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Smeal Student's Product Marketing Internship Provides 360 Degree View of Business

Sarah Gooch will begin her senior year at the Penn State Smeal College of Business as a Marketing major with a minor in Information Systems Management this fall, but she is spending her summer in Canton, Mass.—outside of Boston—as a product marketing intern with Ingersoll Rand’s Kryptonite brand.
July 30, 2013
Smeal Student's Product Marketing Internship Provides 360 Degree View of Business

Marketing student Sarah Gooch at her internship with Ingersoll Rand's Kryptonite brand.

Sarah Gooch will begin her senior year at the Penn State Smeal College of Business as a Marketing major with a minor in Information Systems Management this fall, but she is spending her summer in Canton, Mass.—outside of Boston—as a product marketing intern with Ingersoll Rand’s Kryptonite brand.

Kryptonite is a brand focused on action sports security and was the creator of the original bicycle u-lock in 1971. One of Gooch’s first task as a marketing intern was to learn more about not only Ingersoll Rand, but the action sports market itself.

“I love being part of the Kryptonite brand. I'm so thankful every day that I was placed in such an amazing area within the company.”

“My first week of work was just a constant learning experience, about Ingersoll Rand as a whole and about our specific industries,” she said. “Our consumer groups are so unique at Kryptonite, and learning to market to them specifically has been quite a fun learning experience.

As part of her internship with Ingersoll Rand, Gooch is working on several major projects in areas like pricing, new product development, and customer service database updates.

Because Gooch works in a small office of fewer than 20 employees, she is able to view many aspects of the business.

“I enjoy being able to meet with engineers on a regular basis to learn about products and new product development,” she said. “I also meet with customer service and sales regularly to get customer feedback.”

And she’s had a couple of unique experiences as well, including assisting with legal processes for and sending products to the movie Tracers, currently filming.

People magazine published pictures of Taylor Lautner being filmed with our lock,” she said. “It’s a New York Chain with Evolution Series 4 Disk Lock around his waist.”

Gooch connected with the company at a Smeal career fair after hearing about them from a Smeal alumnus. She met with the recruiters at the fair and later that night received a call for an interview. Ingersoll Rand is a Smeal Corporate Associate; the company actively recruits Smeal students and attends the Corporate Associate Career Fair, held twice a year in the Business Building Atrium.

“I love being part of the Kryptonite brand,” Gooch said. “I’m so thankful every day that I was placed in such an amazing area within the company.”

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