January 2001
Corporate Image In The Media Impacts Employees
The image a corporation projects to external audiences through its public affairs efforts deeply impacts its employees.
Smeal College Trading Room Brings Wall Street To Penn State
Wall Street is coming to Penn State in the form of a state-of-the-art trading room in the Smeal College of Business Administration.
The "XYZ" Accounting Credential Could Replace & "CPA" As Technology Impacts Accounting Firms
Accounting firms are trying to become "one-stop shopping for knowledge experts" by adding more professional services in areas such as information technology, human resources, actuarial, engineering and law.
Business Dean Announces MBA Changes In Report To Trustees
The phrase, "this is no longer your father's Oldsmobile," applies well to The Smeal College of Business Administration as the dean outlined a vision for the future of the college to the Penn State Board of Trustees.
Penn State Professor Named As Education Chair
William L. Grenoble of Penn State's Smeal College of Business Administration has been elected as Education Chair of the Supply Chain Council. Grenoble is Executive Director and Senior Research Associate for the Center for Logistics Research in Penn State's Smeal College of Business Administration.
Noise Helps Insider Trading Remain Profitable
While public disclosure of insider trades may cut insider profits by as much as a half, insider trading remains profitable because insider traders add "noise" to their demands.
A Double Punch In The Courts Upsets The Patent Bar
In the business world, it is not just first to market, it is now first to the patent office. Those left out in the cold may face infringement actions, weakened bargaining positions in technology-swapping negotiations or limited access to venture capitalists who rely increasingly on patent assets.
Salesforce Automation Technology May Be Worth The Investment
Information technology increases salesperson job performance through increases in market knowledge, technical knowledge, sales presentation skills, targeting abilities, and call productivity, according to researchers in Penn State's Smeal College of Business Administration.
Advertising During The Super Bowl Can Be Prime-Time Blunder
With more than 130 million television viewers, businesses are willing to pay millions for commercial spots during the Super Bowl. Despite the large audience, advertising during the Super Bowl doesn't always make good business sense.
Penn State Executive Programs Adds New Members
Two new staff members have joined Penn State Executive Programs and the Smeal College of Business Administration.
Business Will Feel Impact Of Changes In Patent Law
Some recent court decisions on patents have unleashed conditions that dictate that most all business will soon "live in interesting times."
Smeal College Student To Receive Leadership Honors
Alison Marie Biers, a 1999 graduate of Ephrata Senior High School, is being honored for her leadership at Penn State.
New Program Helps Undergraduate Students Refine Communication Skills
Communication is essential for business leaders, since the best-laid plans are useless unless they can be carried as intended. Students who graduate with strong communication skills can often improve these skills with practice in the working world, but students lacking solid communication skills may begin their careers at a disadvantage.
Accounting Professor To Receive Honors From PricewaterhouseCoopers
Robert W. Koehler, associate professor of accounting in Penn State's Smeal College of Business Administration, was named as the PricewaterhouseCoopers' Faculty Teaching Fellow in Accounting.
Corporate Picnics May Enhance Innovation Between Units More Than R&D
Research and Development (R&D) may create knowledge, but simply increasing R&D does not guarantee to improve innovation performance in multi-unit companies. The key is to create personal contacts across business units.
Researcher Suggests New Roles For Brokerage And Exchange Operations In Electronic Markets
The industrial organization of the trading services industry is changing rapidly, with electronic financial markets leading the way. There is little room, however, for the role of traditional brokerage in an electronic environment, especially at the institutional level, but that will not mean the disappearance of brokerage intermediaries.
Thomas Auditorium Major Step In Improving Teaching For Large Classes
The lights dim. Images flash on a giant split screen. The audience, in comfortable arena-style seating, is enveloped in sound from an ultra-modern hi-fidelity system. It's not a Hollywood production.
Smeal College Graduate Assistant To Receive Honors For Instructional Abilities
A graduate assistant in Penn State's Smeal College of Business will be recognized for his teaching abilities at the University's Student Awards Competition.
Merrill Lynch Becomes Corporate Sponsor Of Trading Room
The New York-based Merrill Lynch & Co. Foundation, Inc. has become a corporate partner of the new state-of-the-art Smeal College Trading Room, which is scheduled to open on April 20.
Best Price And Product Design Strategy For E-Intermediaries: Two Levels Max
Despite the competition heating up in e-markets, buyers and sellers who use online auctions, travel agencies, comparison shoppers, investment brokers, or other electronic intermediaries or middlemen, can continue to expect a maximum of just two service and fee options - premium and basic.
Penn State Launches Spring Distinguished Speaker Series On E-Business
Penn State's eBusiness Research Center launches its Spring 2001 Distinguished Speaker Series on e-Business in February.
Three Finance Professors Receive Honors For Their Research
Three professors in Penn State's Smeal College of Business Administration are receiving honors for their research.
Being A Chameleon In The Workplace Doesn't Help Career Advancement
"Chameleons"-- individuals able to adapt their attitudes and behavior for different audiences--move into central positions in organizations, but it doesn't help them get ahead in their careers. In fact, it may actually burden them, according to some ground breaking new research on the topic from Penn State's Smeal College of Business Administration.
Dell Computer Corporation Sponsors New Trading Room
The world's leading direct computer-systems company has become a corporate sponsor of the new high-tech Smeal College Trading Room, which is scheduled to open on April 20.
University To Open New e-Business Laboratory
Penn State will open its newest laboratory devoted to e-business in February at the University Park campus.
