Smeal Faculty Named Young Scholars by Marketing Institute
Two faculty members in the Penn State Smeal College of Business have been selected as 2013 Marketing Science Institute (MSI) Young Scholars.
The Young Scholar Program recognizes promising scholars who have received doctoral degrees in the last four to seven years and whose work suggests they are potential leaders of the next generation of marketing academics.
Hari Sridhar, assistant professor of marketing, joined the Smeal faculty in 2011. His research interests include marketing-mix effectiveness, optimal marketing resource allocation, and media markets. Sridhar earned his Ph.D. in marketing from the University of Missouri’s Trulaske College of Business and also holds a master’s degree in engineering management from the University of Missouri-Rolla and a bachelor’s degree in mechanical engineering from the R.V. College of Engineering in Bangalore, India.
Karen Winterich, assistant professor of marketing, has been a member of the Smeal faculty since 2010. She conducts research in the area of consumer behavior, focusing specifically on the effects of consumer identities and emotions on consumer judgments and decision-making. Winterich holds a Ph.D. in marketing from the University of Pittsburgh and a bachelor’s degree in information management and analysis from Shippensburg University of Pennsylvania.