creating an ACES student organization at Penn State and a possible timeline for expansion into other universities in the area.

“I’m very fortunate to work with a group of talented future consultants,” said Yu. “I think that’s what makes this club so great. It really gives people with great ideas a chance to work closely with others so we are always learning from each other. At the end of the day, we are all about teamwork.”

SCNO is a national organization; the Penn State chapter was created about two years ago by a group of students passionate about consulting and offering services to nonprofit organizations.

The group’s primary mission is to use their varied skillsets to improve the strategies and operations of local nonprofits. Its secondary mission is to give students a valuable hands-on work experience in consulting by working on real engagements in a team setting.

In past semesters, the group has worked with nonprofits such as Big Brothers Big Sisters, Community Help Center, Interfaith Human Services, Strawberry Fields, and more. Starting in fall 2013, the semester-long projects will be extended to a full year in order to give students more time to develop in-depth recommendations for their clients.

To learn more about SCNO, including how to get involved, visit www.psuscno.org.

Recent News
Urban Outfitters, Inc. Chief Development Officer David Ziel to Speak at Smeal Leadership Lecture Series 01 Oct

David Ziel, chief development officer of Urban Outfitters, Inc. will share his perspectives on business and leadership with the Penn State Smeal College of Business on Friday, October 10. His visit is part of the college’s Executive Insights series and the Melvin Jacobs Retail Leadership Lecture Series.

Penn State Smeal MBA Students Use Improv Comedy to Enhance Communication Skills 30 Sep

During their two-week orientation to the program, members of the Penn State Smeal MBA Class of 2016 called upon improvisation comedy techniques to improve their communication and networking skills in a session with CSz Business. A new initiative this year, the MBA Improv Communications session offers a number of exercises aimed at improving listening skills, brainstorming techniques, and teamwork.

Ethical Behavior Can Be Contagious 30 Sep

A new study from Penn State Smeal College of Business faculty members Steven Huddart and Hong Qu examines the power of social influence on managers’ ethical behavior. The Department of Accounting researchers find that managers tend to become more honest after observing honest peers and more dishonest after observing dishonest peers.

Smeal to Contribute to GE-Supported Center to Study Natural Gas Supply Chains 25 Sep

GE announced that it will invest up to $10 million in Penn State to establish a new innovation center focused on driving cutting-edge advancements in the natural gas industry. The Center for Collaborative Research on Intelligent Natural Gas Supply Systems at Penn State (CCRINGSS) will engage Penn State researchers and students from many disciplines in collaborative work with various industry stakeholders. The center will seek to advance efficiency and environmental sustainability both through technological innovations and improved supply chain management.

Supply Chain Researchers Claim a Shift Toward 'Supply Ecosystems' 25 Sep

A new article from Penn State Smeal College of Business faculty member Christopher W. Craighead and colleagues David Ketchen at Auburn University—a 1994 graduate of the Smeal Ph.D. Program—and Russell Crook at the University of Tennessee suggest that disruptive technologies are creating an evolution from supply chains to “supply ecosystems.”

More Recent News... More Recent News...