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Loss aversion drives consumers to purchase high-priced extended warranties
Pranav Jindal, assistant professor of marketing at the Penn State Smeal College of Business, has published a research paper that examines why consumers purchase extended warranties.
Smeal using assessment to influence student leadership training
With ample evidence that employers seek students with effective leadership skills, the Office of Career and Corporate Connections at the Penn State Smeal College of Business is steadily expanding the use of the Korn/Ferry ProSpective Leadership Assessment to influence programming and increase undergraduate student marketability.
Executive Insights: PwC Vice Chairman Mitch Cohen to Speak at Smeal Leadership Lecture Series
Mitch Cohen ’81 ACCTG, vice chairman of PricewaterhouseCoopers LLP (PwC), will share his perspectives on business, leadership, and a book he recently co-authored, with the Penn State Smeal College of Business on Friday, Feb. 13.
Smeal names Mooney director of eLDIG
The Penn State Smeal College of Business has named Matthew E. Mooney director of the college’s new eLearning Design and Innovation Group (eLDIG).
New Smeal Major Aligns with ‘Culture of Entrepreneurship’ at Penn State
The Penn State Smeal College of Business will add to its roster of majors for undergraduate students and expand its portfolio of entrepreneurship-related initiatives with the launch this semester of a new Corporate Innovation and Entrepreneurship (CIENT) major.