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Conference to Explore Importance of Weatherproofing Supply Chains

"Weatherproofing Your Supply Chain" is one of the issues that will be discussed at the 22nd Annual R. Hadly Waters Supply Chain Symposium, April 18-19, at the Penn Stater Conference Center Hotel on Penn State’s University Park campus. John Coyle, a conference speaker and supply chain management professor in the Smeal College of Business, is teaming up with AccuWeather to advise supply chain companies on how to best prepare for times when bad weather strikes.
March 29, 2012

Foreign and domestic transportation of goods can sometimes be disrupted by unpredictable weather. But companies that are proactive can minimize the effects of Mother Nature's intentions.

"Weatherproofing Your Supply Chain" is one of the issues that will be discussed at the 22nd Annual R. Hadly Waters Supply Chain Symposium, April 18-19, at the Penn Stater Conference Center Hotel on Penn State's University Park campus.

Conference speaker John Coyle, professor emeritus of supply chain management and director of corporate sponsors for the Center for Supply Chain Research in the Smeal College of Business, is teaming up with AccuWeather to advise supply chain companies on how to best prepare for times when bad weather strikes.

Last year in Pennsylvania, there were 11 major weather-related events, such as damaging floods that interrupted the delivery of supplies. Although some companies were prepared, others failed to anticipate the severity of the storms and had to face serious consequences with their customers, Coyle said.

"There's something called the black-eye effect," he said. "People aren't going to trust them in the future. They'll lose profit and customers in the long run."

Coyle said that the best way to prevent problems is to provide supply chain companies with effective forecasts and warnings in advance.

"Supply chains have to be flexible and responsive so they can take corrective steps in a short period of time," he said. "They should have built-in mechanisms."

The conference will offer a variety of speakers and presentations for supply chain management professionals, including market trends, industry challenges, reverse logistics, and specific case studies.

The keynote speaker at this year's conference is John Langley, clinical professor of supply chain management at Smeal. He is recognized as one of the world's leading scholars in the field of supply chain management and business logistics.

For more information on the conference, visit www.outreach.psu.edu/programs/hadly-waters/index.html.

Penn State Conferences plans and manages more than 300 programs each year, with enrollments of nearly 45,000. Conferences is part of Penn State Outreach, the largest unified outreach organization in American higher education. Penn State Outreach serves more than 5 million people each year, delivering more than 2,000 programs to people in all 67 Pennsylvania counties, all 50 states and 115 countries worldwide.

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