Media Coverage: August 2003

Media Coverage is a listing of current media placements featuring Smeal College faculty, staff and students. At the end of each month, items are moved into the Archive , accessible via the link at the end of this page.

Milwaukee Journal Sentinel , 08/30/2003 -- Jennifer Chang Coupland , Assistant Professor of Marketing, discusses the theory of optimal distinctiveness as it applies to the fading relevance of the Harley-Davidson brand among people in their 20s and 30s. According to Chang Coupland, latching onto the same products and images as their parents would prevent younger generations from developing their own identity ( Younger People See Harleys As Parents' Icon, But May Change ).

Scripps Howard News Service , 08/29/2003 -- Judy Olian , Dean of the Smeal College, says in her weekly syndicated newspaper column that Sarbanes Oxley has made board membership a serious responsibility with significant downside risks to members' reputations if the company they're supposed to oversee engages in fraud or betrays investors' expectations and trust ( Directors On Boards: Real Job, Real Money) ).

Pittsburgh Post-Gazette , 08/24/2003 -- Judy Olian , Dean of the Smeal College, says in her weekly syndicated newspaper column that American companies tend to trade leisure and balance for economic competitiveness in comparison to their European counterparts ( On The Job: Europeans Sure Know How To Take Long Vacations ).

The Olympian (Washington), 08/24/2003 -- Edward Ketz , Associate Professor of Accounting and MBA Faculty Director, describes the implications of a high ratio of total liability to total net worth ( Conference Center Countdown To Decision On Downtown ).

Scripps Howard News Service , 08/22/2003 -- Judy Olian , Dean of the Smeal College, says in her weekly syndicated newspaper column that returning to once-retired CEOs to fill leadership voids may mask underlying issues ( Leave Retired CEOs In Their Pasture ).

Tampa Tribune , 08/21/2003 -- Fariborz Ghadar , Director of the Center for Global Business Studies, discusses IBM's pioneering usage of the term "solutions" in its approach to business ( 'Solution' May Be Most Overused Buzzword In Business) ).

The Wall Street Journal , 08/18/2003 -- Edward Ketz , Associate Professor of Accounting and MBA Faculty Director, discusses concerns that executives can manipulate bad-debt accounts to manage, or smooth, financial results ( Better Debt Collection Bolsters Bottom Lines ).

USA Today , 08/17/2003 -- Edward Ketz , Associate Professor of Accounting and MBA Faculty Director, discusses the obligations of companies such as Qwest Communications to err on the side of caution when it comes to accounting ( Blame Spreads Far In Telecom's Fall ).

eFinancialNews.com , 08/17/2003 -- Edward Ketz , Associate Professor of Accounting and MBA Faculty Director, is referenced along with his new book "Hidden Financial Risk: Understanding Off-Balance Sheet Accounting" ( How To Spot Earnings Spin ).

The Patriot News (Harrisburg), 08/17/2003 -- Albert Vicere , Executive Education Professor of Strategic Leadership, discusses how globalization and information technology have fundamentally transformed the character of organizations and redefined requirements for leadership ( Companies Must Develop Good Leaders To Succeed ).

The New York Times , 08/15/2003 -- Edward Ketz , Associate Professor of Accounting and MBA Faculty Director, discusses the appointment of Donald Nicolaisen, a senior partner at PricewaterhouseCoopers, as chief accountant at the Securities and Exchange Commission ( Pricewaterhouse Partner Named To Key S.E.C. Post ).

Scripps Howard News Service , 08/15/2003 -- Judy Olian , Dean of the Smeal College, says in her weekly syndicated newspaper column that American companies tend to trade leisure and balance for economic competitiveness in comparison to their European counterparts ( Vacation, Italian Style ).

Scripps Howard Foundation Wire , 08/12/2003 -- Edward Ketz , Associate Professor of Accounting and MBA Faculty Director, discusses the root cause of most bankruptcies: management problems ( The Loopholes, Losses And Larceny Of Bankruptcies On Wall Street ).

BusinessWeek , 08/11/2003 -- Edward Ketz , Associate Professor of Accounting and MBA Faculty Director, discusses the validity of transactions between Cree, a promising LED chipmaker, and gem company C&C; ( Blood Feud ).

The Knoxville News-Sentinel , 08/10/2003 -- Albert Vicere , Executive Education Professor of Strategic Leadership, discusses methods for communicating with supervisors ( Breaking Bad News To Your Boss ).

Centre Daily Times , 08/10/2003 -- Jennifer Chang Coupland , Assistant Professor of Marketing, discusses the impact of corporate sponsorships on colleges and universities ( Corporate Aid Boosts Campuses ).

Star-Telegram (Fort Worth), 08/08/2003 -- Edward Ketz , Associate Professor of Accounting and MBA Faculty Director, discusses the complexity around AmeriCredit Corp.'s postponement of its scheduled earnings release as it reviews the proper treatment of an unrealized loss on hedges, also known as derivatives ( Delay Hurts Lender's Stock ).

Pittsburgh Post-Gazette , 08/05/2003 -- Albert Vicere , Executive Management Professor, highlights the importance of corporate leadership development in an op-ed ( Wanted: Leaders; In Tough Times, Don't Overlook Leadership Development ).

Dow Jones News Service , 08/01/2003 -- Edward Ketz , Associate Professor of Accounting and MBA Faculty Director, discusses the risks associated with managing large hordes of cash, a situation currently facing Microsoft ( In The Money: Microsoft Shelters Chash In Bonds, Hedges ).

SmartPros , August 2003 -- Edward Ketz , Associate Professor of Accounting and MBA Faculty Director, dissects the causes in breakdown to corporate governance: the weakness seemingly inherent in the FASB, the low power possessed by the auditing firms, and the need to enforce the rules by punishing violators ( Principles-Based Accounting: Addressing Causes Instead Of Treating Symptoms ).

SmartPros , August 2003 -- Edward Ketz , Associate Professor of Accounting and MBA Faculty Director, discusses the Security and Exchange Commission's inability to define its terms for the new objectives-oriented principles-based accounting system ( Principles-Based Accounting: Rules Versus Principles ).

SmartPros , August 2003 -- Edward Ketz , Associate Professor of Accounting and MBA Faculty Director, discusses the the Securities and Exchange Commission's recent report about principles-based accounting in his regular column, "The Accounting Cycle" ( Principles-Based Accounting: Wishing Doesn't Make It So ).

REPORTERS & EDITORS: For more information, please contact Wyatt DuBois in the Smeal College of Business Media Relations Office at 814-863-3798 or wed112@psu.edu .

Penn State's Smeal College of Business offers highly ranked undergraduate, MBA, executive MBA, Ph.D., and executive education opportunities to more than 5,500 students at all levels. Featuring academic departments of accounting, finance, marketing, insurance and real estate, management, and supply chain and information systems, the college is also home to major research centers such as the Center for Supply Chain Research, the Institute for the Study of Business Markets, the eBusiness Research Center, the Farrell Center for Corporate Innovation and Entrepreneurship, the Center for Global Business Studies, and the Center for the Management of Technological and Organizational Change.

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