New Book, Formed in a Smeal Classroom, Explores How IT Is Rapidly Altering Business
UNIVERSITY PARK, Pa. (April 16, 2012) -- A new book by John Jordan, clinical associate professor of supply chain and information systems at the Penn State Smeal College of Business, looks at how the latest trends in information management and technology are impacting business models and innovation worldwide. Information, Technology, and Innovation: Resources for Growth in a Connected World, published by Wiley, grew out of an undergraduate course on global information technology strategy that Jordan teaches at Smeal.
The book explores how analytics, visualization, and emerging technologies such as smartphone networks, social media, and cloud computing are changing the way business is done. Jordan looks at how the latest technology trends and their impact on human behavior are impacting business practices from recruitment to marketing to supply chains to customer service.
Geared toward investors, managers, and executives, the book shows readers how to think more broadly and see deeper patterns in order to take advantage of the many emerging capabilities that will inevitably transform their businesses. Readers will learn of five broad areas in which they can anticipate rapid change in the foreseeable future.
Jordan is a seasoned IT strategy scholar whose research focuses on emerging technologies and their impact on business strategy, design, and practice. He relies on this expertise and hundreds of examples to show how technology is transforming businesses and how startups with the right IT strategies are disrupting long-established players. Jordan presents several case studies to showcase how emerging technology has disrupted long-standing business models in data and communications, software, music, news, health care, retail, and real estate.
"This book attempts to explore the intersection of our connecting technologies and our institutions, and the changes that come to business as a result," Jordan writes in the preface. "For a variety of reasons -- not all of them related to the Internet -- making a living, finding a partner, and other essential, defining pursuits are changing. … The changes are happening fast, but often invisibly, particularly for the young."
About the Author
John Jordan has been on the Smeal College of Business faculty since 2005, where he teaches graduate and undergraduate courses in management information systems, innovation, and entrepreneurship. He previously directed Smeal's Center for Digital Transformation, a research center focused on helping business realize the challenges and opportunities presented by the digital economy. Since 1997, Jordan has written Early Indications, an electronic newsletter that examines emerging technologies and how they impact business and society.
Prior to joining Smeal, Jordan served as principal at Capgemini, a global business and technology consulting firm, where he analyzed e-commerce success stories like Amazon, Linux, and eBay. His consulting experience extends across industries and geography, with engagements on four continents. Before he entered consulting, Jordan won teaching awards at the University of Michigan and Harvard University.
He holds a bachelor's degree from Duke University, a master's degree from Yale University, and a Ph.D. from the University of Michigan.