You are here: Home / News Release Archives / 2013 / April / PSMA Named American Marketing Association Gold Collegiate Chapter

PSMA Named American Marketing Association Gold Collegiate Chapter

The Penn State Marketing Association (PSMA), a student group in the Smeal College of Business and an official collegiate chapter of the American Marketing Association (AMA), took high honors at the AMA 35th Annual International Collegiate Conference, held March 21-23 in New Orleans, La.
April 5, 2013

The Penn State Marketing Association (PSMA), a student group in the Smeal College of Business and an official collegiate chapter of the American Marketing Association (AMA), took high honors at the AMA 35th Annual International Collegiate Conference, held March 21-23 in New Orleans, La.

Out of 345 collegiate chapters, PSMA tied for second place, earning the title of AMA Gold Collegiate Chapter. This award is based on the group’s chapter plan and annual report, which highlights goals, strategies, and results for the year’s activities.

Other awards the group received include an honorable mention for Marketing Week activities and a certificate of appreciation for hosting an AMA Regional Conference—attended by Johns Hopkins University, Lansing Community College, Cleveland State University, and the State University of New York, Plattsburgh.

Elizabeth Rotiroti, junior Marketing major and PSMA’s associate director of the advertising division, was also recognized with an AMA-EBSCO Marketing Scholar Award for her impact on the chapter.

Finally, PSMA’s participation in the AMA Saves Lives competition—an organ donation awareness campaign—earned the group several top honors.

The conference, themed ‘Live the Marketing Life,’ included marketing sessions, business competitions, and opportunities to network with other chapters and corporate recruiters. It also serves as a chance for AMA collegiate chapters across the country to share their program’s successes over the year.

PSMA’s successful academic year included more than doubling their active membership to 67 percent and developing relationships with nine AMA collegiate chapters and two professional chapters. They also increased the number of companies who recruited at the Marketing Career Fair to 31, up from 19 the previous year.

Fourteen PSMA members attended the conference, which was supported by Altria, Dow Chemical, Shell, Macy’s, the University Park Allocation Committee, the Smeal Marketing Department, and Smeal’s Career and Corporate Connections office.

Recent News
Smeal Net Impact Undergraduate Chapter Earns Accolades from National Organization 31 Jul

The Penn State Smeal College of Business undergraduate student chapter of Net Impact, an organization dedicated to sustainability, recently earned the national Net Impact organization’s Small Steps, Big Wins Campus Challenge. In addition, the chapter was granted gold standing by the national organization and named one of the top three undergraduate chapters in the nation.

Career and Corporate Connections Office Reports Increase in Professional Development Activities, Events 31 Jul

The number of corporate events and information sessions for 2013-2014 more than doubled compared to the previous academic year, reports the Penn State Smeal College of Business Career and Corporate Connections office.

Supply Chain's Preciado Honored for Teaching Excellence 29 Jul

Felisa Preciado, clinical associate professor of supply chain management, has been named the 2014 recipient of the Penn State Smeal College of Business Fred Brand Jr. Award for Excellence in Undergraduate Teaching.

Summer Business Program for High Schoolers Facilitates Diverse Penn State Network 28 Jul

The Business Opportunities Summer Session (BOSS) Program, facilitated by the Penn State Smeal College of Business’ Diversity Enhancement Programs, connects underrepresented high school students with current Penn Staters and alumni to provide an inside look at the business majors and beyond. Currently in its eighth year, the program is helping to create a powerful network as it continues to share the value of a Smeal education with a diverse population.

Why Aren't Consumers Buying Remanufactured Products? 28 Jul

Firms looking to increase market share of remanufactured consumer products will have to overcome a big barrier to do so, according to a recent study from the Penn State Smeal College of Business. Findings from faculty members Meg Meloy and V. Daniel R. Guide, Jr., indicate that consumers perceive many categories of remanufactured products as dirty and disgusting.

More Recent News... More Recent News...