You are here: Home / News Release Archives / 2013 / March / Baumgartner Set to Lead Smeal Marketing Department

Baumgartner Set to Lead Smeal Marketing Department

Hans Baumgartner, Smeal Professor of Marketing, is slated to become the next chair of the Penn State Smeal College of Business Marketing Department in July 2013.
March 11, 2013
Baumgartner Set to Lead Smeal Marketing Department

Hans Baumgartner

Hans Baumgartner, Smeal Professor of Marketing, is slated to become the next chair of the Penn State Smeal College of Business Marketing Department.

As of July 2013, Baumgartner will replace Duncan Fong, professor of marketing and Calvin E. and Pamala T. Zimmerman Endowed Fellow, who has led the department since 2010.

“Hans is committed to promoting the welfare of the Marketing Department, and I want to thank him for agreeing to take on this important responsibility,” said Charles Whiteman, the John and Becky Surma Dean of Smeal. “I also want to thank Duncan Fong for his efforts; he will leave the department well-positioned for this transition.”

Baumgartner has been a Smeal faculty member since 1989 and brings research expertise in consumer behavior and research methodology. He holds a baccalaureate degree from the University of Innsbruck, an MBA from the University of Texas at Arlington, and an M.S. in statistics and a Ph.D. in marketing from Stanford University.

Recent News
Female and Minority Junior Partners More Effective in Building Business From Outside Firm 22 Apr

Female and minority junior partners in professional service firms may benefit from using different clientele-building strategies than their white male counterparts according to recent research co-authored by Forrest Briscoe of the Penn State Smeal College of Business. By encouraging and supporting these varying strategies, firms could increase both revenue and diversity among senior partners.

Annual Kohl's-Sponsored Case Competition Utilizes Students' Teamwork, Presentation Skills 22 Apr

More than 60 Penn State students—including teams from campuses at New Kensington, Greater Allegheny, Berks, Lehigh Valley, and Altoona—participated in the 2014 Smeal College of Business Case Competition, sponsored by Kohl’s Department Stores.

Smeal Students Invited to Register for April 24 PricewaterhouseCoopers Leadership Series 21 Apr

Penn State Smeal College of Business students are invited to register for “Aspire to Lead: The PwC Women's Leadership Series," PricewaterhouseCoopers’ first global forum on women and leadership, featuring U.S. Chairman and Senior Partner Bob Moritz. The event, which is free and open to Penn State students and faculty, will take place on Thursday, April 24, from 12:30-4:00 p.m. at the Nittany Lion Inn on Penn State’s University Park campus.

Baker Tilly Representatives Talk to Students About Transitioning to the Workplace 21 Apr

As many students prepare for summer internships or their first full-time job in their industries, Baker Tilly representatives Patrick Welteroth and Karri McClellan spoke to students in BA 297 Career Planning and Strategies about the transition from college to the workplace.

Smeal Students Encouraged to Investigate Hiring Companies' Core Values 21 Apr

Penn State Smeal College of Business Director of Honor and Integrity Jennifer Eury encourages students to use a vast array of resources to learn about a company’s culture and to find an organization whose values also align with their personal values, especially as they plan their careers.

More Recent News... More Recent News...