Ding Wins Award for Best Paper in Journal of Retailing
Min Ding, professor of marketing and Schwartz Fellow at the Penn State Smeal College of Business, has been won the 2012 William R. Davidson Award for the best article published in the Journal of Retailing in 2010.
UNIVERSITY PARK, Pa. (November 17, 2011) -- Min Ding, professor of marketing and Schwartz Fellow at the Penn State Smeal College of Business, has been won the 2012 William R. Davidson Award for the best article published in the Journal of Retailing in 2010.
Ding and his coauthors, William T. Ross Jr. of the University of Connecticut and Vithala R. Rao of Cornell University, earned the honor for their paper, "Price as an Indicator of Quality: Implications for Utility and Demand Functions." The paper explores how consumers infer quality information from product prices and identifies five different types of consumers.
The Davidson award is presented annually to recipients selected by the Journal of Retailing Editorial Review Board. The awards will be presented on Feb. 18 at the American Marketing Association Winter Conference in St. Petersburg, Fla.
Ding has been on the Smeal faculty since 2000, where he teaches marketing, sustainability, and innovation courses at the undergraduate and MBA levels. His research focuses on providing tools and insights that have high value to the practice of marketing. He enjoys working on problems where potential solutions require substantial creativity and major deviation from extant literature and/or practice.
Ding holds a bachelor's degree in genetics and genetic engineering from Fudan University; a Ph.D. in molecular, cellular, and developmental Biology from Ohio State University; and a Ph.D. in marketing from The Wharton School at the University of Pennsylvania.
