You are here: Home / News Release Archives / 2013 / July / Smeal Student's Product Marketing Internship Provides 360 Degree View of Business

Smeal Student's Product Marketing Internship Provides 360 Degree View of Business

Sarah Gooch will begin her senior year at the Penn State Smeal College of Business as a Marketing major with a minor in Information Systems Management this fall, but she is spending her summer in Canton, Mass.—outside of Boston—as a product marketing intern with Ingersoll Rand’s Kryptonite brand.
July 30, 2013
Smeal Student's Product Marketing Internship Provides 360 Degree View of Business

Sarah Gooch

Sarah Gooch will begin her senior year at the Penn State Smeal College of Business as a Marketing major with a minor in Information Systems Management this fall, but she is spending her summer in Canton, Mass.—outside of Boston—as a product marketing intern with Ingersoll Rand’s Kryptonite brand.

Kryptonite is a brand focused on action sports security and was the creator of the original bicycle u-lock in 1971. One of Gooch’s first task as a marketing intern was to learn more about not only Ingersoll Rand, but the action sports market itself.

“I love being part of the Kryptonite brand. I'm so thankful every day that I was placed in such an amazing area within the company.”

“My first week of work was just a constant learning experience, about Ingersoll Rand as a whole and about our specific industries,” she said. “Our consumer groups are so unique at Kryptonite, and learning to market to them specifically has been quite a fun learning experience.

As part of her internship with Ingersoll Rand, Gooch is working on several major projects in areas like pricing, new product development, and customer service database updates.

Because Gooch works in a small office of fewer than 20 employees, she is able to view many aspects of the business.

“I enjoy being able to meet with engineers on a regular basis to learn about products and new product development,” she said. “I also meet with customer service and sales regularly to get customer feedback.”

And she’s had a couple of unique experiences as well, including assisting with legal processes for and sending products to the movie Tracers, currently filming.

People magazine published pictures of Taylor Lautner being filmed with our lock,” she said. “It’s a New York Chain with Evolution Series 4 Disk Lock around his waist.”

Gooch connected with the company at a Smeal career fair after hearing about them from a Smeal alumnus. She met with the recruiters at the fair and later that night received a call for an interview. Ingersoll Rand is a Smeal Corporate Associate; the company actively recruits Smeal students and attends the Corporate Associate Career Fair, held twice a year in the Business Building Atrium.

“I love being part of the Kryptonite brand,” Gooch said. “I’m so thankful every day that I was placed in such an amazing area within the company.”

Recent News
Penn State Smeal MBA Students Use Improv Comedy to Enhance Communication Skills 30 Sep

During their two-week orientation to the program, members of the Penn State Smeal MBA Class of 2016 called upon improvisation comedy techniques to improve their communication and networking skills in a session with CSz Business. A new initiative this year, the MBA Improv Communications session offers a number of exercises aimed at improving listening skills, brainstorming techniques, and teamwork.

Ethical Behavior Can Be Contagious 30 Sep

A new study from Penn State Smeal College of Business faculty members Steven Huddart and Hong Qu examines the power of social influence on managers’ ethical behavior. The Department of Accounting researchers find that managers tend to become more honest after observing honest peers and more dishonest after observing dishonest peers.

Smeal to Contribute to GE-Supported Center to Study Natural Gas Supply Chains 25 Sep

GE announced that it will invest up to $10 million in Penn State to establish a new innovation center focused on driving cutting-edge advancements in the natural gas industry. The Center for Collaborative Research on Intelligent Natural Gas Supply Systems at Penn State (CCRINGSS) will engage Penn State researchers and students from many disciplines in collaborative work with various industry stakeholders. The center will seek to advance efficiency and environmental sustainability both through technological innovations and improved supply chain management.

Supply Chain Researchers Claim a Shift Toward 'Supply Ecosystems' 25 Sep

A new article from Penn State Smeal College of Business faculty member Christopher W. Craighead and colleagues David Ketchen at Auburn University—a 1994 graduate of the Smeal Ph.D. Program—and Russell Crook at the University of Tennessee suggest that disruptive technologies are creating an evolution from supply chains to “supply ecosystems.”

New Smeal College Administrative Unit to Focus on Instructional Design, Online and Hybrid Course Delivery 24 Sep

The Penn State Smeal College of Business has created a new administrative unit dedicated to instructional design. Led by Charles H. Whiteman, John and Becky Surma Dean of Smeal, the eLearning Design and Innovation Group (eLDIG) will be charged with assisting faculty with the design of new online courses as well as converting existing course content to an online format.

More Recent News... More Recent News...