July 2004
Smeal Op-Ed: Storytelling CEOs Generate Success
Effective storytelling is a sharing of wisdom and experience, both positive and negative, that helps frame the essence of effective leadership within an organization's culture.
Smeal College Changes Name To Better Reflect Business Education Mission
The University's Board of Trustees has approved a recommended name change for the Smeal College of Business Administration.
New Smeal College Program Orients Parents To College Life
Summer orientation for first-year students entering the Smeal College of Business has been expanded to fully engage parents.
What's On CEOs' Minds?
The dominant focus for CEOs is no longer cost cutting. Today, it's about building on the internal process enhancements accomplished over the last few years to then exploit the global economic recovery.
Stevens Appointed Associate Dean Of Undergraduate Program
John "Jack" Stevens will assume the role of associate dean for undergraduate programs at the college in August.
Baumgartner Wins AMA Excellence In Research Award
Hans Baumgartner will receive the 2004 Excellence in Research Award from the American Marketing Association (AMA) Global Marketing Special Interest Group.
Helping Senior Executives Transition ... The Gentle Way
Displaced corporate leaders are increasingly reliant on 'transition services,' a growing boutique industry available to 'C level' people who have the means - either personally or through the company that cut them loose - to hire a team of personal consultants.
Smeal Op-Ed: Don't Get Burned By Your Company's Lifecycle
Why are some organizations successful year after year while other seemingly extraordinary companies eventually fall by the wayside? I believe it comes down to having leaders who understand how to manage innovation and growth throughout the lifecycle stages of an organization.
Farrell Center Director Named To Industrial Modernization Center Board
Anthony Warren has been appointed to the board of directors for the Industrial Modernization Center (IMC).
Global Competitiveness For U.S. Manufacturers Lies In Exporting According To Penn State Researchers
Smaller U.S. manufacturers can help offset the economic impacts of overseas competition by focusing on becoming more efficient product exporters according to one of several studies recently conducted by researchers at Penn State University on behalf of the National Institute of Standards and Technology (NIST).
Cocoziellos Pledge $1 Million For Smeal Building Construction
Sharon and Peter J. Cocoziello have pledged $1 million to support construction of a new building for Penn State's Smeal College of Business.
