You are here: Home / News Release Archives / 2013 / May / Faculty, Ph.D. Students Share Research at Marketing Academic Research Colloquium

Faculty, Ph.D. Students Share Research at Marketing Academic Research Colloquium

The Penn State Smeal College of Business Department of Marketing recently hosted the third annual Marketing Academic Research Colloquium, bringing marketing scholars together from across the region to strengthen relationships and share research.
May 28, 2013

2013 Marketing Academic Research Colloquium
The third annual Marketing Academic Research Colloquium brought graduate students and scholars from several universities across the region.

The Penn State Smeal College of Business Department of Marketing recently hosted the third annual Marketing Academic Research Colloquium, bringing marketing scholars together from across the region to strengthen relationships and share research.

Held on May 16-17, attendees included faculty and graduate students from the University of Pittsburgh’s Joseph M. Katz School of Business, the University of Maryland’s Robert H. Smith School of Business, and Carnegie Mellon University’s Tepper School of Business.

“This colloquium is a great opportunity for our Department of Marketing at Smeal to connect with our colleagues from other universities in the area that we might not get a chance to interact with otherwise,” said Duncan Fong, Calvin E. and Pamala T. Zimmerman Endowed Fellow and chair of the Department of Marketing. “In sharing our research, we make connections that may lead to future insights and collaborations.”

Among the featured speakers was Assistant Professor of Marketing Hari Sridhar, who presented his research on news advertising and whether or not online newspaper advertising is cannibalizing print advertising.

Other speakers included Cait Lamberton, Fryrear Faculty Fellow and assistant professor of business administration at Katz, on “Taking the Joneses Down a Notch or Two: Consumer Envy, Harming Behaviors, and Outcome Valuation”; Rebecca Hamilton, associate professor of marketing at Smith, on “Who’s Driving This Conversation? Systematic Biases in the Content on Online Consumer Discussions”; and Tim Derdenger, assistant professor of marketing and strategy at Tepper, on “The Dynamic Effects of Bundling as a Product Strategy.”

The two-day event also featured poster presentations from Ph.D. students.

Filed under: , , ,
Recent News
Poster session highlights latest evolution in GE-funded natural gas initiative 26 Jan

A group of GE executives from around the country converged on campus recently to meet with representatives from the Smeal College of Business and three other Penn State colleges as part of the continuing evolution of the Center for Collaborative Research on Intelligent Natural Gas Supply Systems (CCRINGSS).

Loss aversion drives consumers to purchase high-priced extended warranties 23 Jan

Pranav Jindal, assistant professor of marketing at the Penn State Smeal College of Business, has published a research paper that examines why consumers purchase extended warranties.

Smeal using assessment to influence student leadership training 23 Jan

With ample evidence that employers seek students with effective leadership skills, the Office of Career and Corporate Connections at the Penn State Smeal College of Business is steadily expanding the use of the Korn/Ferry ProSpective Leadership Assessment to influence programming and increase undergraduate student marketability.

Executive Insights: PwC Vice Chairman Mitch Cohen to Speak at Smeal Leadership Lecture Series 20 Jan Executive Insights: PwC Vice Chairman Mitch Cohen to Speak at Smeal Leadership Lecture Series

Mitch Cohen ’81 ACCTG, vice chairman of PricewaterhouseCoopers LLP (PwC), will share his perspectives on business, leadership, and a book he recently co-authored, with the Penn State Smeal College of Business on Friday, Feb. 13.

Smeal names Mooney director of eLDIG 09 Jan Smeal names Mooney director of eLDIG

The Penn State Smeal College of Business has named Matthew E. Mooney director of the college’s new eLearning Design and Innovation Group (eLDIG).

More Recent News... More Recent News...