One Heart Fundraising and Awareness Events Mark National Child Abuse Prevention Month
Penn State’s One Heart Campaign, a 12-person committee made up of students in the Smeal College of Business, focused on several initiatives to raise awareness and support for the Pennsylvania Coalition Against Rape (PCAR) in April to mark National Child Abuse Prevention Month.
The One Heart Campaign is part of the One Heart Club—a University-wide student organization aimed at raising funds to aid the cause of child abuse prevention and promoting education and awareness in the community.
The One Heart Campaign’s April activities coincided with Sexual Assault Awareness Week and kicked off on April 6 with a 4K and a 6K run.
“One in four girls and one in six boys are victims of sexual assault, so the distance of the runs were to raise awareness of those staggering numbers,” said Zack DeVoti, the campaign’s director and a Smeal Finance major.
The run, which began on the Business Building lawn, drew about 100 participants and raised about $900 for PCAR.
The week’s events culminated with the Rock Against Rape event; many student groups partnered in putting the event together, including the One Heart Campaign. The event was held downtown to include the community in its efforts.
The group that is now the One Heart Campaign originally began with four students in the Penn State Finance Society: DeVoti, Dan Rost, Anand Ganjam, and Tori Smith. When they found another club on campus with the same mission—the One Heart Club—they began developing a relationship. The club is where the campaign got its name, and the campaign is now a committee within the club.
Smith, currently the One Heart Campaign’s director of marketing, will be the director of the Blue Out campaign in the fall.
All funds raised through the One Heart Campaign go directly to PCAR, the charity that Penn State officially partnered with back in 2011. Fifty percent of One Heart’s contributions goes to PCAR’s Vision of Hope fund, which works directly to prevent child sexual abuse, and the other 50 percent goes to the Centre County Women’s Resource Center.