You are here: Home / News Release Archives / 2013 / May / Faculty, Ph.D. Students Share Research at Marketing Academic Research Colloquium

Faculty, Ph.D. Students Share Research at Marketing Academic Research Colloquium

The Penn State Smeal College of Business Department of Marketing recently hosted the third annual Marketing Academic Research Colloquium, bringing marketing scholars together from across the region to strengthen relationships and share research.
May 28, 2013

2013 Marketing Academic Research Colloquium
The third annual Marketing Academic Research Colloquium brought graduate students and scholars from several universities across the region.

The Penn State Smeal College of Business Department of Marketing recently hosted the third annual Marketing Academic Research Colloquium, bringing marketing scholars together from across the region to strengthen relationships and share research.

Held on May 16-17, attendees included faculty and graduate students from the University of Pittsburgh’s Joseph M. Katz School of Business, the University of Maryland’s Robert H. Smith School of Business, and Carnegie Mellon University’s Tepper School of Business.

“This colloquium is a great opportunity for our Department of Marketing at Smeal to connect with our colleagues from other universities in the area that we might not get a chance to interact with otherwise,” said Duncan Fong, Calvin E. and Pamala T. Zimmerman Endowed Fellow and chair of the Department of Marketing. “In sharing our research, we make connections that may lead to future insights and collaborations.”

Among the featured speakers was Assistant Professor of Marketing Hari Sridhar, who presented his research on news advertising and whether or not online newspaper advertising is cannibalizing print advertising.

Other speakers included Cait Lamberton, Fryrear Faculty Fellow and assistant professor of business administration at Katz, on “Taking the Joneses Down a Notch or Two: Consumer Envy, Harming Behaviors, and Outcome Valuation”; Rebecca Hamilton, associate professor of marketing at Smith, on “Who’s Driving This Conversation? Systematic Biases in the Content on Online Consumer Discussions”; and Tim Derdenger, assistant professor of marketing and strategy at Tepper, on “The Dynamic Effects of Bundling as a Product Strategy.”

The two-day event also featured poster presentations from Ph.D. students.

Filed under: , , ,
Recent News
Businessweek ranks Smeal MBA Program No. 2 in ROI 17 Nov

The Penn State Smeal MBA Program ranks No. 2 in return on investment according to the latest Bloomberg Businessweek rankings.

Smeal Names Four New Members to Its Board of Visitors 31 Oct

The Penn State Smeal College of Business has named four new members to its Board of Visitors. Joining the board are Jon Grosso, ’89, executive vice president and director of stores for Kohl’s Department Stores; Ron Morgan, ’93, co-founder of MorganFranklin Consulting; Stephen Reeves, ’81, executive vice president and chief financial officer of Enviva Holdings; and Salomon “Sal” Sredni, ’87, chief executive officer of TradeStation Group, Inc.

Deysher Named Alumni Fellow by Penn State Alumni Association 27 Oct

Bryon Deysher, a 1977 graduate of the Penn State Smeal College of Business, was one of 21 Penn State alumni recognized in early October as Alumni Fellow by the Penn State Alumni Association. Deysher is president and chief executive officer of Methods Machine Tools, Inc. and a member of the Smeal Board of Visitors.

Price-Fixing Whistleblower and FBI Informant To Deliver Shoemaker Lecture at Penn State 15 Oct

Mark Whitacre, the corporate whistleblower who revealed price fixing at Archer Daniels Midland (ADM) and spent more than eight years in federal prison for tax evasion and fraud, will deliver a lecture entitled “When Good Leaders Lose Their Way” from 6 to 7:15 p.m. on Nov. 6 in 100 Thomas Building on the Penn State University Park campus.

Penn State Executive Programs Receives Gold Award for Junior Achievement Partnership 14 Oct

For its work with Junior Achievement USA, Penn State Executive Programs has won Chief Learning Officer magazine's highest executive education partnership award. The 2014 Gold award for Excellence in Academic Partnerships recognizes academic institutions that have partnered in the past year with an organization to teach its employees about a key business issue.

More Recent News... More Recent News...