You are here: Home / News Release Archives / 2013 / May / Smeal Marketing Professor Arvind Rangaswamy to be Named DMEF Clarke Outstanding Educator

Smeal Marketing Professor Arvind Rangaswamy to be Named DMEF Clarke Outstanding Educator

Arvind Rangaswamy, the Jonas H. Anchel Professor of Marketing at the Penn State Smeal College of Business, will receive the Robert B. Clarke Outstanding Educator Award from the Direct Marketing Educational Foundation (DMEF).
May 1, 2013

Arvind Rangaswamy
Arvind Rangaswamy

Arvind Rangaswamy, the Jonas H. Anchel Professor of Marketing at the Penn State Smeal College of Business, will receive the Robert B. Clarke Outstanding Educator Award from the Direct Marketing Educational Foundation (DMEF).

Rangaswamy will receive his award at the 2013 Direct/Interactive Marketing Research Summit Awards Luncheon on October 13, in Chicago, Ill.

The award recognizes an academician’s overall achievement in direct/interactive marketing education and is based on an educator’s record of teaching, writing, research, and speaking.

Rangaswamy joined Penn State in 1993 after previously serving on the faculties of the University of Pennsylvania’s Wharton School and Northwestern University’s J. L. Kellogg Graduate School of Management.

He serves as a member of the advisory board of the Institute for the Study of Business Markets at Penn State. He is also a fellow of the IC2 Institute and the chair of the e-Business Section of the Institute for Operations Research and the Management Sciences.

Rangaswamy’s current research is focused on developing concepts, methods, and models to improve the efficiency and effectiveness of marketing using information technologies, covering topics such as marketing modeling, online customer behavior, online negotiations, and Internet business models. He currently teaches graduate courses in marketing engineering and eBusiness.

About DMEF
The Direct Marketing Educational Foundation (DMEF) works to educate, develop, grow, and employ college students in the field of marketing and was established in 1966 by members of the Direct Marketing Association.

Filed under: , ,
Recent News
Advanced Manufacturing Forum Celebrates 75th Meeting with Continued Focus on Sustainability 24 Apr

The Advanced Manufacturing Forum, hosted by the Penn State Smeal College of Business’ Center for the Management of Technological and Organizational Change (CMTOC), celebrated its 75th gathering at the end of last month at the Toftrees Golf Resort and Conference Center in State College, Pa.

Female and Minority Junior Partners More Effective in Building Business From Outside Firm 22 Apr

Female and minority junior partners in professional service firms may benefit from using different clientele-building strategies than their white male counterparts according to recent research co-authored by Forrest Briscoe of the Penn State Smeal College of Business. By encouraging and supporting these varying strategies, firms could increase both revenue and diversity among senior partners.

Annual Kohl's-Sponsored Case Competition Utilizes Students' Teamwork, Presentation Skills 22 Apr

More than 60 Penn State students—including teams from campuses at New Kensington, Greater Allegheny, Berks, Lehigh Valley, and Altoona—participated in the 2014 Smeal College of Business Case Competition, sponsored by Kohl’s Department Stores.

Smeal Students Invited to Register for April 24 PricewaterhouseCoopers Leadership Series 21 Apr

Penn State Smeal College of Business students are invited to register for “Aspire to Lead: The PwC Women's Leadership Series," PricewaterhouseCoopers’ first global forum on women and leadership, featuring U.S. Chairman and Senior Partner Bob Moritz. The event, which is free and open to Penn State students and faculty, will take place on Thursday, April 24, from 12:30-4:00 p.m. at the Nittany Lion Inn on Penn State’s University Park campus.

Baker Tilly Representatives Talk to Students About Transitioning to the Workplace 21 Apr

As many students prepare for summer internships or their first full-time job in their industries, Baker Tilly representatives Patrick Welteroth and Karri McClellan spoke to students in BA 297 Career Planning and Strategies about the transition from college to the workplace.

More Recent News... More Recent News...