Penn State Smeal MBA Team Wins Marketing Case Competition in Texas
A group of Penn State Smeal College of Business MBA students won first prize in the second annual Rice MBA Marketing Case Competition, held on April 6 in Houston, Tex.
The winning team, comprised of both first- and second-year students, included Arvind Dutta, Rahul Panicker, Shridhar Kumar, and Ankit Mahajan.
“The case required us to deliver a marketing pitch as a supplier to the senior management of a Middle Eastern oil company,” said Dutta. “We used several business marketing concepts learned from Professor [Ralph] Oliva’s business-to-business marketing class, as well as concepts from Professor [Christopher W.] Craighead’s strategic procurement class.”
The one-day case competition, sponsored by Cameron—a global company in the oil and gas industry, granted teams four hours to work on their cases.
“This was very challenging compared to other case competitions where you usually have a day or two,” Dutta said. “Judges from Cameron were truly impressed with our team’s ability to develop such a thorough recommendation in a relatively short amount of time.”
The Penn State Smeal MBA team’s first prize award totaled $2,000. The University of Texas at Dallas Naveen Jindal School of Management took second place, and third place went to the University of Houston C. T. Bauer College of Business.