You are here: Home / News Release Archives / 2013 / May / Faculty, Ph.D. Students Share Research at Marketing Academic Research Colloquium

Faculty, Ph.D. Students Share Research at Marketing Academic Research Colloquium

The Penn State Smeal College of Business Department of Marketing recently hosted the third annual Marketing Academic Research Colloquium, bringing marketing scholars together from across the region to strengthen relationships and share research.
May 28, 2013

2013 Marketing Academic Research Colloquium
The third annual Marketing Academic Research Colloquium brought graduate students and scholars from several universities across the region.

The Penn State Smeal College of Business Department of Marketing recently hosted the third annual Marketing Academic Research Colloquium, bringing marketing scholars together from across the region to strengthen relationships and share research.

Held on May 16-17, attendees included faculty and graduate students from the University of Pittsburgh’s Joseph M. Katz School of Business, the University of Maryland’s Robert H. Smith School of Business, and Carnegie Mellon University’s Tepper School of Business.

“This colloquium is a great opportunity for our Department of Marketing at Smeal to connect with our colleagues from other universities in the area that we might not get a chance to interact with otherwise,” said Duncan Fong, Calvin E. and Pamala T. Zimmerman Endowed Fellow and chair of the Department of Marketing. “In sharing our research, we make connections that may lead to future insights and collaborations.”

Among the featured speakers was Assistant Professor of Marketing Hari Sridhar, who presented his research on news advertising and whether or not online newspaper advertising is cannibalizing print advertising.

Other speakers included Cait Lamberton, Fryrear Faculty Fellow and assistant professor of business administration at Katz, on “Taking the Joneses Down a Notch or Two: Consumer Envy, Harming Behaviors, and Outcome Valuation”; Rebecca Hamilton, associate professor of marketing at Smith, on “Who’s Driving This Conversation? Systematic Biases in the Content on Online Consumer Discussions”; and Tim Derdenger, assistant professor of marketing and strategy at Tepper, on “The Dynamic Effects of Bundling as a Product Strategy.”

The two-day event also featured poster presentations from Ph.D. students.

Filed under: , , ,
Recent News
Female and Minority Junior Partners More Effective in Building Business From Outside Firm 22 Apr

Female and minority junior partners in professional service firms may benefit from using different clientele-building strategies than their white male counterparts according to recent research co-authored by Forrest Briscoe of the Penn State Smeal College of Business. By encouraging and supporting these varying strategies, firms could increase both revenue and diversity among senior partners.

Annual Kohl's-Sponsored Case Competition Utilizes Students' Teamwork, Presentation Skills 22 Apr

More than 60 Penn State students—including teams from campuses at New Kensington, Greater Allegheny, Berks, Lehigh Valley, and Altoona—participated in the 2014 Smeal College of Business Case Competition, sponsored by Kohl’s Department Stores.

Smeal Students Invited to Register for April 24 PricewaterhouseCoopers Leadership Series 21 Apr

Penn State Smeal College of Business students are invited to register for “Aspire to Lead: The PwC Women's Leadership Series," PricewaterhouseCoopers’ first global forum on women and leadership, featuring U.S. Chairman and Senior Partner Bob Moritz. The event, which is free and open to Penn State students and faculty, will take place on Thursday, April 24, from 12:30-4:00 p.m. at the Nittany Lion Inn on Penn State’s University Park campus.

Baker Tilly Representatives Talk to Students About Transitioning to the Workplace 21 Apr

As many students prepare for summer internships or their first full-time job in their industries, Baker Tilly representatives Patrick Welteroth and Karri McClellan spoke to students in BA 297 Career Planning and Strategies about the transition from college to the workplace.

Smeal Students Encouraged to Investigate Hiring Companies' Core Values 21 Apr

Penn State Smeal College of Business Director of Honor and Integrity Jennifer Eury encourages students to use a vast array of resources to learn about a company’s culture and to find an organization whose values also align with their personal values, especially as they plan their careers.

More Recent News... More Recent News...