The Washington Post
Racks Full Of Red? It Must Be February

Shoppers today have shorter attention spans than they used to, argues Jennifer Chang, an assistant professor of marketing at Penn State University, and as a result they buy much more impulsively than they used to. Everything in retail changes so fast now -- whether it's a one-day sale, a holiday display or even the latest technology -- that shoppers think if they don't buy it today, it won't be there tomorrow, or perhaps not at that price. The old implicit bargain between merchant and customer -- that the inventory is deep and prices are stable -- has been shattered. Now it's all about novelties. For information on how to receive the full story, contact Steve Infanti in the Smeal College Media Relations' Office at smi3@psu.edu .

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REPORTERS & EDITORS: For more information, please contact Wyatt DuBois in the Smeal College of Business Media Relations Office at 814-863-3798 or wed112@psu.edu .

Penn State's Smeal College of Business offers highly ranked undergraduate, MBA, executive MBA, Ph.D., and executive education opportunities to more than 5,500 students at all levels. Featuring academic departments of accounting, finance, marketing, insurance and real estate, management, and supply chain and information systems, the college is also home to major research centers such as the Center for Supply Chain Research, the Institute for the Study of Business Markets, the eBusiness Research Center, the Farrell Center for Corporate Innovation and Entrepreneurship, the Center for Global Business Studies, and the Center for the Management of Technological and Organizational Change.

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