You are here: Home / News Release Archives / 2013 / April / PSMA Named American Marketing Association Gold Collegiate Chapter

PSMA Named American Marketing Association Gold Collegiate Chapter

The Penn State Marketing Association (PSMA), a student group in the Smeal College of Business and an official collegiate chapter of the American Marketing Association (AMA), took high honors at the AMA 35th Annual International Collegiate Conference, held March 21-23 in New Orleans, La.
April 5, 2013

The Penn State Marketing Association (PSMA), a student group in the Smeal College of Business and an official collegiate chapter of the American Marketing Association (AMA), took high honors at the AMA 35th Annual International Collegiate Conference, held March 21-23 in New Orleans, La.

Out of 345 collegiate chapters, PSMA tied for second place, earning the title of AMA Gold Collegiate Chapter. This award is based on the group’s chapter plan and annual report, which highlights goals, strategies, and results for the year’s activities.

Other awards the group received include an honorable mention for Marketing Week activities and a certificate of appreciation for hosting an AMA Regional Conference—attended by Johns Hopkins University, Lansing Community College, Cleveland State University, and the State University of New York, Plattsburgh.

Elizabeth Rotiroti, junior Marketing major and PSMA’s associate director of the advertising division, was also recognized with an AMA-EBSCO Marketing Scholar Award for her impact on the chapter.

Finally, PSMA’s participation in the AMA Saves Lives competition—an organ donation awareness campaign—earned the group several top honors.

The conference, themed ‘Live the Marketing Life,’ included marketing sessions, business competitions, and opportunities to network with other chapters and corporate recruiters. It also serves as a chance for AMA collegiate chapters across the country to share their program’s successes over the year.

PSMA’s successful academic year included more than doubling their active membership to 67 percent and developing relationships with nine AMA collegiate chapters and two professional chapters. They also increased the number of companies who recruited at the Marketing Career Fair to 31, up from 19 the previous year.

Fourteen PSMA members attended the conference, which was supported by Altria, Dow Chemical, Shell, Macy’s, the University Park Allocation Committee, the Smeal Marketing Department, and Smeal’s Career and Corporate Connections office.

Recent News
Price-Fixing Whistleblower and FBI Informant To Deliver Shoemaker Lecture at Penn State 15 Oct

Mark Whitacre, the corporate whistleblower who revealed price fixing at Archer Daniels Midland (ADM) and spent more than eight years in federal prison for tax evasion and fraud, will deliver a lecture entitled “When Good Leaders Lose Their Way” from 6 to 7:15 p.m. on Nov. 6 in 100 Thomas Building on the Penn State University Park campus.

Penn State Executive Programs Receives Gold Award for Junior Achievement Partnership 14 Oct

For its work with Junior Achievement USA, Penn State Executive Programs has won Chief Learning Officer magazine's highest executive education partnership award. The 2014 Gold award for Excellence in Academic Partnerships recognizes academic institutions that have partnered in the past year with an organization to teach its employees about a key business issue.

Urban Outfitters, Inc. Chief Development Officer Discusses Leadership and Challenges, Opportunities in the Fashion Retail Industry 10 Oct

David Ziel, chief development officer of Urban Outfitters, Inc., spoke to a full audience in the Struthers Auditorium of the Business Building today, as part of the college’s Executive Insights series.

Urban Outfitters, Inc. Chief Development Officer David Ziel to Speak at Smeal Leadership Lecture Series 01 Oct

David Ziel, chief development officer of Urban Outfitters, Inc. will share his perspectives on business and leadership with the Penn State Smeal College of Business on Friday, October 10. His visit is part of the college’s Executive Insights series and the Melvin Jacobs Retail Leadership Lecture Series.

Penn State Smeal MBA Students Use Improv Comedy to Enhance Communication Skills 30 Sep

During their two-week orientation to the program, members of the Penn State Smeal MBA Class of 2016 called upon improvisation comedy techniques to improve their communication and networking skills in a session with CSz Business. A new initiative this year, the MBA Improv Communications session offers a number of exercises aimed at improving listening skills, brainstorming techniques, and teamwork.

More Recent News... More Recent News...