You are here: Home / News Release Archives / 2013 / March / Smeal Alumni in Profile: Marketing Graduate Cultivates Community Connections with San Francisco Start-Up

Smeal Alumni in Profile: Marketing Graduate Cultivates Community Connections with San Francisco Start-Up

Penn State Smeal College of Business alumna Ally Greer (Mktg ’12) is pairing her marketing background with tech-savvy new media know-how in her position as community manager for content curation platform Scoop.it, headquartered in San Francisco, Calif.
March 11, 2013

Smeal Alumni in Profile
A Penn State Smeal College of Business degree prepares students for a vast array of career opportunities. Catch up with recent graduates of Smeal via our regular Alumni in Profile feature, which details the unique paths alumni take as they embark on their professional lives.

Penn State Smeal College of Business alumna Ally Greer (Mktg ’12) is pairing her marketing background with tech-savvy new media know-how in her position as community manager for content curation platform Scoop.it, headquartered in San Francisco, Calif.

When Greer signed up for an internship in Paris through Intrax at a global career fair at Smeal, she didn’t know anything about Scoop.it—it was a start-up company still in private beta, and access was invite-only. When she moved to Paris for the summer internship after her junior year, the company was only six months old.

“I was the first American employee of Scoop.it,” said Greer. “Then after my internship ended, they said they wanted to keep in touch during the next year.” As she neared graduation, Greer accepted Scoop.it’s offer of a full-time community management position and moved to San Francisco in June of 2012.

“I’m basically the liaison between the company and the community,” she says. “A big part of my job is making sure our users are happy.”

She spends much of her time supporting customers’ use of the platform, reaching out to new and potential users, managing the company’s social media presence, and facilitating connections among existing users.

“I’m constantly learning new things about community management, technology, and other things you really can’t learn in college yet, but I think my traditional marketing background from Smeal is really beneficial in my day-to-day activities,” Greer says. “Ultimately, everything you’re doing comes down to knowing how to run a business and how to measure impact.”

Since Greer started with the company in 2011, Scoop.it has grown to about 300,000 users who are curating and sharing content. It is popular with small businesses as a content marketing and professional development tool and as a way to demonstrate expertise on various topics.

Most people are already curating content, says Greer: “If you’re on Twitter and you like to share content on a certain topic, that’s you curating content for your audience.”

The advantage of doing it through Scoop.it, she says, is that you create a more permanent collection of content on various topics and attach your own thoughts and insights. “Your name and your insights are attached to the content to show that you’re knowledgeable about a certain topic, and that connects people directly to you.”

Though a position in community management may seem like a nontraditional path for a marketing graduate, Greer says that her Smeal education gave her a solid foundation from which to build her unique set of skills.

“People assume community managers don’t know anything about business because they’re all about social media,” says Greer, “but the traditional marketing knowledge that I got from Smeal is what connects me with how to run a business.”

Intrax is a company that connects students with volunteer or work experiences abroad. Students can connect with Intrax through SmealConnect or find out more about them on their website at www.intraxinc.com.

Recent News
Baker Tilly Representatives Talk to Students About Transitioning to the Workplace 21 Apr

As many students prepare for summer internships or their first full-time job in their industries, Baker Tilly representatives Patrick Welteroth and Karri McClellan spoke to students in BA 297 Career Planning and Strategies about the transition from college to the workplace.

Smeal Students Encouraged to Investigate Hiring Companies' Core Values 21 Apr

Penn State Smeal College of Business Director of Honor and Integrity Jennifer Eury encourages students to use a vast array of resources to learn about a company’s culture and to find an organization whose values also align with their personal values, especially as they plan their careers.

Resource-rich Community Helps Ph.D. Students Dive Into Research 18 Apr

Ashley Stadler Blank has focused on sports business and marketing since her undergraduate years at Xavier University where she earned a B.S. in sport management. When it came time for her to choose a Ph.D. program, the broad expertise of the Marketing faculty at the Smeal College of Business and the Center for Sports Business and Research made Penn State a perfect fit.

DelGrosso Foods' Vice President of Global Sales, Marketing Brings Real-Life Case Study to Marketing Class 16 Apr

Michael DelGrosso, vice president of global sales and marketing at DelGrosso Foods, provided several Penn State Smeal College of Business Marketing 422 Advertising and Promotions Management classes with a unique view of a new product launch last month.

Smeal College Celebrates Philanthropy 15 Apr

Alumni and friends of the Penn State Smeal College of Business gathered at the Business Building on April 11 to celebrate the impact of philanthropy on students and faculty. The college’s annual Leaders Celebration acknowledges the outstanding generosity of donors who provide student scholarships, enhance physical resources and technology, support faculty research, and more.

More Recent News... More Recent News...