October 2008
Smeal Students Crafting Real Business Plans, Winning Accolades
Partnering with several startup companies each semester, students in an honors Finance class at Penn State's Smeal College of Business are drafting business plans for actual companies, working with their principals on implementation, and winning more than a few awards along the way.
Research: Companies Strong In Marketing Should Increase Efforts During Recession
With it appearing to be more and more likely that the U.S. economy is heading for a recession, many companies may be considering marketing cutbacks as one of the ways to endure the bear market.
Keep Perspective In Dire Economic Times
You know, it really is true: being gripped by fear is the only thing we truly have to fear. The causes of our banking and financial meltdown will be discussed for decades. The great business schools—including the Smeal College—will train the next generation of investment professionals using lessons from this debacle. But right now it doesn't matter how we got here or who's to blame. What matters most is what we do next, as individuals, to shield ourselves from financial ruin. The consequences of inaction or taking the wrong actions will be dire.
Smeal Dean To Visit India
The dean of Penn State's Smeal College of Business will visit India this month to meet with some of the country's leaders in government, business, and education to explore partnerships between Smeal and Indian universities and discuss the growing importance of economic relations between the United States and India.
