You are here: Home / News Release Archives / 2013 / July / Smeal Student's Product Marketing Internship Provides 360 Degree View of Business

Smeal Student's Product Marketing Internship Provides 360 Degree View of Business

Sarah Gooch will begin her senior year at the Penn State Smeal College of Business as a Marketing major with a minor in Information Systems Management this fall, but she is spending her summer in Canton, Mass.—outside of Boston—as a product marketing intern with Ingersoll Rand’s Kryptonite brand.
July 30, 2013
Smeal Student's Product Marketing Internship Provides 360 Degree View of Business

Sarah Gooch

Sarah Gooch will begin her senior year at the Penn State Smeal College of Business as a Marketing major with a minor in Information Systems Management this fall, but she is spending her summer in Canton, Mass.—outside of Boston—as a product marketing intern with Ingersoll Rand’s Kryptonite brand.

Kryptonite is a brand focused on action sports security and was the creator of the original bicycle u-lock in 1971. One of Gooch’s first task as a marketing intern was to learn more about not only Ingersoll Rand, but the action sports market itself.

“I love being part of the Kryptonite brand. I'm so thankful every day that I was placed in such an amazing area within the company.”

“My first week of work was just a constant learning experience, about Ingersoll Rand as a whole and about our specific industries,” she said. “Our consumer groups are so unique at Kryptonite, and learning to market to them specifically has been quite a fun learning experience.

As part of her internship with Ingersoll Rand, Gooch is working on several major projects in areas like pricing, new product development, and customer service database updates.

Because Gooch works in a small office of fewer than 20 employees, she is able to view many aspects of the business.

“I enjoy being able to meet with engineers on a regular basis to learn about products and new product development,” she said. “I also meet with customer service and sales regularly to get customer feedback.”

And she’s had a couple of unique experiences as well, including assisting with legal processes for and sending products to the movie Tracers, currently filming.

People magazine published pictures of Taylor Lautner being filmed with our lock,” she said. “It’s a New York Chain with Evolution Series 4 Disk Lock around his waist.”

Gooch connected with the company at a Smeal career fair after hearing about them from a Smeal alumnus. She met with the recruiters at the fair and later that night received a call for an interview. Ingersoll Rand is a Smeal Corporate Associate; the company actively recruits Smeal students and attends the Corporate Associate Career Fair, held twice a year in the Business Building Atrium.

“I love being part of the Kryptonite brand,” Gooch said. “I’m so thankful every day that I was placed in such an amazing area within the company.”

Recent News
Businessweek ranks Smeal MBA Program No. 2 in ROI 17 Nov

The Penn State Smeal MBA Program ranks No. 2 in return on investment according to the latest Bloomberg Businessweek rankings.

Smeal Names Four New Members to Its Board of Visitors 31 Oct

The Penn State Smeal College of Business has named four new members to its Board of Visitors. Joining the board are Jon Grosso, ’89, executive vice president and director of stores for Kohl’s Department Stores; Ron Morgan, ’93, co-founder of MorganFranklin Consulting; Stephen Reeves, ’81, executive vice president and chief financial officer of Enviva Holdings; and Salomon “Sal” Sredni, ’87, chief executive officer of TradeStation Group, Inc.

Deysher Named Alumni Fellow by Penn State Alumni Association 27 Oct

Bryon Deysher, a 1977 graduate of the Penn State Smeal College of Business, was one of 21 Penn State alumni recognized in early October as Alumni Fellow by the Penn State Alumni Association. Deysher is president and chief executive officer of Methods Machine Tools, Inc. and a member of the Smeal Board of Visitors.

Price-Fixing Whistleblower and FBI Informant To Deliver Shoemaker Lecture at Penn State 15 Oct

Mark Whitacre, the corporate whistleblower who revealed price fixing at Archer Daniels Midland (ADM) and spent more than eight years in federal prison for tax evasion and fraud, will deliver a lecture entitled “When Good Leaders Lose Their Way” from 6 to 7:15 p.m. on Nov. 6 in 100 Thomas Building on the Penn State University Park campus.

Penn State Executive Programs Receives Gold Award for Junior Achievement Partnership 14 Oct

For its work with Junior Achievement USA, Penn State Executive Programs has won Chief Learning Officer magazine's highest executive education partnership award. The 2014 Gold award for Excellence in Academic Partnerships recognizes academic institutions that have partnered in the past year with an organization to teach its employees about a key business issue.

More Recent News... More Recent News...