Brandweek Names Smeal Alumnus 'Grand Marketer Of The Year'
Jim Stengel, global marketing officer for Proctor & Gamble and a 1983 graduate of the Smeal MBA program, was named the 2005 Grand Marketer of the Year by Brandweek magazine this month. Stengel was honored for his consumer-centered marketing approach that is credited with reviving some of Proctor & Gamble's biggest brands.
UNIVERSITY PARK, PA (October 27, 2005) – Jim Stengel, global marketing officer for Proctor & Gamble and a 1983 graduate of the Smeal MBA program, was named the 2005 Grand Marketer of the Year by Brandweek magazine this month. Stengel was honored for his consumer-centered marketing approach that is credited with reviving some of Proctor & Gamble's biggest brands.
"Jim Stengel has refocused Procter & Gamble around the needs of its consumers, and freed marketers to take risks," Brandweek Editor Karen Benezra said in a news release. "He has challenged his retail, media and agency partners to bring fresh ideas across its vast portfolio of brands—with remarkable results."
Stengel has been with Proctor & Gamble since 1983, working on its Duncan Hines, Jif, and Olestra brands, and as general manager of Proctor & Gamble in Europe and vice president for global baby care before becoming global marketing officer in 2001.
Brandweek's Marketer of the Year Awards honor the industry's top marketers, who have best used creativity and instinct to break through with national brands. This year's awards were presented at the Association of National Advertisers annual conference in Phoenix.
Stengel and his wife Kathleen Hackim Stengel, 1982 M.B.A., live in Cincinnati with their two children.
