You are here: Home / News Release Archives / 2013 / July / Smeal Student's Product Marketing Internship Provides 360 Degree View of Business

Smeal Student's Product Marketing Internship Provides 360 Degree View of Business

Sarah Gooch will begin her senior year at the Penn State Smeal College of Business as a Marketing major with a minor in Information Systems Management this fall, but she is spending her summer in Canton, Mass.—outside of Boston—as a product marketing intern with Ingersoll Rand’s Kryptonite brand.
July 30, 2013
Smeal Student's Product Marketing Internship Provides 360 Degree View of Business

Sarah Gooch

Sarah Gooch will begin her senior year at the Penn State Smeal College of Business as a Marketing major with a minor in Information Systems Management this fall, but she is spending her summer in Canton, Mass.—outside of Boston—as a product marketing intern with Ingersoll Rand’s Kryptonite brand.

Kryptonite is a brand focused on action sports security and was the creator of the original bicycle u-lock in 1971. One of Gooch’s first task as a marketing intern was to learn more about not only Ingersoll Rand, but the action sports market itself.

“I love being part of the Kryptonite brand. I'm so thankful every day that I was placed in such an amazing area within the company.”

“My first week of work was just a constant learning experience, about Ingersoll Rand as a whole and about our specific industries,” she said. “Our consumer groups are so unique at Kryptonite, and learning to market to them specifically has been quite a fun learning experience.

As part of her internship with Ingersoll Rand, Gooch is working on several major projects in areas like pricing, new product development, and customer service database updates.

Because Gooch works in a small office of fewer than 20 employees, she is able to view many aspects of the business.

“I enjoy being able to meet with engineers on a regular basis to learn about products and new product development,” she said. “I also meet with customer service and sales regularly to get customer feedback.”

And she’s had a couple of unique experiences as well, including assisting with legal processes for and sending products to the movie Tracers, currently filming.

People magazine published pictures of Taylor Lautner being filmed with our lock,” she said. “It’s a New York Chain with Evolution Series 4 Disk Lock around his waist.”

Gooch connected with the company at a Smeal career fair after hearing about them from a Smeal alumnus. She met with the recruiters at the fair and later that night received a call for an interview. Ingersoll Rand is a Smeal Corporate Associate; the company actively recruits Smeal students and attends the Corporate Associate Career Fair, held twice a year in the Business Building Atrium.

“I love being part of the Kryptonite brand,” Gooch said. “I’m so thankful every day that I was placed in such an amazing area within the company.”

Recent News
Rost Named Fall 2014 Smeal Student Marshal 15 Dec Rost Named Fall 2014 Smeal Student Marshal

The Penn State Smeal College of Business has named Daniel Rost as the student marshal for fall 2014.

Final Five Teams to Vie for $17,500 in Smeal MBA Sustainability Case Competition 01 Dec

Five teams of MBA students from programs in the U.S. will compete Dec. 5 for $17,500 in prize money in the inaugural Penn State Smeal College of Business MBA Sustainability Case Competition.

Final Five Teams to Vie for $17,500 in Smeal MBA Sustainability Case Competition 01 Dec

Five teams of MBA students from programs in the U.S. will compete Dec. 5 for $17,500 in prize money in the inaugural Penn State Smeal College of Business MBA Sustainability Case Competition.

Businessweek ranks Smeal MBA Program No. 2 in ROI 17 Nov

The Penn State Smeal MBA Program ranks No. 2 in return on investment according to the latest Bloomberg Businessweek rankings.

Businessweek ranks Smeal MBA Program No. 2 in ROI 17 Nov

The Penn State Smeal MBA Program ranks No. 2 in return on investment according to the latest Bloomberg Businessweek rankings.

More Recent News... More Recent News...