The verdict in the Los Angeles tobacco trial, "Boeken vs. Philip Morris," and the recent verdict in a New York case send aclear signal to the tobacco companies, says a Penn State expert on tobacco marketing.
The automated auction has transformed securities markets. Advantages of speed, simplicity, and low costs drive the rapid adoption of automated auctions to trade equities, bonds, foreign exchange, and derivatives worldwide.
Customer satisfaction is out. Customer value is in.
Consumer discrimination in the marketplace is alive and well at the close of the 20th century and continuing on into the 21st, notes Dr. Jerome D. Williams, associate professor of marketing in Penn State's Smeal College of Business.
Smeal College MBA students are being prepared for roles of increased responsibility for identifying and pursing business opportunities.
The Internet has been a tremendous enabler of information access, communication, and collaboration across all levels of organizations. In fact, several employers view the Internet as such a bonus to employee productivity and continued development that they even cover the cost of Internet access for all employees, in their homes. In a survey by Xylo Inc., 74% of daily employee users report that the Internet helps them get more work done, and 56% say that it helps them do a better job, or makes them a happier or less stressed employee.
The rise of e-mail marketing is leading to a rise in legislative efforts to reduce the growing number of spam-or junk-e-mail. A Penn State expert on cyberlaw and privacy issues cautions Congress to move slowly with the bills currently under review.
Arguably, the most awesome scientific advance in the last half-century has been not the Internet revolution, but the mapping of the human genome. The Human Genome Project, which culminated in a head-to-head race between the National Institutes of Health and the private Celera Corporation, provided a roadmap of the approximately 30,000 genetic markers that we all possess. A discovery that impacts science and medicine only? Not true! The impact may filter into the workplace in at least three ways.
Executive education and corporate communications are moving to an exciting new level in the digital world-complete with state-of-the-art graphics and digitized sound -- through a CD-ROM developed by the Center for Global Business Studies at Penn State's Smeal College of Business.
Advances in technology translate into better and continuous connectivity between employees and their offices, any place, any time. The Internet, portable laptops, cell phones, pagers, faxes, and wireless mobile computing devices keep everyone in touch, all of the time. Within 6 years, 60 % of all Americans are expected to carry wireless devices. Workers are given more flexibility to determine when and how to get their jobs done. That's the good news. The down side is that employees may never get a chance to disconnect from the office. And, with some studies estimating that 78 percent of households in the U.S. are comprised of dual career couples, the result is a tough juggling act between work and home.
The Smeal College of Business recently welcomed aboard Dr. Christopher von Schirach-Szmigiel as Associate Dean for Executive Education.
Rather than use "one size fits all" marketing, many companies try to increase their precision marketing through segmentation. Marketers typically target a large identifiable group within a market with similar wants, purchasing power, geographical location, buying attitudes, or buying habits.
Penn State Executive Programs at The Smeal College of Business were ranked 22nd overall in the third annual Financial Times ' rankings of international non-degree executive education programs.
Organizations have gone digital in their information sharing and exchange. More digital exchanges mean less face-to-face contact. This has implications for leadership and hierarchies in organizations.
When it comes to marketing a product or service, marketers attempt to establish its unique place or position for it amongst its competitors. Recently, psychometricians have developed computer programs for producing maps of such mental perceptions among consumers using sophisticated mathematical models.
Railroads are misguided if they believe that shippers would see little economic benefit from improved railroad service, note two Penn State logistics professors.
Dr. Barbara Gray of Penn State's Smeal College of Business and researchers from six other universities have received a $300,000 grant to continue research on environmental disputes from the California-based William and Flora Hewlett Foundation.