December 2009
Smeal Students Work on Marketing College, Pro Athletic Events
As the fall 2009 semester comes to a close, undergraduates in a Sports Marketing course at Penn State's Smeal College of Business are still busy working on two class projects with Penn State Athletics and the Philadelphia 76ers.
Smeal Team Takes Third Place in National Sales Competition
A team of four undergraduates from Penn State’s Smeal College of Business took third place in a national sales competition held recently at Indiana University.
Smeal's Gebhardtsbauer Elected to the American Academy of Actuaries Board
Ron Gebhardtsbauer, faculty-in-charge of the Actuarial Science Program at Penn State's Smeal College of Business, was recently elected to serve on the board of the American Academy of Actuaries, the leading professional organization of U.S. actuaries.
Four Smeal Faculty Members Among Most Prolific Marketing Scholars
Penn State's Smeal College of Business is home to four of the most prolific marketing scholars in the leading marketing journals, according to a study published this year in the Journal of Marketing.
Marketing Students Wrap Up Semester with Commercials, Marketing Campaigns
Students enrolled in Advertising and Sales Promotion Management (Marketing 422) at Penn State's Smeal College of Business closed out their semester-long projects by creating marketing campaigns and commercials for local organizations.
