You are here: Home / News Release Archives / 2013 / April / PSMA Named American Marketing Association Gold Collegiate Chapter

PSMA Named American Marketing Association Gold Collegiate Chapter

The Penn State Marketing Association (PSMA), a student group in the Smeal College of Business and an official collegiate chapter of the American Marketing Association (AMA), took high honors at the AMA 35th Annual International Collegiate Conference, held March 21-23 in New Orleans, La.
April 5, 2013

The Penn State Marketing Association (PSMA), a student group in the Smeal College of Business and an official collegiate chapter of the American Marketing Association (AMA), took high honors at the AMA 35th Annual International Collegiate Conference, held March 21-23 in New Orleans, La.

Out of 345 collegiate chapters, PSMA tied for second place, earning the title of AMA Gold Collegiate Chapter. This award is based on the group’s chapter plan and annual report, which highlights goals, strategies, and results for the year’s activities.

Other awards the group received include an honorable mention for Marketing Week activities and a certificate of appreciation for hosting an AMA Regional Conference—attended by Johns Hopkins University, Lansing Community College, Cleveland State University, and the State University of New York, Plattsburgh.

Elizabeth Rotiroti, junior Marketing major and PSMA’s associate director of the advertising division, was also recognized with an AMA-EBSCO Marketing Scholar Award for her impact on the chapter.

Finally, PSMA’s participation in the AMA Saves Lives competition—an organ donation awareness campaign—earned the group several top honors.

The conference, themed ‘Live the Marketing Life,’ included marketing sessions, business competitions, and opportunities to network with other chapters and corporate recruiters. It also serves as a chance for AMA collegiate chapters across the country to share their program’s successes over the year.

PSMA’s successful academic year included more than doubling their active membership to 67 percent and developing relationships with nine AMA collegiate chapters and two professional chapters. They also increased the number of companies who recruited at the Marketing Career Fair to 31, up from 19 the previous year.

Fourteen PSMA members attended the conference, which was supported by Altria, Dow Chemical, Shell, Macy’s, the University Park Allocation Committee, the Smeal Marketing Department, and Smeal’s Career and Corporate Connections office.

Recent News
Penn State Smeal team finishes second in inaugural Smeal MBA Sustainability Case Competition 18 Dec Penn State Smeal team finishes second in inaugural Smeal MBA Sustainability Case Competition

A team of MBA students from the Penn State Smeal College of Business finished second in the inaugural Smeal MBA Sustainability Case Competition, which the college recently hosted in its Business Building on the Penn State University Park campus.

Rost Named Fall 2014 Smeal Student Marshal 15 Dec Rost Named Fall 2014 Smeal Student Marshal

The Penn State Smeal College of Business has named Daniel Rost as the student marshal for fall 2014.

Final Five Teams to Vie for $17,500 in Smeal MBA Sustainability Case Competition 01 Dec

Five teams of MBA students from programs in the U.S. will compete Dec. 5 for $17,500 in prize money in the inaugural Penn State Smeal College of Business MBA Sustainability Case Competition.

Businessweek ranks Smeal MBA Program No. 2 in ROI 17 Nov

The Penn State Smeal MBA Program ranks No. 2 in return on investment according to the latest Bloomberg Businessweek rankings.

Smeal Names Four New Members to Its Board of Visitors 31 Oct

The Penn State Smeal College of Business has named four new members to its Board of Visitors. Joining the board are Jon Grosso, ’89, executive vice president and director of stores for Kohl’s Department Stores; Ron Morgan, ’93, co-founder of MorganFranklin Consulting; Stephen Reeves, ’81, executive vice president and chief financial officer of Enviva Holdings; and Salomon “Sal” Sredni, ’87, chief executive officer of TradeStation Group, Inc.

More Recent News... More Recent News...