You are here: Home / News Release Archives / 2013 / May / Faculty, Ph.D. Students Share Research at Marketing Academic Research Colloquium

Faculty, Ph.D. Students Share Research at Marketing Academic Research Colloquium

The Penn State Smeal College of Business Department of Marketing recently hosted the third annual Marketing Academic Research Colloquium, bringing marketing scholars together from across the region to strengthen relationships and share research.
May 28, 2013

2013 Marketing Academic Research Colloquium
The third annual Marketing Academic Research Colloquium brought graduate students and scholars from several universities across the region.

The Penn State Smeal College of Business Department of Marketing recently hosted the third annual Marketing Academic Research Colloquium, bringing marketing scholars together from across the region to strengthen relationships and share research.

Held on May 16-17, attendees included faculty and graduate students from the University of Pittsburgh’s Joseph M. Katz School of Business, the University of Maryland’s Robert H. Smith School of Business, and Carnegie Mellon University’s Tepper School of Business.

“This colloquium is a great opportunity for our Department of Marketing at Smeal to connect with our colleagues from other universities in the area that we might not get a chance to interact with otherwise,” said Duncan Fong, Calvin E. and Pamala T. Zimmerman Endowed Fellow and chair of the Department of Marketing. “In sharing our research, we make connections that may lead to future insights and collaborations.”

Among the featured speakers was Assistant Professor of Marketing Hari Sridhar, who presented his research on news advertising and whether or not online newspaper advertising is cannibalizing print advertising.

Other speakers included Cait Lamberton, Fryrear Faculty Fellow and assistant professor of business administration at Katz, on “Taking the Joneses Down a Notch or Two: Consumer Envy, Harming Behaviors, and Outcome Valuation”; Rebecca Hamilton, associate professor of marketing at Smith, on “Who’s Driving This Conversation? Systematic Biases in the Content on Online Consumer Discussions”; and Tim Derdenger, assistant professor of marketing and strategy at Tepper, on “The Dynamic Effects of Bundling as a Product Strategy.”

The two-day event also featured poster presentations from Ph.D. students.

Filed under: , , ,
Recent News
Smeal Again Ranks No. 1 for Graduate Supply Chain Education 19 Sep

The Penn State Smeal College of Business once again ranks No. 1 in graduate supply chain education according to a report from IT research and advisory firm Gartner, which also ranked the college best for undergraduate supply chain education in August.

Ding Co-Authors Book on Modern China 18 Sep

The Chinese Way, a newly released book from Penn State Smeal College of Business Professor of Marketing and Innovation Min Ding and Jie Xu of Fudan University, explores modern-day Chinese culture from multiple angles, providing a deeper understanding of a complex society that is critically important to business in a globalized world.

Nicholson Helps Dairy Farmers Mitigate Financial Risks 17 Sep

Charles Nicholson, clinical associate professor of supply chain management at the Penn State Smeal College of Business, is contributing to the introduction of the Margin Protection Program for Dairy Producers (MPP), a government-sponsored insurance initiative to help the nation’s dairy farmers mitigate their financial risks.

Client Projects Sought for Penn State Smeal MBA Program's Applied Professional Experience 17 Sep

The Penn State Smeal College of Business is currently seeking projects for the spring 2015 Applied Professional Experience (APEX) Program. APEX, the capstone component of Smeal’s internationally ranked MBA program, runs from early January through April and consists of student teams collaborating with client firms to take on real-world business challenges.

Crocker Named Department Chair in Risk Management 16 Sep

Keith Crocker, the William Elliott Chaired Professor of Insurance and Risk Management, has been named chair of the Department of Risk Management in the Penn State Smeal College of Business.

More Recent News... More Recent News...