You are here: Home / News Release Archives / 2013 / July / Smeal Student's Product Marketing Internship Provides 360 Degree View of Business

Smeal Student's Product Marketing Internship Provides 360 Degree View of Business

Sarah Gooch will begin her senior year at the Penn State Smeal College of Business as a Marketing major with a minor in Information Systems Management this fall, but she is spending her summer in Canton, Mass.—outside of Boston—as a product marketing intern with Ingersoll Rand’s Kryptonite brand.
July 30, 2013
Smeal Student's Product Marketing Internship Provides 360 Degree View of Business

Marketing student Sarah Gooch at her internship with Ingersoll Rand's Kryptonite brand.

Sarah Gooch will begin her senior year at the Penn State Smeal College of Business as a Marketing major with a minor in Information Systems Management this fall, but she is spending her summer in Canton, Mass.—outside of Boston—as a product marketing intern with Ingersoll Rand’s Kryptonite brand.

Kryptonite is a brand focused on action sports security and was the creator of the original bicycle u-lock in 1971. One of Gooch’s first task as a marketing intern was to learn more about not only Ingersoll Rand, but the action sports market itself.

“I love being part of the Kryptonite brand. I'm so thankful every day that I was placed in such an amazing area within the company.”

“My first week of work was just a constant learning experience, about Ingersoll Rand as a whole and about our specific industries,” she said. “Our consumer groups are so unique at Kryptonite, and learning to market to them specifically has been quite a fun learning experience.

As part of her internship with Ingersoll Rand, Gooch is working on several major projects in areas like pricing, new product development, and customer service database updates.

Because Gooch works in a small office of fewer than 20 employees, she is able to view many aspects of the business.

“I enjoy being able to meet with engineers on a regular basis to learn about products and new product development,” she said. “I also meet with customer service and sales regularly to get customer feedback.”

And she’s had a couple of unique experiences as well, including assisting with legal processes for and sending products to the movie Tracers, currently filming.

People magazine published pictures of Taylor Lautner being filmed with our lock,” she said. “It’s a New York Chain with Evolution Series 4 Disk Lock around his waist.”

Gooch connected with the company at a Smeal career fair after hearing about them from a Smeal alumnus. She met with the recruiters at the fair and later that night received a call for an interview. Ingersoll Rand is a Smeal Corporate Associate; the company actively recruits Smeal students and attends the Corporate Associate Career Fair, held twice a year in the Business Building Atrium.

“I love being part of the Kryptonite brand,” Gooch said. “I’m so thankful every day that I was placed in such an amazing area within the company.”

Recent News
Female and Minority Junior Partners More Effective in Building Business From Outside Firm 22 Apr

Female and minority junior partners in professional service firms may benefit from using different clientele-building strategies than their white male counterparts according to recent research co-authored by Forrest Briscoe of the Penn State Smeal College of Business. By encouraging and supporting these varying strategies, firms could increase both revenue and diversity among senior partners.

Annual Kohl's-Sponsored Case Competition Utilizes Students' Teamwork, Presentation Skills 22 Apr

More than 60 Penn State students—including teams from campuses at New Kensington, Greater Allegheny, Berks, Lehigh Valley, and Altoona—participated in the 2014 Smeal College of Business Case Competition, sponsored by Kohl’s Department Stores.

Smeal Students Invited to Register for April 24 PricewaterhouseCoopers Leadership Series 21 Apr

Penn State Smeal College of Business students are invited to register for “Aspire to Lead: The PwC Women's Leadership Series," PricewaterhouseCoopers’ first global forum on women and leadership, featuring U.S. Chairman and Senior Partner Bob Moritz. The event, which is free and open to Penn State students and faculty, will take place on Thursday, April 24, from 12:30-4:00 p.m. at the Nittany Lion Inn on Penn State’s University Park campus.

Baker Tilly Representatives Talk to Students About Transitioning to the Workplace 21 Apr

As many students prepare for summer internships or their first full-time job in their industries, Baker Tilly representatives Patrick Welteroth and Karri McClellan spoke to students in BA 297 Career Planning and Strategies about the transition from college to the workplace.

Smeal Students Encouraged to Investigate Hiring Companies' Core Values 21 Apr

Penn State Smeal College of Business Director of Honor and Integrity Jennifer Eury encourages students to use a vast array of resources to learn about a company’s culture and to find an organization whose values also align with their personal values, especially as they plan their careers.

More Recent News... More Recent News...