Lilien Receives Churchill Lifetime Achievement Award from the American Marketing Association
The American Marketing Association Marketing Research Special Interest Group has awarded Gary Lilien, Distinguished Research Professor of Management Science at the Penn State Smeal College of Business, the Churchill Award for lifetime achievement in the academic study of marketing research.
Lilien was presented with the award at the August AMA Fall Educators conference in Chicago.
The Churchill Award annually recognizes an outstanding research scholar for lifetime contribution to the academic field of market research. The award is named in honor of Gilbert A. Churchill, an Emeritus Professor of Marketing at the University of Wisconsin – Madison.
Lilien joined the Smeal faculty in 1981 after serving as a faculty member at the Sloan School at MIT. He is the cofounder and research director of the Institute for the Study of Business Markets at Smeal. He is also the author and co-author of fourteen books on marketing science and engineering and over 100 professional articles primarily in the areas of industrial marketing, new product development, marketing models, and bargaining theory.
His research interests include business-to-business marketing, marketing engineering, market segmentation, new product modeling, marketing mix issues for business products, bargaining and negotiations, modeling the industrial buying process, the implementation of marketing science and innovation diffusion modeling.